10 Dec 2008 07:00
10 December 2008
Avanti Screenmedia Group plc
("Avanti"or "the Company")
Avanti enters alliance with Streetbroadcast
Avanti Screenmedia Group plc, the AIM listed leading digital screen media specialist, announces today that it has joined forces with Streetbroadcast to create 'Digital Life', a sales and marketing initiative that creates the UK's largest out of home digital retail network.
Digital Life UK will comprise over 800 screens, across 50 towns and cities in 120 shopping locations.
Situated inside and out at shopping malls, retail and entertainment parks, busy city centres and shopping high streets, the portfolio of screens will enhance and augment shopping environments nationwide.
With a footfall of 20 million shoppers every week, the screen network is strategically placed at the heart of commercial and shopping locations in close proximity to the point of purchase.
Simon Rees, CEO Avanti Screenmedia, commented:
"This is an alliance that will take out of home digital media to another level, through two established pioneers within the digital retail sector. It harnesses our wealth of sales, marketing and creative experience and delivers the largest out of home digital retail network in the UK."
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Enquiries:
Avanti Screenmedia Group plc 0207 902 2345
Simon Rees, CEO
Charles Stanley Securities 020 7149 6000
Nominated Adviser
Russell Cook/Freddy Crossley
Bishopsgate Communications Limited 020 7562 3350Jenni Herbert