Iconic Labs Regulatory News (ICON)

Iconic Labs Plc ("Iconic Labs" or the "Company")

Preliminary Results

Iconic Labs (LSE:ICON), a multi-divisional new media and technology business, is pleased to announce its unaudited preliminary results for the 18 month period ending 30 June 2019. A copy of the full report will be available on the Company's website www.iconiclabs.co.uk/investor-relations.

Chairman's Statement:

I am pleased to report these report and accounts which cover the eighteen-month period to 30 June 2019, during which profound change has occurred at the Company. The new team lead by John Quinlan has spent significant energy in cleaning up liabilities attached to Widecells Group Plc, the previous operational business, and securing a platform from which to implement the new strategy of building a multi-divisional new media and technology business.

The previous business

The Company was originally founded to pursue an opportunity relating to stem cell storage and evolved into planning to promote an insurance product related to the stem cell activity. It never achieved any commercial traction, with total revenues for the period of just £21,000, set against administrative expenses for the discontinued business of £5,801,450 together with substantial accrued liabilities.

Clearly this was unsustainable, and even with the convertible secured debenture facility that they entered into with the European High Growth Opportunities Securitization Fund ('EHGOSF'), and which we inherited, it is hard to see how the business could have survived. As if that were not bad enough, the actual number for administrative expenses could have been much higher as prior to taking control, we negotiated with many large creditors to substantially reduce liabilities.

On taking control, we made available a modest sum to the existing team to see if they could gain traction on revenues, but after a short period they communicated that they were not confident about taking that business forward and so we took the decision to shut it down to focus entirely on the new media strategy.

The bulk of the legacy liabilities have now been paid off, with some remaining debts being settled on a termed basis. These amount to approximately £400,000 as at the date of this letter. Without the work of the team and the funding that was put in place to deal with these debts there would inevitably have been a catastrophic loss for both shareholders and creditors.

New business and management team

As part of the plan, the board put in place a new team to develop a multi divisional new media and technology business within the Company. The team have an excellent background, having been instrumental in building UNILAD into the largest social media publisher in the world, all on the back of just two hundred pounds of share capital.

Unfortunately, for the first months the team had to spend more time dealing with unexpected legacy issues and liabilities, which have impacted the implementation of the new strategy. However, I believe over the last few months we have begun to see traction for the services and execution of the model. The acquisition of Gay Star News, a top three UK LGBTI publisher and the management agreement with The Tab, the UK's leading youth and student culture focussed publisher, have played a major part in this, and the team continues to seek out publishers and platforms to work with or even acquire.

Capital Structure

We are very aware that the capital structure of the Company is a source of frustration to shareholders, albeit the convertible facility with EHGOSF is one that we inherited. Our aim as a board is to move the Company towards a conventional, simplified capital structure with no convertible or other facilities. While we need to keep all options open while we resolve the final parts of the legacy issues and the overhang of securities held by EHGOSF, we are confident that once through these final issues, we will be in a position to finance the growth of the Company from conventional debt and equity issuance if needed.

Outlook

We have a team in place that has a track record of building social media focussed businesses. The implementation of the strategy has been slower than we anticipated, and we have been constrained by capital being diverted to legacy issues. However, I believe we have turned the corner and we ask that shareholders bear with us while we complete the final parts of the transition and move the Company to where we and you want to go, that being a leading profitable new media and technology business.

David Sefton

Chairman

31 October 2019

Chief Executive's Statement

Dear Shareholder

Our plans and strategy remain to build a leading new media and technology division and we are now beginning to see real progress. The restructuring and ultimately winding down of the legacy stem cell and insurance operations took more of our focus over the last months than we had originally planned, but with this process now close to completion, I am delighted that the team are now able to focus on the new media and technology business that is Iconic Labs.

Our plan for the business has two related elements: organic growth based upon deploying the team's skills and commercial experience in the sector alongside acquiring publishing platforms which we can leverage to sell those skills. As such, the critical first steps have been to acquire control (whether through a management contract or outright acquisition) of strategic publishing platforms.

