BPTY.L Regulatory News (BPTY)

29 Sep 2008 07:00

29 September 2008

PartyGaming Plc

("PartyGaming" or the "Company")

PartyPoker.com - The Next Generation 

PartyGaming, the world's leading listed online gaming company, has today rolled out the first phase of the next generation of PartyPoker.com, which is at the heart of the Company's refocus on its core asset - the customer. The next generation of PartyPoker.com has been redesigned around four key factors, backed up by many new and improved features that have won the seal of approval from poker players who participated in testing ahead of the first phase launch.

The next generation of PartyPoker.com enables players to find tables quicker, provides them with more ergonomic and personalised tables, allows access to more poker action through refinements to multi-tabling and offers easier accessibility to account information. PartyPoker.com's new features have been developed following independent research conducted amongst 10,000 players regarding their experiences and views about playing poker online. The research showed that players win more on PartyPoker.com tables than on other leading sites.

The launch of the next generation of PartyPoker.com is being backed by two flagship marketing promotions - The Big Deal, offering players the opportunity to win a possible $2m worth of cash prizes from today until the end of October 2008, and the King of the Table tournament, culminating in PartyPoker guaranteeing its largest ever prize pool of $2m for the final tournament on 30 November 2008.  

John O'Malia, Managing Director of PartyGaming, said:

"The first phase of the next generation of PartyPoker.com has been 10 months in the making and is a great example of operational excellence by teams of people dedicated to returning us to pole position in the market. Players who have tested the new features are delighted with the changes, and preparations for the next phase of the roll out are well advanced. And for those who do not like change, players can elect to play on the classic PartyPoker.com tables. We are also actively looking to monetise our PartyPoker.com franchise through licensing to third parties. We believe the technology supporting PartyPoker.com is now a highly attractive alternative to other software suppliers and poker networks." 

Contacts: 

Editor's Notes

Summary of the Main Changes to PartyPoker.com

For more details about the changes to PartyPoker.com see:

http://www.partypoker.com/news/new_features/ http://www.partypoker.com/news/new_features/>

For more details about The Big Deal, King of the Table and other launch promotions see:

http://www.partypoker.com/news/items/big_deal.html

http://www.partypoker.com/news/items/kingofthetable.html

About PartyGaming:

PartyGaming Plc is the world's leading listed online gaming company. Founded in 1997, the Group is a constituent of the FTSE 250 share index and the FTSE4Good Index Series, which measures the performance of companies that meet globally recognised corporate responsibility standards. PartyGaming's shares are listed on The London Stock Exchange under the ticker: PRTY. In the year to 31 December 2007, PartyGaming's Continuing operations generated revenues of $476.0m and Clean EBITDA of $111.7m. PartyGaming's principal brands are PartyPoker.com, one of the world's largest online poker rooms, EmpirePoker.com, PartyCasino.com, the world's largest online casino, PartyBingo.com, PartyGammon.com, PartyBets.com, PartyMarkets.com and Gamebookers.com. None of the Group's sites accept real money customers located in the US.

PartyGaming is regulated and licensed by the Government of Gibraltar and by the Alderney Gambling Control Commission and is certified by GamCare as a responsible gaming operator. For more information, please visit: www.partygaming.com.