Burberry Regulatory News (BRBY)

Directors/PDMRs

Number of Shares

Christopher Bailey

207,687

Marco Gobbetti

207,687

Julie Brown

121,998

Marco Gentile

60,219

Gianluca Flore

26,723

Pascal Perrier

104,715

Directors/PDMRs

Number of Shares under the SIP

Number of Shares under the IFSP

Julie Brown

30

Marco Gentile

30

Pascal Perrier

30

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Christopher Bailey

2

Reason for the notification

a)

Position/status

President and Chief Creative Officer

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Burberry Group plc

b)

LEI

N/A

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 0.05 pence each

GB0031743007

b)

Nature of the transaction

Grant of nil-cost options under the Burberry Group plc Executive Share Plan 2014

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

e)

Date of the transaction

2017-07-31

f)

Place of the transaction

Outside a trading venue

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Marco Gobbetti

2

Reason for the notification

a)

Position/status

Chief Executive Officer

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Burberry Group plc

b)

LEI

N/A

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 0.05 pence each

GB0031743007

b)

Nature of the transaction

Grant of nil-cost options awards under the Burberry Group plc Executive Share Plan 2014

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

e)

Date of the transaction

2017-07-31

f)

Place of the transaction

Outside a trading venue

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Julie Brown

2

Reason for the notification

a)

Position/status

Chief Operating and Financial Officer

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Burberry Group plc

b)

LEI

N/A

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 0.05 pence each

GB0031743007

b)

Nature of the transaction

Grant of nil-cost options under the Burberry Group plc Executive Share Plan 2014

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

e)

Date of the transaction

2017-07-31

f)

Place of the transaction

Outside a trading venue

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Marco Gentile

2

Reason for the notification

a)

Position/status

President, EMEIA

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Burberry Group plc

b)

LEI

N/A

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 0.05 pence each

GB0031743007

b)

Nature of the transaction

Grant of nil-cost options under the Burberry Group plc Executive Share Plan 2014

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

e)

Date of the transaction

2017-07-31

f)

Place of the transaction

Outside a trading venue

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Gianluca Flore

2

Reason for the notification

a)

Position/status

President, Americas

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Burberry Group plc

b)

LEI

N/A

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 0.05 pence each

GB0031743007

b)

Nature of the transaction

Grant of conditional award over shares under the Burberry Group plc Executive Share Plan 2014

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

e)

Date of the transaction

2017-07-31

f)

Place of the transaction

Outside a trading venue

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Pascal Perrier

2

Reason for the notification

a)

Position/status

Chief Executive Officer, Asia Pacific

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Burberry Group plc

b)

LEI

N/A

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 0.05 pence each

GB0031743007

b)

Nature of the transaction

Grant of nil-cost options under the Burberry Group plc Executive Share Plan 2014

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

e)

Date of the transaction

2017-07-31

f)

Place of the transaction

Outside a trading venue

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Julie Brown

2

Reason for the notification

a)

Position/status

Chief Operating and Financial Officer

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Burberry Group plc

b)

LEI

N/A

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 0.05 pence each

GB0031743007

b)

Nature of the transaction

Grant of nil-cost options under the Burberry Group plc Share Incentive Plan 2002

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

e)

Date of the transaction

2017-07-31

f)

Place of the transaction

Outside a trading venue

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Marco Gentile

2

Reason for the notification

a)

Position/status

President, EMEIA

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Burberry Group plc

b)

LEI

N/A

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 0.05 pence each

GB0031743007

b)

Nature of the transaction

Grant of nil-cost options under the Burberry Group plc Share Incentive Plan 2002

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

e)

Date of the transaction

2017-07-31

f)

Place of the transaction

Outside a trading venue

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Pascal Perrier

2

Reason for the notification

a)

Position/status

Chief Executive Officer, Asia Pacific

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Burberry Group plc

b)

LEI

N/A

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 0.05 pence each

GB0031743007

b)

Nature of the transaction

Grant of nil-cost options under the Burberry Group plc International Free Share Plan 2003

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

e)

Date of the transaction

2017-07-31

f)

Place of the transaction

Outside a trading venue

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Pascal Perrier

2

Reason for the notification

a)

Position/status

Chief Executive Officer, Asia Pacific

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Burberry Group plc

b)

LEI

N/A

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 0.05 pence each

GB0031743007

b)

Nature of the transaction

Exercise of options granted on 12 June 2014 under the Burberry Senior Executive Restricted Share Plan 2004 and subsequent acquisition of shares

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

e)

Date of the transaction

2017-07-31, 12:31:25 (UTC +1)

f)

Place of the transaction

XLON