Crawshaw Group Regulatory News (CRAW)

21 Dec 2005 12:20

Felix Group PLC21 December 2005 21 December 2005 Felix Group plc ("the Group") Update on development of new multifunction ATM On 14 September 2005, the Group announced that it was developing a new cashdispensing machine - incorporating its revolutionary new sales promotionmechanic called Everyone's A Winner ("EAW") and indicated that it was intendingto commence the roll out of prototype machines in time for this Christmas. The prototypes have now been built and as part of the proof of concept pilotdisclosed in September the first machines have been installed in certain PunchTaverns pubs and PowerHouse retail stores this week. The new live broadband machines will enable customers to withdraw cash and playthe EAW game. When customers only withdraw cash, they will receive a rewardequivalent to at least twice the fee for using the cash withdrawal service. The Group announced its intention to roll out 10,000 of the new machines acrossthe UK and this will start in earnest in the second quarter of next year. Discussions in connection with the banking service provisions continue and theGroup will report further on this as soon as possible. ENDS Enquiries: For Felix Group plc - Mike Wallwork (0) 01565 831100 (M) 077956 13844 (email) mike@felixcorp.com PR for Felix Group plc - Holborn PR, David Bick (0) 020 7929 5599 (M) 07831381201 (email) info@holbornpr.co.uk Notes to Editors: Felix Group plc (Reuters FLX.L; Bloomberg FLX LN)www.felixgroupplc.com Felix Group's ordinary shares were admitted to trading on AIM on 8 March 2004.Felix Group has developed a new form of sales promotion through a directconsumer interactive medium called Everyone's A Winner. Everyone's A Winner is asales promotion channel for the retail and leisure industry with data collectioncapacity. Everyone's A Winner is presented as a "game" where the participant is asked tostop a clock in a given time frame to obtain a prize, failing which the prizewill be selected for them. By utilising retailers' advertising and salespromotion budgets, Everyone's A Winner enables participants to be allocated anon-cash prize guaranteed to have a retail value of at least twice the cost ofparticipating. This information is provided by RNS The company news service from the London Stock Exchange