Brown Group Regulatory News (BWNG)

For immediate release 26 February 2010

N BROWN GROUP PLC

(the "Company")

Notification of interests of Directors and Persons Discharging Managerial Responsibility ("PDMR")

On 25 February 2010 the Directors below exchanged their awards of nil cost options over Ordinary Shares in N Brown Group PLC set out in the tables below for an equivalent number of Forfeitable Shares under the Company's Long Term Incentive Share Plan ("LTIP") and the Company's Deferred Annual Bonus Scheme ("DABS"). These shares will be held by the N Brown Group Employee Trustees on behalf of the Directors.

LTIP

DABS

In addition, on 25 February 2010 and subsequent to the grant made under the rules of the Value Creation Plan ("VCP") on 26 February 2009, the Directors below exchanged their awards of Ordinary Shares in the Company set out in the table below for an equivalent number of contingent share awards under the Company's VCP.

VCP

The contingent share awards granted under the VCP will vest as to one-third on 26 February 2012, 26 February 2013 and 26 February 2014 (being the third, fourth and fifth anniversaries of the grant date), to the extent that certain demanding corporate performance targets set by the Remuneration Committee of the Company and based on absolute total shareholder return (measured to the end of February 2012) and cumulative earnings per share (measured over a four-year performance period that commenced on 1 March 2008) have been satisfied.

In each case, the forfeitable share awards and contingent share awards will not be aggregated with existing shareholdings of the above-mentioned Directors unless and until the awards vests.

The notification of these awards is intended to satisfy the Company's obligations under Disclosure and Transparency Rule 3.1.4(1).

P.F. Harland

Company Secretary

N Brown Group plc.