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Half Yearly Report

28 Aug 2009 07:00

RNS Number : 1576Y
PartyGaming Plc
28 August 2009
Β 

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28Β AugustΒ 2009

PartyGaming Plc

Half yearΒ reportΒ for the six months to 30 JuneΒ 2009

Financial summaryΒ (unaudited)

Six months to 30 June

2009

$million

2008

$millionΒ 

Net revenue

Poker

102.6

153.9

Casino^

89.3

89.5

Sports Betting

7.7

8.9

Bingo^

1.7

2.5

Β 

Β 

TotalΒ net revenueΒ 

201.3

254.8

Clean EBITDA*

Poker

25.7

36.0Β 

Casino^

36.0

26.7Β 

Sports Betting

1.5

1.2Β 

Bingo^

0.2

(0.1)

Unallocated Corporate

(2.7)

1.1Β 

Β 

Β 

Total Clean EBITDA*Β -Β Continuing operationsΒ 

60.7

64.9

Total Clean EBITDA*Β -Β Discontinued operations#Β 

(0.7)

(4.0)

Β 

Β 

Total Clean EBITDA*

60.0Β 

60.9Β 

Β 

Profit from operating activitiesΒ -Β Continuing operationsΒ 

36.8

27.8

ProfitΒ beforeΒ taxΒ -Β Continuing operationsΒ 

38.0

30.3

Profit after taxΒ -Β Continuing operationsΒ 

35.2

26.7

(Loss)Β Profit afterΒ taxΒ 

(66.9)

22.7

Β 

Clean EPS* (cents)Β -Β Continuing operationsΒ 

9.7

10.6Β 

Basic EPS (cents)Β -Β Continuing operationsΒ 

8.7

6.6Β 

Β 

Clean EPS* (cents)

9.6Β 

9.6Β 

Basic EPS (cents)

(16.5)

5.6Β 

Β 

Β 

Continuing revenueΒ in-line with market expectations atΒ $201.3mΒ (2008:Β $254.8m)Β reflectingΒ currency movements, competitive pressuresΒ in poker and consumer slowdown
Continuing CleanΒ EBITDA*Β slightly ahead of market expectations atΒ $60.7mΒ (2008:Β $64.9m);Β totalΒ Clean EBITDAΒ down 1% toΒ $60.0mΒ (2008:Β $60.9m)
Non-Prosecution Agreement reached with the US Authorities resulting in loss after tax of $66.9m (2008: profit of $22.7m) due to full provision for $101.0m settlement (2008: nil)
Clean EPS*Β down 8% toΒ 9.7Β cents (2008:Β 10.6Β cents); total CleanΒ EPSΒ unchanged atΒ 9.6 cents; totalΒ basicΒ loss per share of 16.5Β cents (2008: EPS 5.6Β cents)
SignificantΒ progress in B2B with four new deals signed
Acquisition of CashcadeΒ after the period end

TradingΒ since 30 JuneΒ 2009Β has beenΒ in line with management's expectationsΒ 

^ During theΒ first half of 2008Β $0.5m ofΒ Casino revenue was generated from the Bingo platform. This is now reported as Bingo revenue. Associated costsΒ ofΒ $0.2m have also been reallocated.

* EBITDA/EPS beforeΒ theΒ provision forΒ costsΒ associated with the Group'sΒ Non-Prosecution AgreementΒ and beforeΒ non-cash charges relating to share-based payments (see reconciliation of Clean EBITDA to operating profit below).

Β # Operations located physically outside of theΒ USΒ but which relate to US customers that were no longer accepted following the enactment of the UIGEA.

Β Β Commenting on today's results announcement,Β Jim Ryan, PartyGaming ChiefΒ ExecutiveΒ Officer,Β said:

"As expected this has been a challenging first half given year-on-year currency movements, competitive pressures and the impact of the macroeconomic downturn. While revenues have fallenΒ year-on-year,Β we have seen a corresponding benefit of currency movements on our cost base, and this along with the benefits of our cost reduction programme put in place last year,Β has meant thatΒ we have been able to mitigateΒ most ofΒ the impact onΒ Clean EBITDA.