The first of these has been through the acquisition of leading LGBTI publisher Gay Star News ('GSN'), and we have also agreed heads of terms for the acquisition of social media agency Social Alchemist Limited. Finally, we have entered into an agreement with Medium Channel Media Limited ("MCM") a media focussed investment company, to provide management services to The Tab, the largest social media publisher in the student market.

The acquisition of GSN is the first part of Iconic Labs' strategy to build critical mass and in particular expand its proprietary targeted distribution channels that the Company can utilise under the Iconic Labs brand offering. This strategy of acquiring digital brands and audiences will help contribute revenues in the short and medium term but also build capital value in the long term through the further development of these brands and the revenue potential they bring.

We believe GSN represents excellent value at £33,000 having generated revenues of over £500,000 last year. After careful due diligence we concluded that it is possible to achieve the similar levels of revenue but with a fraction of the historical cost base. We are currently working hard at relaunching GSN and this will immediately allow us to generate revenue from on-site digital advertising. However, we believe the greater revenue long term will come from combining the access to the GSN audience and data with the consulting services that the central Iconic Labs team offer; importantly we have already booked revenues in excess of the purchase price.

We see the GSN acquisition as representing a model for many future acquisitions. Buying established digital brands which have substantial revenue potential and then using our skills, experience and contacts to increase the Company's profitability and grow its long-term value as a brand while also crucially contributing to the central Iconic Labs business.

Our progress on organic revenue generation logically trails the work on publishing platforms but we are fully focused on business development. We are now seeing success in developing a pipeline and beginning to close on a variety of revenue contracts. The contract with MCM is due to be worth a minimum of £25,000 a month as soon as they conclude their acquisition of The Tab and we are looking forward to closing more contracts in Q4 which is traditionally a busy and profitable period for the industry.

While there has been no formal launch or trade PR around Iconic Labs, we have already had significant interest and a pipeline of opportunities for a variety of contracts that we are looking to close and execute. The current pipeline and interest give us confidence that our strategy and offering of creative fee-based services to potential clients is the right one. As previously announced, we have negotiated a marketing consultancy engagement with a Fintech company on a long-term retainer basis, and although this has yet to be formally signed, we believe that this model will become increasingly in demand across the industry.

I believe the future looks positive as we execute our plans and focus on building a pipeline of organic revenues as well as making good value acquisitions and investments. The media and advertising industries are in a state of flux and the opportunities for a disruptive new business like ours that combines owning valuable audiences with being able to offer a unique product suite and content creation to clients puts us in a great position for the future.

Overall, we are seeing some real signs of progress on both the revenue generation and acquisition parts of the business and we are looking forward to building on this in the future.

John Quinlan

Chief Executive

31 October 2019

Strategic Report:

Introduction

Iconic Labs PLC is a company domiciled in England. The Company was incorporated on 24 May 2016 and this is the third set of financial statements prepared by the Company. The Company has raised from a variety of means in the past, including a number of equity placings and debt facilities.

During this financial year the company has evolved from a stem cell and insurance company called Widecells Group PLC into a media and technology company, and has been renamed Iconic Labs PLC.

Change in Business Model

The business model for the Company has changed dramatically from the original Widecells business to the new Iconic labs business. The original Widecells company was founded to pursue an opportunity relating to stem cell storage and evolved into planning to promote an insurance product related to the stem cell activity. This has now been shut down and the business discontinued.

The new Iconic Labs is a media and technology business focused on providing online marketing, content and technology driven products. The Company plans to create complimentary divisions that will allow it to provide a broad-based, all-encompassing offering allowing clients to build their online branding and awareness, generate significant revenues as well as building its own brand platforms and products that have long term capital value.

Principal Activities and Business Review

The Market Opportunity

The directors believe that years of sustained technological innovation across the globe has fundamentally changed consumer buying habits; the way they interact with each other; and the way they consume content. This sets the scene for fundamentally changed market, not only for content producers and publishers; commerce and advertisers; but for all.

