INC.L Regulatory News (INC)

12 Sep 2006 07:01

Avanti Screenmedia Group PLC12 September 2006 FOR RELEASE 7.00 AM 12th September 2006 Avanti Screenmedia Group plc ("Avanti") Contract Win: Premiership Football Advertising Sales Avanti is delighted to announce that it has signed an agreement with SetantaSports SARL to sell advertising on its sports channels including premiershipfootball broadcast into pubs. The deal, indicative of the market's growinginterest in retail media, is expected to generate revenue for Avanti ofapproximately £8m during the three year contract. Commenting, David Williams, Chief Executive of Avanti said: "Premiership Football is one of the most valuable media assets in the UK and weare therefore thrilled to be able to capitalise on it in partnership withSetanta. This contract will significantly increase our profile in theadvertising industry and help drive forward market acceptance of our medium." Roger Hall, Managing Director, Consumer Division, Setanta Sports said: "Setanta Sports will provide advertisers with a choice when it comes todelivering an audience of men watching premium sports. We are confident that wecan provide advertisers with a more cost effective route to reach this valuablegroup. Avanti represent a fantastic combination of skills that are ideallysuited to delivering on all aspects of this opportunity." Ends Enquiries: Avanti Screenmedia Group plc 020 7749 1600David Williams, Chief Executive Smithfield 020 7903 0676Sara MusgraveMiranda Good About Avanti Avanti is a market leading provider of retail media advertising services, whichmeans deploying plasma screen networks in shops, malls and pubs for advertising,sales promotion and customer entertainment but also offering other advertisingproducts at its venues such as posters, mobile phone messaging and experientialmarketing. Through its Networks division, Avanti is also the UK's only broadcast and fixedbroadband satellite operator with its first satellite funded and underconstruction for launch in 2008. In August 2005 Avanti was awarded by OFCOM the right to use the geo-stationaryorbital position at 33.5degreesW with 3.6Ghz of radio spectrum to operatesatellites. Avanti will use this to provide broadband and high definitiontelevision services in Europe. Avanti expects to purchase other satellites, andto create a new competitor in the provision of direct to home satellitetelevision in the UK and elsewhere. Avanti listed on AIM, a market operated by the London Stock Exchange, on 9thJuly 2004, at an issue price of 130.0p. Avanti is included in the FTSE Mediasector and has a RIC code of ASG.L. This information is provided by RNS The company news service from the London Stock Exchange