"With second quarterΒ average dailyΒ revenue up 17% on the previous quarter, casino has been ourΒ starΒ performerΒ and continues to go from strength-to-strength, consolidatingΒ ourΒ position as the world's leading online casino. During the period,Β over 60 new gamesΒ were added in addition toΒ the launch ofΒ ourΒ dedicatedΒ casinoΒ affiliate and marketing programmes, all of which were contributors to the strong performance of casino.Β Β While poker continues to face competitive challengesΒ from the US-facing sites, theΒ launch ofΒ our Italian poker network andΒ a much improved loyalty programmeΒ andΒ retention processΒ has seen poker numbers stabilising in the second quarter with unique active players 5% ahead of the first quarter, despiteΒ the second quarterΒ being a seasonally quiet period.

"Our B2B strategy has delivered fourΒ dealsΒ so farΒ this year that will start to contribute during theΒ finalΒ quarterΒ ofΒ 2009. With more dealsΒ in the pipelineΒ we remain confident that we can continue to grow this important new source of revenue.

"With many of our competitors still to resolve their legacy issues with theΒ USΒ authorities, we have sought to take advantage of the window of opportunity that now exists to consolidate the market at sensible prices. Our acquisition of CashcadeΒ that was completedΒ in JulyΒ 2009Β gives usΒ aΒ market leadingΒ position in the $1.5Β billionΒ global online bingo market, one that we aim to exploit to the full."

OnΒ current tradingΒ Jim RyanΒ added:

"In theΒ threeΒ weeks endedΒ 18Β AugustΒ 2009,Β which represents the peak holiday season inΒ mostΒ of the Group's core markets,Β trading has beenΒ strong,Β in line with management's expectations:Β including Cashcade,Β average gross daily revenueΒ wasΒ upΒ 32%Β versus the average for the previous quarter toΒ $1,923,700Β (Q2 09:Β $1,453,600).Β Β In poker, new player sign-ups averagedΒ 1,300Β per day and there were on averageΒ 51,000Β active players per day, generating average gross daily revenue ofΒ $642,900.Β Β In casino, average gross daily revenueΒ wasΒ $713,200,Β in bingo it wasΒ $510,800Β while in sports betting,Β averageΒ gross win per dayΒ wasΒ $56,800.Β 

"The GroupΒ continues to makeΒ good progress inΒ 2009Β despite aΒ challengingΒ businessΒ environment. Our three-year strategy is on track.Β Β Given our robust trading performance andΒ outlook,Β weΒ remain confident about the Group's prospects andΒ look forward to the rest of the year with confidence."

Contacts:

PartyGaming

+44 (0) 207 337 0100

Peter Reynolds,Β Corporate Affairs

John Shepherd, Corporate CommunicationsΒ 

Β Β Analyst meeting, webcast, dial-inΒ and conference call details:Β 28Β August 2009

There will be an analyst meeting for invited UK-based analysts at Numis Securities, The London Stock Exchange Building, 10 Paternoster Square, London, EC4M 7LT starting at 9.30amΒ BST. There will be a simultaneous webcast and dial-in broadcast of the meeting. To register for the live webcast, please pre-register for access by visiting the Group websiteΒ (www.partygaming.com). Details for the dial-in facility are given below. A copy of the webcast and slide presentation given at the meeting will be available on the Group's website later today.

Β Β 

An interview withΒ Jim Ryan, Chief Executive Officer andΒ Martin Weigold, Group Finance Director, inΒ video/audio and text will also be available from 7.00am BST onΒ 28Β AugustΒ 2009Β on:Β http://www.partygaming.comΒ and onΒ http://www.cantos.com.