This change has been driven by, and capitalised upon, by key technological companies, primarily focused on online advertising and other internet related services, software and hardware but have a much wider reaching impact on our everyday lives. Google, Facebook, Amazon, Apple, Microsoft, Samsung, Snapchat, Netflix & Tencent are the notable companies in the space, and will be for the foreseeable future, with entire business ecosystems reliant on their services and key influence and impact in policy and regulation at the highest level. 

Digital Publishing 

The demand for online content and entertainment services is increasing with people spending more time online and consuming more content than ever before. Social media usage across the UK continues to increase, alongside overall internet use which has doubled in the last 10 years from 12 hours a week in 2007 to 24 hours a week in 2017. Despite a sizeable and staunch audiences, it is clear traditional content creators have failed to adapt to the technological changes and effectively monetise on digital distribution channels and platforms. Social Media platforms such as Facebook & Twitter have transformed the way content in particular news is discovered, disseminated, and digested. In this new era a key component in building an engaged audience and effectively monetising it, is understanding and navigating the ever-changing social media landscape.

Advertising

As audiences continue to shift online, so too does advertising revenue, as the WARC Expenditure report states, "at £13.4 billion in 2018, it now accounts for 57% of the UK's total advertising expenditure of £23.6 billion." Behind search, the largest slice of online advertising is display advertising, and an increasing amount is spent on social media, with spend on social platforms increasing more than three-fold from £861m in 2015 to £3 billion in 2018.

Current Business Strategy

The directors believe that there is a significant opportunity in the publishing and advertising market because of technological and structural changes. The directors feel a staged roll-out of complementary divisions that work together and as standalone propositions will allow the Company to take advantage of a number of industry trends with the scale to service the biggest clients but also the flexibility to work with a variety of partners in the industry.

The directors believe the planned structure of Iconic labs is an example of a new operating model of that will be desirable to partners and clients, and critical to establishing a successful modern media company.

Current Business

Online Media Brands and Complimentary Agency and Consultancy Services

The Consultancy and Agency:

The first phase of the Company's strategy has been launching the agency and consultancy offering. This has already been soft launched to some clients and has achieved a promising reception.

This is a product based on the teams unique expertise and experience that is in high demand in the industry that involves a consulting approach to advise clients on their businesses but also with the agency capabilities to actually deliver campaigns and creative services in line with a client's needs.

Monthly Insights

Data analysis enables the brand to have a better understanding of what was working on their own digital and social channels whilst also being prepared to react to their competitors' content

Content Creation & Distribution

Work closely with insights to produce content that can be distributed across various social channels

Post Campaign Analysis

Analysis to establish sentiment & content performance to ensure insightful, creative and efficient future campaigns

Combining with Online Media Brands

This is a powerful offering in its own right but we believe that its effectiveness and demand is multiplied many times by being used in conjunction with the ownership and access to established online media brands and their access to consumer data, talent and audience.

The ability to offer potential clients and partners unique access to audience, data and insights with the backing and credibility of an established and trusted brand is a unique selling point to brands and the company believes this will be best way of establishing a strong client base and selling numerous products and services.

Future Growth and Potential Roll Up Opportunity

The directors believe that a result of this model of pairing an online media brand with a consultancy offering the company will need to be selective in which brands and markets the Company looks to target and have strict criteria for any growth in this area.

The Company is targeting established brands in high growth markets that complement the skill and experience of its team. While these involve the development of new brands in areas in line but will be predominantly based around a 'roll up' of available brands in the sector. The desire to own and operate established brands is a crucial part of the reasoning behind a 'roll up'.

