CBX.L Regulatory News (CBX)

The information contained within this announcement is deemed by the Company to constitute inside information stipulated under the Market Abuse Regulation (EU) No. 596/2014, as retained as part of the law of England and Wales. Upon the publication of this announcement via the Regulatory Information Service, this inside information is now considered to be in the public domain.

12 May 2022

Cellular Goods PLC

('Cellular Goods' or 'the Company')

Board changes

Cellular Goods (LSE: CBX) a UK-based wellness company providing premium consumer products formulated with lab-produced cannabinoids, announces the following changes to its board of directors, which are effective immediately.

Darcy Taylor, a non-executive director ("NED") of the Company, will assume the role of non-executive chairman. He succeeds Peter Wall, who is stepping down as chairman of the Company in order to devote more time to his existing executive roles and increased commitments but will remain a NED of the Company.

Gill Whitty-Collins has been appointed a NED and succeeds David Gardner, who is leaving the Board due to time commitments at his other business interests. Ms Whitty-Collins is a world-class leader in business, brand-building, equality and diversity with more than 25 years' senior leadership experience at Procter & Gamble ("P&G"), where she led global brands such as Olay, Always and Pantene, latterly as Senior Vice President for the Beauty Care business for Europe, India, Middle East & Africa. She is also the author of 'WHY MEN WIN AT WORK…and how we can make inequality history' with extensive experience and knowledge of the gender inequality issue and how to address it.

Misha Sher has been appointed a NED in succession to Ross Connolly. Mr Sher is a senior marketing executive with over two decades of experience working with leading brands, rights holders and talent. Mr Sher spearheaded the growth of an award-winning sports, entertainment and culture business unit at MediaCom, one of the world's largest media and communications agencies. He has worked with some of the world's largest brands including eBay, Uber, Coca-Cola, P&G, American Airlines, Apple and Toyota on investment in leading cultural properties. He currently serves as NED at the European Sponsorship Association.

Darcy Taylor, non-executive chairman, commented: "I'm delighted to accept the baton from Peter as Cellular Goods embarks on the next phase of its development. On behalf of the Board, I would like to thank David and Ross for their contributions and wish them all the best in their future endeavours.

"I would also like to welcome Gill and Misha. They have an impressive track record, and their counsel will enhance the Board's strategic oversight of the Company. The Board looks forward to working closely with the senior executive team under our chief executive, Anna Chokina, to drive the Company's growth and deliver long term value for shareholders."

There is no further information to disclose in relation to the above appointments in accordance with LR9.6.13.

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About Cellular Goods PLC:

Cellular Goods is a UK-based wellness company that provides premium products based on lab-made cannabinoids. It was established in August 2018 to develop efficacy-led and research-backed cannabinoid-powered wellness products. The initial focus is on three product verticals: Function Better, Feel Better and Look Better. These three verticals encompass Cellular's premium CBG skincare and CBD ingestible and topical athletic recovery products, with the first products launched in December 2021 initially through the Company's website. The Company's shares are listed on the main market of the London Stock Exchange. www.cellular-goods.com