Β 

Dial-in details to listen to the analystΒ presentation:Β 28Β AugustΒ 2009

9.20 am

Please callΒ +44Β (0)Β 20 8609Β 0582

Title

PartyGaming Interim ResultsΒ 

9.30 am

Meeting starts

Β 

A recording of the meeting will be available for a periodΒ of sevenΒ daysΒ fromΒ 28Β AugustΒ 2009.Β Β ToΒ access the recording please dial the following replay telephone number:

Β 

Replay telephone number

+44Β (0)20 8609 0289

Replay passcode:

270027#

Β 

All times are British Summer Time.

AboutΒ PartyGamingΒ Plc

PartyGaming Plc is the world's leading listed online gaming company.Β Β The Group is a constituent of the FTSE 250 share index with its shares listed on TheΒ LondonΒ Stock Exchange under the ticker: PRTY. In the year to 31 DecemberΒ 2008, PartyGaming'sΒ ContinuingΒ operations generated revenues of $472.9mΒ and Clean EBITDA of $144.2m. PartyGaming's principal brands are PartyPoker.com, one of the world's largest online poker rooms, EmpirePoker.com, PartyCasino.com, PartyBingo.com, PartyGammon.com, PartyBets.com, PartyMarkets.com, FoxyBingo.com,Β ThinkBingo.com, BingoScotland.com,Β CheekyBingo.com,Β GetMinted.comΒ and Gamebookers.com. None of the Group's sites acceptsΒ real money customers located in theΒ US.Β Β The Group is a responsible gamingΒ operator asΒ recognised by GamCare a leading responsible gaming charity in theΒ UK.Β 

PartyGaming is regulated and licensed by the Government of Gibraltar and by theΒ AlderneyΒ Gambling Control Commission and is certified by GamCare as a responsible gaming operatorΒ and is also a constituent member of the FTSE4Good Index of companies. For more information, please visitΒ www.partygaming.com.

Β Β Business Review

Introduction

PartyGamingΒ offersΒ aΒ broad range of gamesΒ andΒ owns some of theΒ biggestΒ and best knownΒ brands in online gaming. While full details of theΒ consolidatedΒ performance of Continuing and Discontinued operations are contained in the financialΒ informationΒ and the accompanying notes, all references to financial performance or key performance indicators throughout this document refer to theΒ Continuing non-US facing business only, unless expressly stated otherwise.

Results

NetΒ revenueΒ for the six months to 30 June 2009 wasΒ down 21% toΒ $201.3mΒ (2008: $254.8m)Β reflecting the significantΒ appreciationΒ in the US dollar, that was responsible forΒ approximatelyΒ half of theΒ year-on-yearΒ decrease, as well as competitive pressures in poker and the consumer downturn. PokerΒ bore the brunt of these factors and revenue decreasedΒ byΒ 33%Β versus 2008. CasinoΒ was flatΒ year-on-yearΒ with adverse currency movements and lower cross-sell from poker being offsetΒ byΒ higher levels of spend from our casino players, largely due to the improved quality and quantity of games offered on our flagship casino product, PartyCasino.Β Β Sports bettingΒ revenueΒ was downΒ 13%Β versus the prior yearΒ due to adverse currency movements but the number of unique active players was up by 28%, helped by a record number of new player sign-ups in the period. Bingo revenue was down 32% due to theΒ terminationΒ of theΒ white labelΒ agreementΒ with ITVΒ as well asΒ adverse currency movements.

A continued focus on the Group's cost base, together with the fact that the majority of the Group's costs are in non-US$ currencies,Β meant thatΒ despite the reduction in revenue,Β Clean EBITDAΒ decreasedΒ byΒ justΒ 6% to $60.7mΒ (2008: $64.9m)Β andΒ Clean EBITDA marginsΒ increasedΒ fromΒ 25.5%Β toΒ 30.2%.Β 

Discontinued operations incurred a loss at the Clean EBITDA level ofΒ 0.7mΒ (2008:Β $4.0m),Β primarilyΒ reflectingΒ lowerΒ legal feesΒ following the Company'sΒ Non-ProsecutionΒ AgreementΒ ('NPA')Β that wasΒ reachedΒ with theΒ United StatesΒ Attorney's Office for the Southern District of New YorkΒ (theΒ 'USAO')Β on 6 April 2009.