Additional Business Divisions:

The directors are confident in achieving success with the first parts of the business and then will look to add in additional business divisions and revenue streams over time:

·; E commerce - Work in collaboration with online media brands division and utilise the feedback loops to inform production and sale of consumer products

·; Content Studio - Create original video formats that are piloted on social media and further developed for viewing on TV and platforms such as Netflix

·; Content Licensing - License User Generated Content ('UGC') created by users who have posted it to social media and resell brands, & production houses internationally

·; Tech Product Development - Use insights gained from owned and operated media audiences to drive development of innovative & forward-thinking products

Key strengths of Team and Strategy:

Team:

The Directors believe the biggest strength of the Company is the team. They have a unique set of skills, experience and contacts, having established UNILAD in 2014 and developing it into the world's largest social media publisher. UNILAD showed year-on-year annual revenue growth in excess of 100% with revenues reaching more than £10 million and the Directors believe the team can help Iconic Labs grow substantial revenues.

Strategy:

·; To compete effectively in a competitive advertising space achieving some consolidation of similar businesses and scale is very important:

·; This allows the company to be of a size and offer enough relevant services that it becomes a viable proposition in terms of its ability to deliver for larger brands with significant budgets.

·; Opportunity for cross and up selling to the different business units with client portfolios and pipelines

·; Cost synergies across all the businesses with an ability to centralise finance, tech,

·; Increased efficiency and effectiveness with shared access to single tech, data and insights platform

·; Legacy Issues

Legacy Issues:

Upon taking control, a modest sum of funding was made available to the existing Widecells team to see if they could get some traction on revenues. However, after a short period of time they communicated that they were not confident about taking the business forward and so we shut it down.

There were significant legacy issues, some of which were not known to the new management upon taking control of the business. An audit of the true creditor position of the company was taken and an assessment made of how to restructure the company's debts and its subsidiaries. The Company has received legal and professional advice at every stage is fully confident that it is in control of the liabilities and any processes required to manage them.

The management negotiated with creditors, some of whom were former directors and secured legally binding settlement agreements to substantially reduce the debt position of PLC.

There were some debts, such as to HMRC, the pensions regulator and the LSE that the company has paid or plans to pay in full. There are still around £400k of legacy debts that the Company is in the final stage of discharging in accordance with agreed payment plans.

There were and are a number of subsidiaries that had incurred significant debts. The Company has taken substantial legal and professional advice and is confident it is not responsible for these debts and does not intend to pay them.

Status of Subsidiaries:

·; Widecells Brazil - Dissolved April 2018

·; Widecells Limited - Has entered liquidation process; Antony Batty and Co appointed liquidator

·; WideAcademy - Dormant

·; Widecells Espana - Dormant

·; Widecells Portugal - Directors are absent but are responsible for producing accounts. Company is working to produce these in their absence.

·; Cellplan International LDA - Directors are absent but are responsible for producing accounts. Company is working to produce these in their absence.

·; Cellplan Limited - Shareholder of Cellplan International LDA. Dormant

·; Widecells International Limited - Dormant

Key Performance Indicators:

Given the change of business in the period the historic KPIs are no longer relevant as they form part of the Widecells business and are will not be brought forward from the prior year. The new Iconic labs business is at an early stage of development and will be focused on the areas of cash management and operating results.

The board is focused on increasing revenues and increasingly getting towards profitability over time, so these will be key operating performance indicators in the future.

Financial Review:

Financial Review of Widecells Group PLC

The Widecells Group PLC business has been discontinued and the group had administrative expenses of £5,801,450 and a total loss for the period ending June 30 2019 of £5,809,942.

Financial review of Ionic Labs

On March 18th 2019 a new media and technology division of the business called Iconic Labs was formed and which became the main division of the business.

The administration expenses of Iconic Labs were £303,902 till the end of the period. These costs are related to cleaning up to time of management and team in restructuring old business as well as the launch of the new media and technology business.

Iconic Labs had yet to record any revenue by the end of the period and the total loss was £307,952. 

The results for 2017 relate entirely to discontinued operations.

CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME

FOR THE PERIOD ENDED 30 JUNE 2019

………………………………………

John Quinlan

Director

31 October 2019

The currency translation reserve comprises all foreign currency adjustments arising from the translation of the financial statements of the foreign operation. During the year, the Board decided that a number of the reserves related to historic balances which are no longer relevant given the changes in the group during the period. The merger reserve, translation reserve and share-based payment reserve have been transferred to retained deficit during the period.

