Crawshaw Group Regulatory News (CRAW)

14 Sep 2005 16:02

Felix Group PLC14 September 2005 Felix Group plc Felix to develop a new multifunction ATM 14 September 2005 Felix Group plc ("Felix"), the company behind Everyone's A Winner ("EAW"), therevolutionary new sales promotion mechanic, today announces plans to develop anew prototype cash dispensing machine with EAW as an integral feature. To assist in achieving this, Felix has today entered into a non-bindingMemorandum of Understanding ("MoU") with Alliance & Leicester Commercial Bankplc ("ALCB"), under which ALCB will provide the associated banking services.The first step is for Felix, with input from ALCB, to design, build and test toproof of concept the prototype machine ("EAW-ATM"). On successful conclusion of the proof of concept test, Felix intends to becomean Independent ATM Deployer (IAD) with ALCB providing all the banking services,including cash provision and reconciliation services to support the three yearprogramme with an initial roll-out target of 10,000 machines. Followingsuccessful proof of concept, Felix intends rolling out machines in time forChristmas 2005. Felix will develop the new live broadband EAW-ATM machines and supply all theprizes and data management system for the EAW proposition element. Each cashwithdrawal will result in customers receiving a prize, such as a retail voucher,to a value of least £3. Commenting on the MoU, Executive Vice Chairman of Felix, Andy Egan, said: "Today's announcement follows on from discussions we have held with ALCB over thepast few weeks. I am delighted with the progress we have made and am veryexcited at the prospect of launching such a pioneering retail consumerproposition". ENDS Enquiries: For Felix Group plc - Mike Wallwork (0) 01565 831100 (M) 077956 13844 (email) mike@felixcorp.com PR for Felix Group plc - Holborn PR, David Bick (0) 020 7929 5599 (email)info@holbornpr.co.uk Notes to Editors: Felix Group plc (Reuters FLX.L; Bloomberg FLX LN)www.felixgroupplc.com Felix Group's ordinary shares were admitted to trading on AIM on 8 March 2004.Felix Group has developed a new form of sales promotion through a directconsumer interactive medium called Everyone's A Winner. Everyone's A Winner is asales promotion channel for the retail and leisure industry with data collectioncapacity. Everyone's A Winner is presented as a "game" where the participant is asked tostop a clock in a given time frame to obtain a prize, failing which the prizewill be selected for them. By utilising retailers' advertising and salespromotion budgets, Everyone's A Winner enables participants to be allocated anon-cash prize guaranteed to have a retail value of at least twice the cost ofparticipating. This information is provided by RNS The company news service from the London Stock Exchange