Chill Brands Regulatory News (CHLL)

9 November 2023

Chill Brands Group plc

("Chill Brands" or the "Company")

Products to Launch on Leading UK Wholesale Website

Chill Brands Group, the consumer packaged-goods distribution company, is pleased to announce that its Chill ZERO nicotine-free vapour products will launch on Vape Local (https://vapelocal.co.uk/)) this month.

Vape Local is one of the UK's leading wholesale websites for vaping products, serving a rapidly growing network of over 4,000 retail store accounts. In joining the site, Chill ZERO nicotine-free products will gain exposure to thousands of potential stockists spread across the entirety of the country.

The launch forms part of a broader activation programme with the operators of the website, Phoenix 2 Retail, who are working with Chill Brands and their partners at The Vaping Group to develop an expansive retail distribution network for the Company's products.

Callum Sommerton, Chief Executive Officer of Chill Brands, said: "We are extremely happy to be joining the vapelocal.co.uk site and look forward to seeing our Chill ZERO products reach a new network of retail buyers.

This is yet another part of our wider strategy to expand the Company's distribution network and illustrates the confidence placed in our brand by distributors and retailers. Having first launched these products to the UK market during August, we are now growing at pace. I look forward to providing further updates as we work with our partners to deliver Chill ZERO products into the widest possible sales network both on and offline."

-ENDS-

About Vape Local

Vape Local (vapelocal.co.uk) is an industry leading supplier of vape products and fixtures with thousands of UK retail clients including supermarkets, wholesalers, convenience outlets and forecourt operators. The business is operated by Phoenix 2 Retail, a dominant name in the UK vapour industry and the company behind the Serve Legal compliance programme and Vape Local recycling scheme that have been widely recognised in the media.

About Chill ZERO

Chill Zero vapour products are flavoured, disposable personal diffusers. They offer a similar experience to traditional vaping products but without the addictive effects of tobacco or nicotine. They appeal to a wide range of consumers including those who wish to reduce their nicotine intake, as well as those who enjoy the flavour and sensations of using vapour products.

Chill Zero vapour products are available in a range of sizes and flavours including 1,500 and 3,000 puff variants that last longer than many of the conventional products marketed by competitors.

About Chill Brands Group

Chill Brands Group plc (LSE: CHLL, OTCQB: CHBRF) is concerned with the development, marketing and distribution of wellness and recreational products containing natural, functional ingredients. The Company's proprietary product range is distributed by some of the most recognisable convenience retail outlets in the US and includes nicotine-free disposable vapour products that cater to the rapidly growing market for tobacco alternatives. Chill Brands also operates the chill.com e-commerce website, on which it is building a marketplace of products from third-party brands.

Publication on website

A copy of this announcement is also available on the Group's website at http://www.chillbrandsgroup.com

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