Gfinity Regulatory News (GFIN)

REACH

15 March 2021

Gfinity plc

("Gfinity" or the "Company")

Gfinity announces new partnership with interactive video game map website MapGenie

Gfinity (AIM: GFIN), a world-leading esports and gaming solutions provider, today announces a new partnership between Gfinity Digital Media ('GDM') and Magic Lamp Technologies Limited, the owner and operator of MapGenie.io, a website that creates interactive video game maps.

Under the partnership, GDM will embed MapGenie's interactive video game maps into relevant articles across its network, allowing users to track their gameplay progress and access wider information and features. This will provide Gfinity with valuable gaming tools that will expand GDM's existing tutorial offering around some of the industry's biggest games. The partnership will drive the advertiser appeal of GDM's websites by increasing dwell time and return user rate. In turn, MapGenie will benefit from an increase in user traffic to its sites and growth across its subscription base.

The announcement forms part of Gfinity's wider strategy to accelerate growth across its GDM group, which receives up to 14 million monthly users and remains on track to deliver target revenues of approximately £2 million for this financial year. GDM growth continues to be delivered through three key areas: enhancing organic growth by maximising the offerings of existing sites including gfinityesports.com; the acquisition of new exciting platforms including Epicstream in December 2020; and partnerships with unique sites like MapGenie, that give Gfinity access to valuable content and technology to improve user experience.

Talal Musa, Head of Gfinity Digital Media said: 

"Through the integration of MapGenie's highly popular interactive maps, we will add further depth to our popular editorial and video content, driving the improvement of core site metrics like returning users, bounce rate and dwell time. Our strategic focus is to drive deeper user engagement across our ecosystem and MapGenie will help us to provide an enriched user experience.

This partnership is the first of many initiatives the GDM will be rolling out over the next few months as we accelerate the growth and engagement of our users."

Oisin O'Neill , Founder of MapGenie said:

"Our goal has always been to enhance the gaming experience for players everywhere - be it tracking down that last collectible for a Platinum trophy or discovering the hidden side quests they missed in their favourite game. By teaming up with Gfinity we hope to share this experience with a wider audience, and to enhance the interactive maps with in-depth tutorials & guides from their expert editorial team."

ENDS

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About Gfinity

Gfinity (AIM: GFIN) is a world leading esports business. Created by gamers for the world's 2.7 billion gamers, Gfinity has a unique understanding of this fast-growing global community. It uses this expertise both to provide advisory services and to design, develop and deliver unparalleled experiences and winning strategies for game publishers, sports rights holders, commercial partners and media companies.

Gfinity connects its partners with the esports community in authentic and innovative ways. This consists of on‑ and off-line competitions and industry‑leading content production. Relationships include EA SPORTS, Activision Blizzard, F1 Esports Series and the Forza Racing Championship.

Gfinity connects directly with tens of millions of gamers each month through its digital media group, Gfinity Digital Media. Gfinity Digital Media includes websites such as: Gfinityesports, RealSport101 , StealthOptional, RacingGame.gg and Epicstream and their respective social channels.

All Gfinity services are underpinned by the Company's proprietary technology platform delivering a level playing field for all competitors and supporting scalable multi-format leagues, ladders and knockout competitions.

About MapGenie

MapGenie.io is a website that creates interactive video game maps, providing video game players with enhanced user experiences through tracking in-game play progress and enabling access to game features. Owned and operated by Magic Lamp Technologies Limited, MapGenie provides interactive game maps for leading video games including Far Cry, Grand Theft Auto and Assassin's Creed.

Other matters 

Rule 26.1

In accordance with Rule 26.1 of the Code, a copy of this announcement will be available on the investor section of the Company's website at www.Gfinityplc.com The content of the website referred to in this announcement is not incorporated into and does not form part of this announcement.

Disclosure requirements of the Code

Under Rule 8.3(a) of the Code, any person who is interested in 1% or more of any class of relevant securities of an offeree company or of any securities exchange offeror (being any offeror other than an offeror in respect of which it has been announced that its offer is, or is likely to be, solely in cash) must make an Opening Position Disclosure following the commencement of the offer period and, if later, following the announcement in which any securities exchange offeror is first identified. An Opening Position Disclosure must contain details of the person's interests and short positions in, and rights to subscribe for, any relevant securities of each of (i) the offeree company and (ii) any securities exchange offeror(s). An Opening Position Disclosure by a person to whom Rule 8.3(a) applies must be made by no later than 3.30 pm (London time) on the 10th business day following the commencement of the offer period and, if appropriate, by no later than 3.30 pm (London time) on the 10th business day following the announcement in which any securities exchange offeror is first identified. Relevant persons who deal in the relevant securities of the offeree company or of a securities exchange offeror prior to the deadline for making an Opening Position Disclosure must instead make a Dealing Disclosure.

Under Rule 8.3(b) of the Code, any person who is, or becomes, interested in 1% or more of any class of relevant securities of the offeree company or of any securities exchange offeror must make a Dealing Disclosure if the person deals in any relevant securities of the offeree company or of any securities exchange offeror. A Dealing Disclosure must contain details of the dealing concerned and of the person's interests and short positions in, and rights to subscribe for, any relevant securities of each of (i) the offeree company and (ii) any securities exchange offeror(s), save to the extent that these details have previously been disclosed under Rule 8. A Dealing Disclosure by a person to whom Rule 8.3(b) applies must be made by no later than 3.30 pm (London time) on the business day following the date of the relevant dealing.

If two or more persons act together pursuant to an agreement or understanding, whether formal or informal, to acquire or control an interest in relevant securities of an offeree company or a securities exchange offeror, they will be deemed to be a single person for the purpose of Rule 8.3.

Opening Position Disclosures must also be made by the offeree company and by any offeror and Dealing Disclosures must also be made by the offeree company, by any offeror and by any persons acting in concert with any of them (see Rules 8.1, 8.2 and 8.4).

Details of the offeree and offeror companies in respect of whose relevant securities Opening Position Disclosures and Dealing Disclosures must be made can be found in the Disclosure Table on the Takeover Panel's website at www.thetakeoverpanel.org.uk, including details of the number of relevant securities in issue, when the offer period commenced and when any offeror was first identified. You should contact the Panel's Market Surveillance Unit on +44 (0)20 7638 0129 if you are in any doubt as to whether you are required to make an Opening Position Disclosure or a Dealing Disclosure.