BSD.L Regulatory News (BSD)

13 May 2005 07:38

Emblaze Ltd13 May 2005 ERICSSON SELECTS ADAMIND's SOFTWARE FOR VIDEO CONTENT ADAPTATION AND DIGITAL RIGHTS MANAGEMENT Deployment of video content adaptation and digital rights management software is in addition to Adamind's media adaptation of MMS software currently being provided as part of Ericsson's MMC to its Global Operator Customer Base Emblaze Ltd (LSE: BLZ) announces that its Group company, Adamind (LSE: ADA), aleading provider of software products for rich media adaptation and value-addedservices technologies for MMS and Mobile Content Services, confirms thatEricsson, the world's leading mobile infrastructure supplier, has integratedAdamind's video content adaptation software as part of their MultimediaMessaging Center (MMC), enabling operators to offer video messaging to theirgrowing subscriber base. Furthermore, Ericsson will use Adamind MediaSpireTM's integrated support fordigital rights management (DRM) to provide a solution for distributing premiumapplication content through the Ericsson MMC. The integration of these newsoftware products is in addition to Adamind's images and audio media adaptationsoftware currently being deployed by Ericsson in over 50 operators' MMS centersglobally, including top-tier operators in Europe, North America and Asia. Ericsson's MMC solution includes all the components and solutions that anoperator needs to offer subscribers a rich multimedia messaging experience.Ericsson selected Adamind's suite of software for its superior video, image andaudio transcoding technology as well as whole message adaptation capabilities.Adamind's suite of software increases MMS interoperability, scalability andreliability, and reduces the number of missed messages within the operators'network. Adamind's sophisticated device-profiling features are already available for over100 devices, storing hundreds of multimedia-related attributes, characterizingany messaging device and enabling adjustment of any media- rich content to fitany end user device, boosting the reach of the messaging services to a maximumnumber of users. In addition, Adamind MediaSpireTM is the first software productto be fully compliant with the OMA-STI 1.0 standard. Shailendra Jain, Chief Executive Officer of Adamind said: "We are delighted thatEricsson has chosen to deepen our partnership by selecting additional mediacontent adaptation suite of software from us. "Adamind's software enables operators to meet their growing needs for increasedARPU in the short term, as well as scalability and interoperability in thelonger term. We look forward to working with Ericsson to enable operators todeliver rich media communications across any network and any device." Eli Reifman, Chief Executive Officer of Emblaze, said: "The expansion ofAdamind's alliance with Ericsson is another example of how Emblaze groupcompanies are leveraging their market-leading position to deliver value forshareholders." Enquiries: Emblaze LtdDoron Cohen, Hagit Gal +972-9769-9831/339 Corfin CommunicationsHarry Chathli, Neil Thapar +44 20 7929 8989 Notes to EditorAbout The Emblaze Group (Emblaze LTD) Emblaze Ltd. is a group of companies sharing a common mission to provide telecomoperators with technologies, products and solutions for next generationservices: Emblaze Mobile, a new breed in handsets design and manufacturing;Adamind, a global leader in content adaptation (transcoding) for wirelessoperators; Visual Defence (LSE: VDI, a provider of wireless and IP videosolutions for military and homeland security markets; Emblaze Systems, leadingprovider of customized, media centric, end-to-end solutions for mobile media andOrca Interactive (LSE: ORCA), provider of Interactive Television IPTV middlewarefor Video On Demand (VOD) and broadcast services, aimed at Telecom, cable andxDSL operators. Emblaze Group is traded on the London Stock Exchange (LSE: BLZ) since 1996 andhas offices in the United States, Canada, United Kingdom, China, Korea andIsrael. www.emblaze.com About Adamind Adamind (LSE: ADA) is a leading provider of rich media content adaptation andenhancement software for MMS, content services and value added servicesmarkets. Adamind's MediaSpireTM enables delivery of images, text, ringtones,audio and video to and between a variety of mobile devices, domains andnetworks, driving traffic growth and creating the ultimate rich media consumerexperience. With headquarters in the US, an R&D Center in Israel, a global salesforce and strategic channel partnerships with some of the top MMSC vendors andtop-tier system integrators - all major Blue Chip companies such as Ericsson,Motorola, Openwave and LogicaCMG - Adamind is positioned to deliver superiorquality products, services and support to its 80+ tier-1 and tier-2 operatorcustomer deployments across the globe. www.adamind.com This information is provided by RNS The company news service from the London Stock Exchange