As a result,Β total Clean EBITDAΒ (including Discontinued operations)Β wasΒ slightlyΒ lowerΒ atΒ $60.0mΒ (2008:Β $60.9m). However,Β a provision forΒ costsΒ associated with the NPA totallingΒ $101.0mΒ resulted in a total operatingΒ lossΒ ofΒ $64.9mΒ in the periodΒ (2008:Β operatingΒ profitΒ $23.8m). While profit after tax from Continuing operations increased to $35.2m (2008: $26.7m), theΒ totalΒ lossΒ before taxΒ after taking the NPA into accountΒ wasΒ $64.1mΒ (2008:Β profitΒ before taxΒ $26.3m)Β andΒ theΒ totalΒ lossΒ after taxΒ wasΒ $66.9mΒ (2008:Β profitΒ after taxΒ $22.7m).

Continuing Clean EPS wasΒ downΒ byΒ 8% toΒ 9.7Β cents (2008:Β 10.6Β cents)Β but lower share based-payments meant thatΒ basic EPS from Continuing operations wasΒ upΒ 32% toΒ 8.7Β cents (2008:Β 6.6 cents).Β TotalΒ CleanΒ EPSΒ wasΒ unchanged atΒ 9.6Β centsΒ and basicΒ loss per share, taking into account the charges associated with the NPA,Β wasΒ 16.5Β centsΒ (2008:Β EPS 5.6Β cents).Β Β Β The table below provides aΒ reconciliationΒ of the movements between Clean EBITDA and operatingΒ (loss)/profit:

Reconciliation of Clean EBITDA to operatingΒ (loss) /Β profit

Six months to 30 June

2009

$million

2008

$millionΒ 

Continuing operations

Clean EBITDA

60.7Β 

64.9Β 

Depreciation

(6.7)

(9.4)

Amortisation

(12.1)

(11.4)

Share-based payments

(4.3)

(16.3)

Impairment losses - assets held for sale

(0.8)

-

Β 

Β 

Profit from operating activities - Continuing operations

36.8Β 

27.8Β 

DiscontinuedΒ operations

Clean EBITDA

(0.7)

(4.0)Β 

Provision for payments associated with the Group's Non-Prosecution Agreement

(101.0)

-

Β 

Β 

Loss from operating activities - Discontinued operations

(101.7)

(4.0)Β 

Total (loss) profit from operating activities

(64.9)

23.8Β 

Progress on our three yearΒ strategicΒ plan

FollowingΒ the appointment ofΒ Jim RyanΒ asΒ CEOΒ inΒ JuneΒ 2008,Β we announced a refinedΒ approachΒ in August 2008 that built upon theΒ existing pillars of ourΒ corporateΒ strategy,Β namely to:Β 

grow the player base;Β 

localise the customer offer;Β 

broaden the product base; andΒ 

act responsibly

The refined approach involved theΒ focus onΒ four keyΒ processesΒ thatΒ wereΒ identified as being key to our future successΒ and that we sought to embed within all areas of operations. These were:

Operational excellenceΒ - raising our already high operational standardsΒ 

Delighting the customerΒ - ensuring we deliver the most exciting gaming products and the best customer service

Leveraging our core assetsΒ - developing our B2B offer through white labels and gaming services

Leveraging the assets of othersΒ -Β licensing theΒ most popular brands in entertainment andΒ theΒ best gamesΒ availableΒ from third-party providersΒ to supplement our own market leading games

H1 2009 business developments

Applying each of these processes across our business has already begun to deliverΒ positiveΒ results and we are confident that we can continue to build on these early successes to achieve our long-term objective of becoming the world's most valuable online gaming company. Our progress in the first half of 2009 has been significant,Β bothΒ strategicallyΒ andΒ operationally.Β 

Strategic developments include the resolution of the Company's legacy issuesΒ in theΒ USΒ andΒ the announcement of a number of B2B dealsΒ as well as the acquisition of Cashcade, albeit shortly after the period end. On the operational front, we have launched our Italian poker network, introduced over 60 new games into our casino,Β updated the PartyPoker.com and PartyCasino.com brands, launched a dedicated affiliate network forΒ PartyCasino.comΒ and rolled out the first of our white label products. A brief summary of each of these developments is provided below.

