IME.L Regulatory News (IME)

23 Sep 2005 07:00

Immedia Broadcasting plc23 September 2005 23 September 2005 Immedia Broadcasting Plc Immedia appoints exclusive advertising sales agency Immedia Broadcasting Plc ("Immedia"), the UK's leading provider of live tailoredradio for retailers, is pleased to announce the appointment of ABC Media, thespecialist digital media sales house, to exclusively handle advertising salesfor Immedia's in-store radio and Radiovision stations. Following thisappointment, Immedia announces today that ABC Media has procured its firstsix-figure advertising deal for Impulse Live, the radio station provided to some5,000 convenience stores across the UK. Immedia's appointment of ABC Media comes at a time when in-store digital mediais seeing strong growth and increased recognition by large brands and theirmedia buying agencies. Immedia's live in-store radio and visual stations arenow acknowledged as a powerful way of influencing consumer brand choices at thepoint of purchase and driving sales. Bruno Brookes, CEO of Immedia said: "We are very excited to be working with ABCwho are consistently proving their ability to sell advertising in our space." Jon Southcombe, Managing Director of ABC-Media said; "We are delighted to beworking with Immedia. The working relationship allows us to offer ouradvertisers access to the largest in-store digital media tools in the UK,provided by Immedia. Impulse Live enables our advertisers to reach 20 millionshoppers a week, easily the largest in-store digital media offering in the UK.The opportunities are enormous!" For further information please contact: Immedia Broadcasting Plc Hudson SandlerBruno Brookes - Chief Executive Sandrine Gallien / Libby Young01635 572 800 020 7796 4133 Please visit Immedia Broadcasting's website at www.immediabroadcasting.com Notes to Editors About Immedia Broadcasting Immedia Broadcasting PLC creates live, tailored radio stations for companies,including major retailers. These stations engage and educate staff andcustomers and have proved to be a powerful and instantly flexible media channelto drive sales. Existing stations are: • "Impulse Live" for - Texaco - Londis - Mills - Spar - Star News • "Lloyds Pharmacy Live", broadcast to the largest community pharmacy operator in the UK; • "HSBC Live", broadcast to more than 400 banks in the UK; • "Vitus Apotek", broadcast in Norwegian to pharmacy retail stores in Norway; • "Dixons Live", broadcast to more than 200 Dixons' stores. This information is provided by RNS The company news service from the London Stock Exchange