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13 Aug 2018 07:00
13 August 2018
Immotion Group PLC
("Immotion" or the "Company")
Launch of Delta Zero
Immotion Group Plc ("Immotion Group"), the UK-based immersive virtual reality ("VR") 'Out of Home' entertainment business, is pleased to announce that today sees the launch of its exciting immersive space themed ride "Delta Zero".
Delta Zero allows customers to board their own virtual spacecraft and go on a high-speed mission through the universe, battling enemy forces in an attempt to save civilization from the threat of advanced alien technology.
Immotion combines cutting edge computer-generated imagery (CGI) graphics in an exclusive VR collaboration with Lunar Animation, along with advanced motion platform technology to deliver a truly immersive experience.
This is the first of numerous motion-based VR experiences to be produced by Immotion and will be rolled out across the Immotion estate of motion platforms over the coming weeks. Delta Zero has been beta trialled and has received positive reviews.
Martin Higginson, CEO of Immotion Group, said: "We are incredibly excited to launch Delta Zero as the first of our own productions and we are proud that the experience is so thrilling and realistic. The combination of cutting edge graphics and precisely synched motion takes VR to a new level. We are confident that the production will be very well received and we believe Delta Zero will be pivotal in enhancing our reputation as the leading out-of-home VR company. We look forward to increasing our own content as we continue to build the business across the UK, Europe and USA in what is an exciting, fast growing market."
James Rodgers, founder and creative director of Lunar Animation, said: "I'm really excited about the launch of Delta Zero on the Immotion platform - people won't have experienced anything like this yet in VR. We've been able to seamlessly combine state-of-the-art visual effects and AAA game engine technology to work harmoniously on the motion platform. This gives the audience an incredible immersive experience that they won't forget. Even if you've done VR before, this will blow your mind."
Enquiries:
Immotion Group | Martin Higginson | Tel: +44 (0) 161 235 8505 |
WH Ireland Limited (Nomad and Joint Broker) | Adrian Hadden Jessica Cave | Tel: +44 (0) 207 220 1666 |
Shard Capital Partners LLP (Joint Broker) | Damon Heath Erik Woolgar | Tel: +44 (0) 20 7186 9900 |
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Redleaf Communications (Financial PR) | Elisabeth Cowell Robin Tozer Ian Silvera | Tel: +44 (0) 20 3757 6880 Immotion@redleafpr.com |
About Immotion Group
Immotion Group, co-founded by Martin Higginson and David Marks in 2017, generates revenues through the delivery of high quality "state of the art" VR experiences, combined with cutting edge motion platforms to consumers at an affordable price point through a range of routes:
● Sales - sale of VR Motion Platforms to Leisure and Entertainment operators provide the opportunity for the operator to drive substantial ancillary revenues
● Concession partners - currently installed at Merlin Entertainments' LEGOLAND® Discovery Centre in Boston, USA and Genting Resorts World in Birmingham, with further sites under agreement - this channel provides an opportunity for its partners to earn ancillary revenues, as well as providing an exciting additional attraction to their facilities
● Owned and franchised outlets, trading as Immotion VR, located in high footfall shopping centres - first retail store in Bristol (opened in December) has seen growing revenues, and has enjoyed 100% 5* reviews on TripAdvisor
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