Non-Prosecution Agreement

Resolving ourΒ legacy issuesΒ with theΒ UnitedΒ State's Attorney's Office for the Southern District of New York (theΒ 'USAO') was an importantΒ milestoneΒ for the Group andΒ a key strategic objective for 2009. TheΒ Non-Prosecution AgreementΒ ('NPA') confirmed that the Company would not be prosecuted for its activities prior toΒ the passing of the Unlawful Internet Gambling Enforcement Act ('UIGEA') onΒ 13 October 2006 andΒ included a commitment by PartyGaming to pay $105mΒ over a 42-month period. Since concluding the NPA, the Group has been able to pursueΒ consolidationΒ opportunitiesΒ thatΒ previously hadΒ notΒ beenΒ possible due to an inability to raise finance from the debt markets,Β orΒ to issueΒ new equity asΒ consideration for acquisitions, due to concerns surrounding the legacy issues in theΒ US.Β Β 

Acquisitions

The Board has long recognised that the online gaming industry is ripe for consolidation and has been determined that the Group plays an active part. On 23 July 2009 the GroupΒ acquiredΒ Cashcade, theΒ UK's number one online bingo business1,Β for a cash consideration of Β£71.9m with up to Β£24m inΒ contingentΒ consideration,Β depending on future profit performance.Β Β Acquiring businesses that meet both the Group's strategic and financial criteria is a core element of the Group's long-term plan. The structure of the purchase agreement for Cashcade meansΒ that the Group will pay between 5.0Β and 5.9Β times EBITDAΒ and the Group nowΒ isΒ a marketΒ leaderΒ in online bingo. Given the timing of this acquisition, further details are set out in note 17 to theΒ condensedΒ financial statements below.

1BingoPort.com

B2B

Having announced back in AugustΒ 2008 aΒ strategy to pursue B2B deals - both white labels, where weΒ contract withΒ the customer but leverage the brandsΒ of our business partner, as well as network services, where we act as a service provider to a third-partyΒ gamingΒ operator - we haveΒ concluded a furtherΒ four alliancesΒ in the first half.

A global alliance with the CIRSA Gaming Corporation was struck in February 2009 to develop gaming opportunities in Spanish speaking countries. CIRSAΒ isΒ a market leaderΒ inΒ land-based gaming operationsΒ inΒ SpainΒ andΒ Latin AmericaΒ andΒ has a presence in more than 70 countries. As part of a three-year deal,Β theΒ initial focus will be on casino and bingo, followed by poker. TheΒ CIRSAΒ service, branded 'Azartia',Β launchedΒ in August 2009Β (www.azartia.com).

DM plc is theΒ UK's largest direct marketing company,Β a specialist in player recruitment and a leader in the provision of game cards. We launched their branded service in July 2009 under theΒ 'Glitterball Bingo'Β andΒ 'Fireball Casino'Β brands.

InΒ AprilΒ 2009Β we announced an alliance withΒ INTRALOTΒ S.A., one of the world's largest government suppliers of lottery systems. Initially focused on Italian poker,Β INTRALOTΒ joined our Italian poker network, www.partypoker.it,Β following theΒ launch ofΒ itsΒ Italian poker site,Β www.poker.intralot.it, in JulyΒ 2009.Β Β The new site is the first to join the Group's Italian poker network, which it is hopedΒ willΒ captureΒ aΒ significant share of the regulated Italian online poker market.Β 

Channel 5 BroadcastingΒ is a majorΒ UKΒ broadcaster,Β boastingΒ a weekly audience in excess of 30 million viewers.Β Β Five's average daily reach is around 19.4%Β of theΒ UKΒ populationΒ or the equivalent of 10.9m individuals. In June 2009 we announced that we would be launching a dedicated online gaming service under the 'Five' brand during the second half of 2009. This serviceΒ launchedΒ inΒ AugustΒ 2009.

