Character Regulatory News (CCT)

10 Oct 2007 15:13

Character Group PLC10 October 2007 Issued on behalf of The Character Group plc, by Citigate Dewe Rogerson, BirminghamDate: Wednesday, 10 October 2007 IMMEDIATE RELEASE The Character Group plc ("Group" or "Character Group" or the "Company") Dream Toys 2007 List Has More Than A Touch of Character Character Options, the trading subsidiary of Character Group, has an all-timebest three toys featured on the Toy Retailers Association (TRA) annual 'DreamToys' list, announced today. The list is the only official prediction of Christmas 2007 best-sellers. In the'Dream Dozen', Character has the following toys tipped for overall success: • Doctor Who Dalek Sec Hybrid Voice Changer Mask • Flytech Dragonfly • GR8 Art Bindeez Super Deluxe Studio Centre TRA has revealed six other categories, each listing 12 different products, fiveof which feature Character Options toys and games: • Boys: Dr Who Dalek Sec Hybrid Voice Changer Mask Dr Who Figures Assortment Stretch Power Ranger • Pre-school: Peppa Pig Campervan Playset • Games: Splashy the Whale Game • Hip 'n Kool: Flytech Dragonfly • Creative: Gr8 Art Bindeez Super Deluxe Studio GR8 Scrapheap Welder Richard King, Chairman, The Character Group said: "We are extremely pleased to have accomplished our best ever performance on theDream Toys list, improving on last year's achievement when the Dr Who CybermanMask appeared on the list. "This recognition gives us confidence that the increase in market share that wehave enjoyed since the start of the year is likely to be maintained through theimportant Christmas period." See www.toyretailersassociation.co.uk for further details on Dream Toys 2007. Enquiries:Richard King, Chairman Fiona Tooley, Director Richard ThompsonKiran Shah, Group Finance Keith Gabriel, Senior Account Manager Philip DaviesDirector and Joint Managing DirectorThe Character Group plc Citigate Dewe Rogerson Charles Stanley SecuritiesTel: +44 (0) 20 8949 5898 Tel: +44 (0) 121 455 8370 Nominated AdviserMobile: +44 (0) 7836 250150 (RK) Mobile: +44 (0) 7785 703523 (FMT) Tel: +44 (0) 20 7149 6000 Notes to Editors:AIM listed, The Character Group Plc (Ticker: CCT.L) designs, develops, marketsand distributes toys and games, principally to the UK market although it has anincreasing exposure to the international market. The Group operates mainly in the United Kingdom and China, and has offices inLondon, Oldham, Hong Kong and Shenzhen, China. It employs around 225 peopleworldwide. Revenues are generated from a mix of product ranges with over 70% designed anddeveloped in-house either under the Group's own brand or under licences with thebalance being derived from third-party distribution. Products are now sold inover 30 countries. Notable product lines within the Character portfolio are Doctor Who, Scooby Doo,Disney Princess, Peppa Pig, Barney, Gr8 Gear, Wow Wee Robotics (includingRobosapien). For a more comprehensive view of the product portfolio, visitwww.character-online.com. This information is provided by RNS The company news service from the London Stock Exchange