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3 Feb 2026 18:18
Tuesday, 3 February 2026
The Character Group plc
("Character," the "Company" or the "Group")
Directors' share dealings
Notification and public disclosure of transactions by persons discharging managerial responsibilities
Character Group (AIM: CCT) the designer, developer and international distributor of branded toys, games and giftware, announces that:
- Mr Jon Diver, Joint Managing Director and a Person Discharging Managerial Responsibilities (a "PDMR"), today notified the Company that he has today sold 8,000 Ordinary Shares at a price of 240.1p per share and, through his personal Individual Savings Account (an "ISA"), has purchased 8,000 Ordinary Shares at a price of 249.9p per share. Following these transactions, Mr Diver's interest in Ordinary Shares remains unchanged at 984,089 Ordinary Shares, which represents approximately 5.58% of the Company's issued voting Ordinary Share capital.
- Mr Kiran Shah, Joint Managing Director and a PDMR, today notified the Company that he has today sold 17,119 Ordinary Shares at a price of 239p per share and, through his personal pension plan, has purchased 17,119 Ordinary Shares at a price of 239p per share. Following these transactions, Mr Shah's interest in Ordinary Shares remains unchanged at 1,928,766 Ordinary Shares, which represents approximately 10.93% of the Company's issued voting Ordinary Share capital.
The information set out below is provided in accordance with the requirements of Article 19(3) of the Market Abuse Regulation (EU) No 596/2014 (as it forms part of domestic law by virtue of the European Union (Withdrawal) Act 2018).
1. | Details of the person discharging managerial responsibilities / person closely associated | ||||||||||
a. | Name | Jon Diver | |||||||||
2. | Reason for the notification | ||||||||||
a. | Position/status | Joint Group Managing Director | |||||||||
b. | Initial notification/Amendment | Initial notification | |||||||||
3. | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | ||||||||||
a. | Name | The Character Group plc | |||||||||
b. | LEI | 213800HY6EB8T8VWWE73 | |||||||||
4. | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||||||||||
a. | Description of the Financial instrument, type of instrument Identification code |
Ordinary shares of 5 pence GB0008976119 | |||||||||
b. | Nature of the transaction | Purchase of shares | |||||||||
c. | Price(s) and volume(s) |
| |||||||||
d. | Aggregated information · Aggregated volume · Price |
Not applicable. | |||||||||
e. | Date of the transaction | 3 February 2026 | |||||||||
f. | Place of the transaction | London Stock Exchange, AIM | |||||||||
1. | Details of the person discharging managerial responsibilities / person closely associated | ||||||||||
a. | Name | Kiran Shah | |||||||||
2. | Reason for the notification | ||||||||||
a. | Position/status | Joint Group Managing Director | |||||||||
b. | Initial notification/Amendment | Initial notification | |||||||||
3. | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | ||||||||||
a. | Name | The Character Group plc | |||||||||
b. | LEI | 213800HY6EB8T8VWWE73 | |||||||||
4. | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||||||||||
a. | Description of the Financial instrument, type of instrument Identification code |
Ordinary shares of 5 pence GB0008976119 | |||||||||
b. | Nature of the transaction | Sale and purchase | |||||||||
c. | Price(s) and volume(s) |
| |||||||||
d. | Aggregated information · Aggregated volume · Price |
Not applicable. | |||||||||
e. | Date of the transaction | 3 February 2026 | |||||||||
f. | Place of the transaction | London Stock Exchange, AIM | |||||||||
Enquiries to: The Character Group plc Jon Diver, Joint Managing Director Kiran Shah, Joint Managing Director Hamun Shah, Group Finance Director Office: +44 (0) 208 329 3377 | ||
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Panmure Liberum (Nominated Adviser and Joint Broker) Atholl Tweedie, Investment Banking Rupert Dearden, Corporate Broking Tel: +44 (0) 20 7886 2500 | ||
Allenby Capital Limited (Joint Broker) Nick Athanas, Corporate Finance Amrit Nahal / Tony Quirke, Sales & Corporate Broking Tel: +44 (0) 20 3328 5656 | ||
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TooleyStreet Communications Limited (Investor and media relations) Fiona Tooley Tel: +44 (0) 7785 703523 Email: fiona@tooleystreet.com
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