Our B2BΒ plan is part of our wider strategy toΒ broadenΒ theΒ player base and expand geographic reach.Β Β The quality of our portfolio of business customers isΒ a testament to the Company'sΒ reputation for quality and service with anΒ ability to deliverΒ theΒ tailored solutions required by business customers. With the addition of STV, Mirror Group and EMAPΒ as customersΒ following the acquisition of Cashcade, we expect to continue to build the portfolioΒ andΒ generate a valuableΒ revenue steamΒ over the next few years.

Italian Poker

Following the introduction of a regulatory regime by the Italian governmentΒ inΒ 2008, theΒ Italian online poker market has grown rapidly. Despite being ring-fenced so that Italian players are only able to play against other Italian players,Β in the first six months of 2009 itΒ is estimated to have generated grossΒ turnoverΒ of approximately €1,034mΒ and gross rake of approximately €150m, making it one ofΒ Europe's largest onlineΒ pokerΒ markets. Limited at present to tournament poker only, the government now plans to allow ring gamesΒ andΒ certain online casino gamesΒ from the fourth quarter of 2009. TheΒ Group launched PartyPoker.it inΒ lateΒ June 2009.Β Β The siteΒ represents the cornerstone of ourΒ Italian poker network, which operates outside of the main PartyPoker.com player liquidity pool.Β Β WhileΒ at the early stages of its development,Β with the addition of INTRALOT to the poker network,Β the addition of cash game poker and casino games later this year, we believe thatΒ ItalyΒ will develop into an increasingly important market for the Group.

Product expansion

Leveraging the assets of others through the licensing of popular international brandsΒ has become anΒ important element of ourΒ business strategyΒ and hasΒ helped toΒ consolidateΒ ourΒ positionΒ as the largest online casino in the world.Β Β Having pioneeredΒ the use of Hollywood-themed slot games in 2007, we have continued to add newΒ world-class brandedΒ slotsΒ to our product suiteΒ during theΒ first half of 2009. Β InΒ addition to ourΒ RamboΒ andΒ Frank SinatraΒ slots,Β that wereΒ bothΒ developed in-house, we have also introducedΒ some of the most popular onlineΒ gamesΒ in the market such asΒ Monopoly,Β Cleopatra,Β Fantastic Four,Β Spiderman and the Incredible Hulk.Β Β The addition of over 60 new games in the first halfΒ hasΒ been a key driver of the continued success of the Group's casino segment.

A summary of the performance of the Group'sΒ operationsΒ during the first half is set out below.

1. Sales and player marketing

The Group's sales and marketing function hasΒ continued toΒ attract new players with overΒ 380,000 new real money player sign-ups during the first half of 2009.Β Β This represents aΒ 17% increase over the same period last yearΒ due to aΒ continuedΒ effort to add new players toΒ ourΒ system, particularly inΒ Europe, theΒ Middle East andΒ Africa. By product, casino benefited from the introduction of new gamesΒ as well as aΒ dedicated affiliateΒ and marketingΒ programmeΒ that wasΒ targetedΒ atΒ 'pure play'Β casinoΒ playersΒ while sports sign-ups were driven byΒ more competitiveΒ bonus offers.Β Β Despite competitive pressures from US-facing sites, poker added over 250,000 new players,Β 6% up on the prior year, following a number of new marketing initiatives.Β Β Bingo sign-ups fell to just over 3,000 reflecting the closure of ITV bingo which generated the majority of new sign-ups in the comparative period in 2008.

