Ekf Diagnostics Regulatory News (EKF)

24 Oct 2006 07:00

Embargoed: 0700hrs 24 October 2006 INTERNATIONAL BRAND LICENSING PLC INTERNATIONAL BRAND LICENSING PLC ANNOUNCES NEW AGREEMENT WITH ASDA International Brand Licensing Plc ("IBL") announces that it has entered a newthree year licensing agreement with ASDA for its Admiral sports brand.Exclusive for the supermarket sector, the new agreement commences from 1stJanuary 2007 following expiry of the current agreement, and is for the sportsequipment, luggage, accessories, and children's footwear categories.Tony Hutchinson, IBL's Chief Executive, comments: "We are delighted to havesigned a new agreement with ASDA extending for a further three years thesuccessful partnership we have enjoyed since 2003. In that time ASDA hasclearly proven with Admiral that there is a place for mainstream sports brandsin their sector.Supported by the tremendous visibility generated by Admiral's sponsorship ofthe England cricket team the Admiral footwear and equipment developed by ASDAhas been a resounding success. We look forward with much enthusiasm to workingwith ASDA through the next phase of our association.""George and Admiral have been a winning combination over the past three years.As one of Britain's best known and loved brands we are pleased that we will beable to exclusively build on the fantastic Admiral range we offer to ourcustomers", added Mark Daynes, trading and sourcing director for George.Admiral is the official kit supplier to the England & Wales and West IndiesCricket Boards, as well as Leeds United Football Club.For further information contact:International Brand Licensing PlcTony Hutchinson: 0041 79 468 9450Adam Reynolds: 020 7245 1100ENDINTERNATIONAL BRAND LICENSING PLC