IME.L Regulatory News (IME)

27 Sep 2005 07:01

Immedia Broadcasting plc27 September 2005 27 September 2005 Immedia Broadcasting Plc GlaxoSmithKline Consumer Healthcare commit to a new two-year advertising contract with Immedia's live radio station Lloydspharmacy Live Immedia Broadcasting Plc ("Immedia"), the UK's leading provider of live tailoredradio for retailers, today announces that GlaxoSmithKline (GSK) ConsumerHealthcare has just signed up to an unprecedented two-year broadcast packagewith Immedia's radio station Lloydspharmacy Live. The radio service provided byLloydspharmacy exclusively reaches 52,000 pharmacy customers each and every hourand plays for 9.5 hours per day. GSK has been an avid fan of the broadcast medium since Immedia's LloydspharmacyLive was launched two and a half years ago. Since its inception GSK has used theleading community pharmacy chain's airwaves as an educational tool to raiseawareness of key healthcare issues. Peter Hinkley, Sales Director at GlaxoSmithKline Consumer Healthcare said "Lloydspharmacy Live provides a channel through which we can work with Lloydspharmacies to drive awareness of seasonal healthcare issues and advertisingcampaigns with Lloydspharmacy customers (as well as healthcare assistants andpharmacists). Lloydspharmacy Live is a valuable media source that we believe hasclear benefits for customers, pharmacy staff and of course our business." More than 60 other suppliers have also taken advantage of the medium since itslaunch by Bruno Brookes in 2003 - with many taking advantage of the additionalstaff training option. Mark Green, Commercial Director for Lloydspharmacy commented, "LloydspharmacyLive is designed to educate and entertain our customers and staff and we havenever strayed from the initial aims of the station - to be responsible,informative and pioneering. It is a strategy that works well. We arecommunicating key healthcare messages in a way we know our customers can relateto and respond to." Bruno Brookes, CEO, Immedia Broadcasting Plc added: "We are delighted that GSKhas signed this new two-year contract with Immedia to continue advertising onour highly successful radio station Lloydspharmacy Live. We are nowconsolidating existing client relationships as well as developing new ones, aswe solidfy our presence in the retail sector. It is a competitive market andfor traditional terrestrial radio operators, advertising commitments are usuallyon a more short-term basis. Thus this makes GSK's new two-year contract with usespecially pleasing and differentiates Immedia's in-store radio as a medium towhich advertisers want to commit long-term." For further information please contact: Immedia Broadcasting Plc Hudson Sandler Bruno Brookes - Chief Executive Sandrine Gallien / Libby Young01635 572 800 020 7796 4133 Please visit Immedia Broadcasting's website at www.immediabroadcasting.com Notes to Editors About Immedia Broadcasting Immedia Broadcasting PLC creates live, tailored radio stations for companies,including major retailers. These stations engage and educate staff andcustomers and have proved to be a powerful and instantly flexible media channelto drive sales. Existing stations are: • "Impulse Live" for - Texaco - Londis - Mills - Spar - Star News • "HSBC Live", broadcast to more than 400 banks in the UK; • "Vitus Apotek", broadcast in Norwegian to pharmacy retail stores in Norway; • "Dixons Live", broadcast to more than 200 Dixons' stores; • "Lloyds Pharmacy Live". About Lloydspharmacy • In 2004, Lloydspharmacy Live played: • 66,960 adverts • 22,320 one minute features • 620 interviews • Lloydspharmacy is the largest community pharmacy chain in the UK, with 1,400 pharmacies located nationwide • Lloydspharmacy is part of the Admenta UK plc group, which is owned by Celesio AG This information is provided by RNS The company news service from the London Stock Exchange