BRSD.L Regulatory News (BRSD)

Reach

19 January 2021

BrandShield Systems plc ("BrandShield" or the "Company")

Cutting edge Image Recognition and OCR technologies launched

BrandShield Systems plc (AIM: BRSD), a leading provider of cybersecurity solutions from brand protection to online threat hunting, announces that it has launched further ground breaking technologies as part of its subscription solution. These technologies are being deployed in support of our existing and new clients. 

BrandShield has been developing image recognition and optical character recognition ("OCR") to its arsenal of already market-leading technologies to further enhance the Company's ability to identify and neutralise actual and potential threats to some of the leading global companies in the world. These technologies are now being deployed.

BrandShield's image recognition technology detects images similar to or identical to those copyrighted by the Company's customers. The technology is able to link these images to global networks of fraudulent activity across hundreds of e-commerce marketplaces. Once a single infringement is identified the technology will link it to other fraudulent uses on the web, and then process their collective takedowns at the click of a button. Traditionally, image infringement identification involves the manual review of thousands of individual listings across platforms. BrandShield's enhanced technology reduces this process exponentially. 

Fraudsters and counterfeiters behind networks of illegal activity seek to hide their links through the use of multiple seller accounts, differentiated store names and international ISPs and domain hosting providers. However, the ability to target these networks through image recognition is a significant and game-changing development. 

BrandShield's new OCR capability allows text to be interrogated that lies within images on fraudulent listings on e-commerce marketplaces. This adds a further layer of abuse identification for use against those fraudsters that attempt to hide brand names and product descriptions within an image of sale items rather than in separate, purely textual fields. 

Yoav Keren, CEO of BrandShield said, "BrandShield is proud to continue pushing the technological boundaries in the fight against fraudulent activity that harms both our clients and the online consumer. We are constantly developing our capabilities in monitoring, detecting and taking down online threats such as fraud, counterfeits, executive impersonation and phishing in order to stay a step ahead of the criminals and protect our clients' digital assets, brands, reputation, employees and customers. It is this technology advantage that has helped us retain significant global clients and we look forward to deploying our capabilities with many more in the future."

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About BrandShield

BrandShield is a provider of cybersecurity solutions from brand protection to online threat hunting. BrandShield detects online threats and takes them down. The Company's client base is a growing list of organisations including Fortune 500 and FTSE100 companies. By utilising AI and big-data analysis, BrandShield monitors, detects, and removes online threats facing companies. These threats include social phishing, executive impersonation, fraud, brand abuse, and counterfeits. For more information, visit www.brandshield.com

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