The Company's loss and total comprehensive loss for the period ended 30 June 2019 was £7,153,280 (December 2017: £2,310,506 )

…………………………………………

John Quinlan

Director

31 October 2019

NOTES TO THE FINANCIAL STATEMENTS

FOR THE PERIOD ENDED 30 JUNE 2019

1. Accounting Policies

Basis of preparation and going concern

Iconic Labs plc is a public company incorporated and domiciled in England and Wales. The address of the Company's registered office is 27-28 Eastcastle Street, London, W1W 8DH. The consolidated financial statements of the Group as at and for the period ended 30 June 2019 comprise the financial statements of the Company and its subsidiary undertakings.

The consolidated financial statements have been prepared in accordance with International Financial Reporting Standards ('IFRS') as issued by the International Accounting Standards Board and as adopted by the European Union.

The Company's individual statement of comprehensive income has been omitted from the Group's annual financial statements having taken advantage of the exemption not to disclose under Section 408(3) of the Companies Act 2006.

The consolidated financial statements have been prepared on the historical cost basis.

These consolidated financial statements are presented in Pounds Sterling ('GBP'), which is considered by the directors to be the functional and most appropriate presentation currency.

The directors have, at the time of approving the financial statements, a reasonable expectation that the Company and the Group have adequate resources to continue in operational existence for the foreseeable future, which is defined as twelve months from the signing of this report. For this reason, the directors continue to adopt the going-concern basis of accounting in preparing the financial statements.

New standards and interpretations not yet adopted

Certain standards, amendments to published standards and interpretations have been issued that are mandatory for accounting periods beginning on or after 1 January 2019 or later periods, but which the Group has not early adopted.

IFRS 16 - Leases

The standard has been developed to provide information to the users of the financial statements on the lease transactions undertaken by the entity, in order for them to assess the amount, timing and uncertainty of cash flows arising from leases.

The standard is effective for periods beginning on or after 1 January 2019.

On application of the standard, the company will be required to recognise assets and liabilities for all leases with a term of more than 12 months, unless the underlying asset is of low value.

The directors consider that the effect of IFRS16 will be that some of the Group's leases will be capitalised and recognised on the balance sheet. The effect has not yet been fully documented by the directors.

Basis of consolidation

The Group financial statements consolidate those of the parent company and all of its subsidiaries. Subsidiaries are entities controlled by the Group. The parent company controls a subsidiary if it has power over the investee to significantly direct the activities, exposure, or rights, to variable returns from its involvement with the investee, and the ability to use its power over the investee to affect the amount of the investors returns. The financial statements of subsidiaries are included in the consolidated financial statements from the date that control commences until the date that control ceases.

Intra-group balances and transactions, and any unrealised income and expenses arising from intra-group transactions, are eliminated in preparing the consolidated financial statements.

The consolidated financial statements consist of the results of the following entities:

Revenue

The Group recognises the introduction of IFRS 15 for the accounting period under review and does not consider that it has a material impact on the Group's income.

Revenue represents the fair value of consideration received or receivable in the period, net of discounts and sales taxes.

Sales income derives from the procurement and marketing of cord blood stem cell storage. Revenue is recognised as detailed below:

Revenue is recognised when it is probable that the economic benefits associated with a transaction will flow to the Group and the amount of revenue and associated costs can be measured reliably. Where the work has been carried out and it is certain that the income is due, appropriate adjustments are made through deferred and accrued income on a percentage of completion basis. Deferred income comprises of income received in advance of the consideration being due and has been included within current liabilities on the basis that the revenue becomes due within 12 months from the balance sheet date. Accrued income includes the value of work performed during the period and where a right to consideration has arisen, which was not invoiced until after the period end.

Interest is recognised, in profit and loss, using the effective-interest rate method.

Foreign currency

Transactions in foreign currencies are translated to the respective functional currencies of Group entities at exchange rates at the dates of the transactions. Monetary assets and liabilities denominated in foreign currencies at the reporting date are retranslated to the functional currency at the exchange rate at that date. .

