Distil Regulatory News (DIS)

DISTIL PLC

RedLeg Launches Limited Edition Bottle

Distil plc (AIM:DIS), owner of premium drinks brands RedLeg Spiced Rum, Blackwoods Gin and Vodka, TRØVE Botanical Vodka and Blavod Black Vodka, is pleased to announce the release of a striking Limited Edition RedLeg Spiced Rum bottling.

Presented in a matt red sprayed bottle, custom-matched to the brand's livery, the iconic crab logo is finished in an eye-catching gold foil and surrounded by flavour descriptions and recipe suggestions for consumers to enjoy at home.

The limited edition has been released to celebrate the brand's 10th birthday this year and will be available in major grocery, as well as direct through the RedLeg website from mid-October.

Commenting on the launch, Sarah Kingsbury, Marketing Director, said: "We launched RedLeg in 2013 to spice-up the previously one-dimensional rum category at a time when we identified growing consumer demand. The brand has experienced great success over the years, repeatedly growing ahead of the category, sales of which recently surpassed £1bn in the UK in 2022.

We wanted to celebrate the milestone with something that was special but accessible to all of the fans which have supported the brand over the years. The limited edition pack is bold yet premium, and will give us great stand-out on shelf.

RedLeg remains a key brand for our business and we are focussed on continuing to grow and expand the reach of the brand in the UK and globally with robust, cross-channel marketing support."

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