BRSD.L Regulatory News (BRSD)

RNS Reach

18 March 2021

BrandShield Systems plc ("BrandShield" or the "Company")

Cutting edge Image Recognition and OCR technologies implemented for Social Media Impersonation Detection

BrandShield Systems plc (AIM: BRSD), a leading provider of cybersecurity solutions from brand protection to online threat hunting, announces that it has launched cutting edge Image Recognition and OCR technologies for the detection of impersonation, phishing fraud and counterfeits on Social Media platforms.

This announcement follows the launch of Image Recognition and OCR in January 2021 for the detection of abuse across e-Commerce marketplaces, and reinforces the Company's commitment to the continued development of its brand protection and online threat hunting technology.

BrandShield has been developing image recognition and optical character recognition ("OCR") to add to its arsenal of already market-leading technologies to further enhance the Company's ability to identify and neutralise actual and potential threats to some of the leading global companies in the world. 

BrandShield's image recognition technology detects images similar to, or identical to, other images, such as those of fake users on social media, images used by cybercriminals on phishing or fraud posts and images copyrighted by the Company's customers. The technology is able to link these images to global networks of fraudulent activity across all the leading social media platforms.

Once a suspected phishing or impersonation is identified the technology will link it to other fraudulent uses, and then process their collective takedowns at the click of a button. 

BrandShield enhanced technology is a game changer in the detection of potential fraud networks performing scams across social media platforms and increases the Company's capabilities in the fight against the growing threat of phishing and fraud originated from these platforms.

BrandShield's OCR capability for brand protection on social media platforms allows text to be interrogated that lies within images on fraudulent social media posts or pages. This adds a further layer of abuse identification for use against those fraudsters that attempt to hide brand names and product descriptions within an image of posts or profile photos rather than in separate, purely textual fields. 

Yoav Keren, CEO of BrandShield, said, "Social Phishing is a fast growing online threat. Cyber criminals are using the perceived credibility and safety of social media platforms to impersonate organizations, their executives or their affiliates and to scam users through different types of phishing, fraud and counterfeit activities. Adding image recognition and OCR to our existing online brand protection technology enhances our capability to detect these fraudsters, and take them down."

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About BrandShield

BrandShield is a provider of cybersecurity solutions from brand protection to online threat hunting. BrandShield detects online threats and takes them down. The Company's client base is a growing list of organisations including Fortune 500 and FTSE100 companies. By utilising AI and big-data analysis, BrandShield monitors, detects, and removes online threats facing companies. These threats include social phishing, executive impersonation, fraud, brand abuse, and counterfeits. For more information, visit www.brandshield.com

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