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11 Aug 2011 07:00
Immedia Group Plc
("Immedia" or "the Company")
Contract Extension
Immedia Group plc (AIM: IME), which provides bespoke radio stations and in-store media solutions for retailers, today announces a five year deal to extend its existing contract to supply 'SPAR Live' radio to the Convenience store retailer (the "Contract") until 30 April 2016.
Immedia which currently supplies 1,168 stores with the service has a target to recruit an additional 1,200 stores to the network over the next 5 years.
Revenues resulting from the Contract in the event that all 1,200 stores are added, could deliver up to £2.3m.
Immedia, launched by former BBC Radio One presenter Bruno Brookes in 2000, develops in-store media solutions for retail brands. Bespoke music strategies linked with voice and video on brand help retailers to connect with customers and staff.
Bruno Brookes said: "We launched 'SPAR Live' nearly 10 years ago which has become one of the most established in-store radio stations in the UK. The station supports SPAR in its own brand promotions together with other key promotional messages driving incremental revenue and general customer service messages."
Barry Wallis, Retail Development Controller for SPAR UK said: "SPAR Live radio is a great way for us to increase our consumer communication whilst enhancing the in-store environment. The benefits to our retailers are huge, it helps to improve the atmosphere in-store, gives staff a station of their own, it provides consistency from one store to the next and most importantly the advertising opportunities for both proprietary brands and SPAR's 'Real Deals' increase sales within stores."
Enquiries:
Immedia Group Plc
Bruno Brookes - Chief Executive +44 (0) 1635 556200
Hudson Sandler
Nick Lyon +44 (0) 207 796 4133
Daniel Stewart & Company Plc
Paul Shackleton +44 (0) 207 776 6550
For SPAR (UK) Limited:
Eimear Andersen, Tansor PR (t) 01727 800166 (m) 07855 362680
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