Non-monetary items in a foreign currency that are measured based on historical cost are translated using the exchange rate at the date of the transaction.

Foreign currency differences arising on retranslation are recognised in the statement of comprehensive income.

The adjustment in 'Other comprehensive income' arises because of the difference between the value of the assets and liabilities of foreign operations (including goodwill and the fair-value adjustments arising on acquisition) when acquired compared to the value when translated to GBP at exchange rates at the reporting date. The income and expenditure earned and incurred by the Group's overseas operations are translated to GBP at the average exchange rate at the date of each transaction.

Financial assets

The group does not have any financial assets which it would classify as fair value through profit or loss, available for sale or held to maturity. Therefore, all financial assets are classed as loans and receivables as defined below:

Loans and receivables

Loans and receivables are financial assets with fixed or determinable payments that are not quoted in an active market. Such assets are recognised initially at fair value plus any directly attributable transaction costs. Subsequent to initial recognition, loans and receivables are measured at amortised cost using the effective interest method, less any impairment losses.

An impairment loss in respect of a financial asset measured at amortised cost is calculated as the difference between its carrying amount and the present value of the estimated future cash flows discounted at the asset's original effective interest rate. Losses are recognised in profit or loss and reflected in an allowance against loans and receivables. Interest on the impaired asset continues to be recognised. When an event occurring after the impairment was recognised causes the amount of impairment loss to decrease, the decrease in impairment loss is reversed through profit or loss.

Loans and receivables comprise trade and other receivables.

Cash and cash equivalents

Cash and cash equivalents comprise cash balances and call deposits, and other short-term highly liquid investments that are readily convertible to a known amount of cash and are subject to an insignificant risk of changes in their fair value. These are initially and subsequently recorded at fair value.

Bank overdrafts are shown within loans and borrowings in current liabilities on the statement of financial position.

Financial liabilities

The group does not have any financial liabilities that would be classified as fair value through profit or loss. Therefore, these financial liabilities are classified as financial liabilities at amortised cost, as defined below:

Other financial liabilities include the following items:

·; Borrowings are initially recognised at fair value net of any transaction costs directly attributable to the issue of the instrument. Such interest-bearing liabilities are subsequently measured at amortised cost using the effective interest method, which ensures that any interest expense over the period to repayment is at a constant rate on the balance of the liability carried in the statement of financial position. Interest expense in this context includes initial transaction costs and premium payable on redemption, as well as any interest or coupon payable while the liability is outstanding.

·; Trade payables and other short-term monetary liabilities, which are initially recognised at fair value and subsequently carried at amortised cost using the effective interest method.

Share capital

The group's ordinary shares are classified as equity instruments.

Tangible fixed assets

Items of plant and equipment are initially recognised at cost. As well as purchase price, cost includes directly attributable costs.

Depreciation is provided on all other items of property, plant and equipment, so as to write off their carrying value over their expected useful economic lives. It is provided at the following rates:

Intangible fixed assets

Intangible assets comprise capitalised computer software and are initially recognised at cost.

Amortisation is provided so as to write off their carrying value over their expected useful economic lives. It is provided at the following rates:

Leased assets

Where substantially all of the risks and rewards incidental to the ownership of a leased asset have been transferred to the group, the asset is treated as if it had been purchased outright. The amount initially recognised as an asset is the lower of the fair value of the leased property and the present value of the minimum lease payments payable over the term of the lease. The corresponding lease commitment is shown as a liability. Lease payments are analysed between capital and interest. The interest element is charged to the statement of comprehensive income over the period of the lease and is calculated so that it represents a constant proportion of the lease liability. The capital element reduces the balance owed by the lessor.

Where substantially all of the risks and rewards incidental to ownership are not transferred to the group, the total rentals payable under the lease are charged to the statement of consolidated income on a straight-line basis over the lease term.

Inventories

Inventories are initially recognised at cost, and subsequently at the lower of cost or net realisable value. Cost comprises all costs of purchase, costs of conversion and other costs incurred in bringing the inventories to their present location and condition.

