Crawshaw Group Regulatory News (CRAW)

15 Apr 2005 09:49

Felix Group PLC15 April 2005 15 April 2005 Felix Agrees Machine roll-out plans with Island Automatics Felix Group plc ("Felix"), the company behind Everyone's A Winner (EAW), therevolutionary new sales promotion mechanic has reached agreement with IslandAutomatics Limited an amusement and vending machine company that is solely ownedby the Heron and Brearley Group plc, to roll-out its EAW terminals on the Isleof Man. This agreement is an Isle of Man exclusive arrangement with Island AutomaticsLimited. Installations of the new terminals will begin in May with the initialquantity working to a defined success criteria following which, a second phaseinstallation process will begin. The agreement includes a minimum 30 terminalroll-out within agreed venues across the Island. Andy Egan, Executive Vice-Chairman of Felix Group plc said: "This agreementcontinues the momentum we have built since the ATEI tradeshow in January andfollows agreements put in place with Punch Taverns Limited, Luminar LeisureLimited, Herald Inns and Bars and our first retail sector promotion currentlybeing undertaken in partnership with Vivid Promotions Limited at the TraffordCentre, Manchester. Island Automatics are the Isle of Man's largest provider ofvending and amusement machines and we are delighted to have reached agreementwith them. Over the coming weeks will be supplementing our existing 12,000+high street retail venues with bespoke Isle of Man outlets to complement theprizebank and to further tailor this to their consumers. The initial responsesfrom these companies have been extremely positive. We continue to discuss our proposition, across a broad range of mediums; vendingterminals as well as web based and PRS services with a wide range of leisure,retail and print and broadcast media. This is an exciting time in thedevelopment of our business and we will continue to make further announcementsas these discussions progress." Commenting Neil Whybrew Managing Director - Island Automatics said: "Felix hasdeveloped something very different and unique. The revenue such an innovationwill bring excites us, as does the data capture capabilities these terminalshave. This data will give our venues and us a much greater degree of consumerintelligence than ever before and will further enhance our own marketingstrategy. We look forward to a mutually rewarding partnership with Felix." ENDS Contact Details For Felix Group plc - Mike Wallwork (O) 01565 831100 (M) 077956 13844 (E) mike@felixcorp.com PR for Felix Group plc - Holborn PR, John Bick (O) 020 7929 5599 (E) info@holbornpr.co.uk For Island Automatics - Neil Whybrew, Ray Wells 01624 620544 (E) n.whybrew@islandautomatics.com Notes to Editors Felix Group plc (Reuters FLX.L Bloomberg FLX LN)www.felixgroupplc.com Felix Group's ordinary shares were admitted to trading on AIM on 8 March 2004.Felix Group has developed a new form of sales promotion through a directconsumer interactive medium called Everyone's A Winner. Everyone's A Winner is asales promotion channel for the retail and leisure industry with data collectioncapacity. Everyone's A Winner is presented as a "game" where the participant is asked tostop a clock in a given time frame to obtain a prize, failing which the prizewill be selected for them. By utilising retailers' advertising and salespromotion budgets, Everyone's A Winner enables participants to be allocated anon-cash prize guaranteed to have a retail value of at least twice the cost ofparticipating.Punch Taverns plc Island Automatics www.islandautomatics.co.uk Island Automatics Limited Brewery Distribution Centre Kewaigue Douglas Isle of Man IM2 1QG Tel 01624 620544 Fax 01624 625759 This information is provided by RNS The company news service from the London Stock Exchange