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19 Apr 2021 07:00
19 April 2021
Immotion Group plc
("Immotion", the "Company" or the "Group")
Augmented Reality Book & Flashcards launched
Immotion Group, the UK-based immersive entertainment group, is pleased to announce the launch of its new "Explore the Oceans" augmented reality book and 4D flashcards.
Both the book and flashcards use Augmented Reality (AR) technology to bring content to life. Users simply download the free app, hover their smartphone or tablet over the book or cards and watch them come to life. A video on Immotion's AR book can be found here: https://youtu.be/_0mcytuZ4tY
This combination of both printed material and AR technology allows children to read and learn in the most effective way. It is proven fact that children retain more information through immersive learning making these products the ideal learning tool.
The full colour 76 page hard book contains over 200 ocean facts, with the flashcard box containing 26 informative fact cards.
Both the book and flashcards will be available to purchase on the new letsexplore.com website which launches today. The book is available today, the flashcards will follow at the end of this month.
The directors believe these additional products, which join the fossil packs available in the store, will help enhance both customer experience and value proposition.
Ian Hetherington, Managing Director - HBE (Home Based Entertainment), said: "Our analytics already show great user uptake of the existing AR features on the Let's Explore cube. It made sense to enhance this experience with printed material".
"The book and flashcards allow users to see pages come to life in the most engaging and retentive way; the perfect combination to enhance children's ability to learn".
"These along with our fossil packs are the perfect bolt on to our 'Let's Explore - Oceans Mega Pack' allowing us to enhance the user experience and hopefully improve Average Order Values."
Enquiries:
For further information please visit www.immotion.co.uk, or contact:
Immotion Group
| Martin Higginson David Marks
| Tel + 44 (0) 207 220 1666 |
WH Ireland Limited (Nomad and Joint Broker)
| Adrian Hadden Darshan Patel Matthew Chan
| Tel + 44 (0) 207 220 1666 |
Alvarium Capital Partners (Joint Broker) | Alex Davies | Tel: +44 (0) 207 195 1458 |
Shard Capital Partners LLP (Co-Broker) | Damon Heath Erik Woolgar
| Tel: +44 (0) 20 7186 9900 |
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