Share-based payments

Where equity settled share-based payments are awarded to employees, the fair value of the options at the date of grant is charged to the statement of comprehensive income over the vesting period. Non-market vesting conditions are taken into account by adjusting the number of equity instruments expected to vest at each reporting date so that, ultimately, the cumulative amount recognised over the vesting period is based on the number of options that eventually vest. Non-vesting conditions and market vesting conditions are factored into the fair value of the options granted. As along as all other vesting conditions are satisfied, a charge is made irrespective of whether the market vesting conditions are satisfied. The cumulative expense is not adjusted for failure to achieve a market vesting condition or where a non-vesting condition is not satisfied.

Where terms and conditions of options are modified before they vest, the increase in the fair value of the options, measured immediately before and after the modification, is also charged to the statement of consolidated income over the remaining vesting period.

2. Critical Accounting estimates and judgements

The group makes certain estimates and assumptions regarding the future. Estimates and judgements are continually evaluated based on historical experience and other factors, including expectations of future events that are believed to be reasonable under the circumstances. In the future, actual experience may differ from these estimates and assumptions. There are no estimates or assumptions that have a significant risk of causing a material adjustment to the carrying amounts of assets and liabilities within the next financial period.

3. Revenue

Revenue in all periods principally arises from the provision of services. In 2016 this was from the planning phase of an R&D contract with Qiginex, which ran through 2017 and 2018 in the UK. Revenues also include sales of Cellplan and INDUS products.

4. Segment Information

Operating segments are components of the entity that:

·; Engages in business activity from which it earns revenues and incurs expenses;

·; Of which discrete financial information is available;

·; Whose operating results are reviewed regularly by the chief operating decision maker

Until sales begin in the new operating divisions of CellPlan and Wideacademy, the group has 3 main operating segments, all of which have the same intended source of revenue from the WideCells division:

·; United Kingdom

·; Portugal

·; Spain

The group's reportable segments are geographical business units that offer WideCells products and services into different markets. They are managed separately as each business is operated from a different location.

Measurement of operating segment profit or loss, assets and liabilities

The accounting policies of the operating segments are the same as those described in the summary of significant accounting policies.

The group evaluates performance on the basis of profit or loss from operations but excluding non-recurring losses and the effects of share-based payments.

All of the activities outside of the UK have been discontinued. The results of the UK operation relate to continuing and discontinued operations as follows:

The results for 2017 relate entirely to discontinued operations.

5. Loss from Operations

6. Staff Costs

Key management personnel compensation

Key management personnel are those persons having authority and responsibility for planning, directing and controlling the activities, and are the directors of the company.

Remuneration of the directors and highest paid director is shown in the corporate governance report. In addition to the amounts disclosed in the corporate governance report, the full share-based payment charge of £11,807 (2017: £120,462) relates to key management personnel.

7. Finance Income and Expense

8. Taxation

The reason for the difference between the actual tax charge for the period and the standard rate of corporation tax in the United Kingdom applied to losses for the period are as follows:

The deferred taxation of £1,154,625 (2017: £534,212) attributable to losses arising in the period and for losses carried forward has not been recognised in these accounts due to the uncertainty over whether this will be recovered.

9. Loss per share

10. Tangible Assets

Group

Company

11. Intangible Assets

12. Subsidiaries

Notes: (a) 100% owned by WideCells International Limited (b) 100% owned by CellPlan Limited

(c) 100% owned by Iconic Labs plc

Iconic Labs UK Limited was incorporated on 14th June 2019 and Iconic Labs IP Limited was incorporated on 19th June 2019. The companies did not trade in the period ended 30 June 2019.

13. Inventories

Group

14. Trade and other receivables

Group

Trade and other receivables do not contain any impaired assets. The group does not hold any collateral as security and the maximum exposure to credit risk at the consolidated statement of financial position date is the fair value of each class of receivable. No trade receivables are overdue but not impaired.

Book values approximate to fair value at 30 June 2019 and 31 December 2017.

Company

15. Cash and cash equivalents

Group