IME.L Regulatory News (IME)

29 Sep 2005 07:01

Immedia Broadcasting plc29 September 2005 29 September 2005 IMMEDIA BROADCASTING PLC Nestle Rowntree confirms success of Immedia's 'Impulse Live' radio stationwith new annual advertising contract Immedia Broadcasting, the UK's leading provider of live tailored radio forretailers, today announces that following last year's success, it has signedanother exclusive annual advertising contract with Nestle Rowntree on itsImpulse Live radio station through MindShare. This is the second advertising contract win announced by Immedia in a week,having announced earlier this week the GlaxoSmithKline (GSK) Consumer Healthcaretwo-year broadcast package with Immedia's radio station Lloydspharmacy Live. 'Impulse Live', the largest in-store digital media in the UK, provides livetailored radio to the convenience sector. It is broadcast to 20 million shoppersa week at Spar, Londis, Texaco and others. It offers advertisers effectiveopportunities to reach consumers whilst they are actively making purchasedecisions. Earlier this year, Nestle Rowntree became the exclusive chocolate and sugarconfectionery advertiser on Immedia's 'Impulse Live' radio station. Followingthe success of the advertising campaigns, Nestle Rowntree has now signed asix-figure annual contract with Immedia for 2006. Brand campaigns rotatethroughout the year with a mix of adverts, live presenter product endorsements,trade interviews, competition sponsorship and feature branding. David Rennie, Marketing Director at Nestle Rowntree, commented: "The campaignson Impulse Live radio station have proved very successful over the last year,delivering impressive sales uplifts on brands advertised. We believe thisstation is a powerful channel for us to add value to our brand communications,particularly given the very competitive retail environment, and we look forwardto continued success by working with Immedia." Mark Leggett, Business Director at MindShare said: "The Impulse Live radionetwork has proved to be a powerful media channel to engage shoppers and growsales for Nestle in the convenience sector. We are pleased to have secured theexclusivity for Nestle Rowntree and this deal fits with our commitment todeliver innovative, accountable media solutions for our clients. We lookforward to delivering strong returns through the Impulse Live network for NestleRowntree in 2006". Bruno Brookes, CEO of Immedia, added: "We are delighted by Nestle's decision torenew its exclusive advertising contract with 'Impulse Live'. Nestle'scommitment is once again further testament that Immedia's live, tailoredin-store radio is an effective way to influence consumers. We are confidentcampaigns will continue to demonstrate great success." For further information please contact: Immedia Broadcasting Plc Bruno Brookes - Chief Executive01635 572 800 Hudson SandlerSandrine Gallien / Libby Young020 7796 4133 MindShareSandra Collins020 7969 4058 Please visit Immedia Broadcasting's website at www.immediabroadcasting.com Notes to Editors About Immedia Broadcasting Immedia Broadcasting PLC creates live, tailored radio stations for companies,including major retailers. These stations engage and educate staff andcustomers and have proved to be a powerful and instantly flexible media channelto drive sales. Existing stations are: • "Impulse Live" for - Texaco - Londis - Mills - Spar - Star News • "HSBC Live", broadcast to more than 400 banks in the UK; • "Vitus Apotek", broadcast in Norwegian to pharmacy retail stores in Norway; • "Dixons Live", broadcast to more than 200 Dixons' stores; • "Lloyds Pharmacy Live". About Nestle Nestle is the world's largest food and beverage company, with sales of over £38billion in 2003. Nestle has its headquarters in Vevey (Switzerland), runs 511factories in 86 countries and employs 253,000 people of over 100 nationalities.Nestle has a wide-ranging product portfolio including beverages, milk products,nutrition products, ice cream, breakfast cereals, prepared dishes, cooking aids,bottled water, chocolate, confectionery, biscuits, petcare and pharmaceuticals.Nestle owns around 8,500 brands worldwide such as Nescafe, Vittel, Nesquik,Shredded Wheat, Buitoni, Ski, Carnation, KitKat and Quality Street. Nestle alsohas an important interest in L'Oreal, the world's largest cosmetics company. About MindShare MindShare is one of the UK's largest media agencies with billings over £575m in2004 (source: NMR). This information is provided by RNS The company news service from the London Stock Exchange