IME.L Regulatory News (IME)

2 Jun 2008 08:00



2 June 2008

IMMEDIA BROADCASTING PLC

Launch of new radio station for Roadchef 

Immedia Broadcasting, the UK's leading provider of live, tailored radio and video for retail, is delighted to announce that it has signed a two year contract with Roadchef to provide a new subscription radio service to all their sites across the UK.

Under this new contract, Immedia will produce tailored content and broadcast a brand new, live radio station named Roadchef Live! to all 29 Roadchef motorway service areas in the UK.

The station will be launched in June and will provide a broad selection of music, life style advice and information on products and services for drivers relaxing at Roadchef sites. The service will operate live out of Immedia's studios in Newbury. 

Bruno Brookes, Chief Executive of Immedia said:

"We are very pleased that Roadchef have chosen Immedia to provide them with a tailored radio station. Roadchef is dedicated to providing the best environment for drivers stopping at their motorway service areas, and we strongly believe that the radio station will be a way to further improve the customer experience. We look forward to working with the team at Roadchef at the launch and beyond."

Simon Turl, Chief Executive of RoadChef commented: "RoadChef is continually looking at ways to improve the experience for its customers, and this tailored radio is a fantastic way to help  our 70 million visitors a year take a relaxing break from their journey."

  Notes to Editors

Immedia Broadcasting PLC

Immedia is the UK's leading provider of live, tailored in-store media for a range of major companies and retailers such as HSBC, LloydsPharmacy, SPAR, GAME and IKEA. The stations engage and educate staff and customers and have proved to be a powerful and instantly flexible media channel to drive sales.

www.immediabroadcasting.com

RoadChef