An analysis ofΒ international sign-ups, unique active players andΒ consolidatedΒ active player days in each of our key international segmentsΒ is provided below:

New player sign-upsΒ '000

Six months to 30 June

2009

2008Β 

% change

EMEA*

340.1Β 

273.6Β 

24%Β 

AmericasΒ (non-US)

28.9Β 

36.3Β 

(20%)

AsiaΒ Pacific

12.0Β 

14.4Β 

(17%)

Β 

Β 

Β 

Total

381.0Β 

324.3Β 

17%Β 

Unique active playersΒ '000

Six months to 30 June

2009

2008Β 

% change

EMEA*

696.2Β 

708.7Β 

(2%)

AmericasΒ (non-US)

95.0Β 

131.2Β 

(28%)

AsiaΒ Pacific

30.1Β 

41.5Β 

(27%)

Β 

Β 

Β 

Total

821.3Β 

881.4Β 

(7%)

Active player daysΒ m

Six months to 30 June

2009

2008Β 

% change

EMEA*

9.8Β 

11.1Β 

(12%)

AmericasΒ (non-US)

1.7Β 

2.4Β 

(29%)

AsiaΒ Pacific

0.4Β 

0.6Β 

(33%)

Β 

Β 

Β 

Total

11.9Β 

14.1Β 

(16%)

Β *Β Europe, Middle East andΒ Africa

The repositioning of the PartyPoker and PartyCasino brandsΒ withΒ theΒ 'Feel It'Β taglineΒ took place towards the end of the firstΒ halfΒ andΒ was supported by major offlineΒ and onlineΒ multi-mediaΒ campaigns,Β including television advertisingΒ in our major markets. This resulted in an immediate uplift in new player sign-ups and active player days.Β Β PokerΒ also saw an increase in player activity on the back ofΒ innovative new game promotions such as theΒ Million Dollar HandΒ which helped toΒ differentiateΒ PartyPokerΒ from the competition.Β Β 

The introduction ofΒ a newΒ Palladium Club Reward ProgrammeΒ during the periodΒ completely revampedΒ the Group'sΒ loyalty schemeΒ that isΒ focused onΒ increasingΒ bothΒ the retention of VIPΒ playersΒ and the Group's share of their online gaming spend.Β Β Following its successful launch, the programme was extended to include medium value players thatΒ are also now able to redeem their player points for rewards that are highly competitive with those programmes offered byΒ ourΒ competitors.

Despite the increase in new player sign-ups, the number of unique active playersΒ in the period fellΒ byΒ 7%Β year on year. TheΒ main drop was seen in theΒ Americas, whichΒ is largely represented byΒ Canada, where the liquidity advantage of those sites that continue to accept US players is strongest.

2. Systems and product development

PartyGaming's integrated systems platform is a key differentiator for the Group. Whilst we already offerΒ a single sign-on and a single wallet with access to poker, casino, bingo, sports and backgammon, the Group has continued toΒ expand andΒ improve its product offering with substantial progressΒ madeΒ in the first half.Β Β During the first six months the Group'sΒ 349 technical staff inΒ HyderabadΒ supportedΒ seven major software releases with over 500 specific projects requiring over 2.1 million lines of code to be changed. These includedΒ upgrades toΒ both our B2C offering as well as our expanding B2B business.

Having entered into a number of licensing arrangements with games manufacturers such asΒ Cryptologic, WagerWorks and NextGen during the second half of 2008, the technology and product teams spentΒ the first six months rolling out over 60 new games onto the Group's casino platform that now boastsΒ 130Β different games. As well as introducing third-party games onΒ to our platform, we also launched a number of exclusive games thatΒ wereΒ developed in-house such asΒ Sinatra,Β RamboΒ andΒ Raptor Island. With such a large number of games now available, a simultaneous upgrade to the PartyCasino lobby was also introduced.

In poker, there have been a number of productΒ and securityΒ enhancements following the launch of the next generation of PartyPoker that took place at the end of September 2008. TheΒ introduction ofΒ nine-seat tablesΒ is one example - itΒ hasΒ increased theΒ average speed of a hand of pokerΒ on those tablesΒ byΒ 3.5Β seconds, providing faster games for our players. Security is our number one priority and in order to offer even greater protection, players are now able to opt-in to have a remote security tag that provides additional protection for their player account, over and above their unique log-in and password.Β Β These are just two examples ofΒ newΒ measures that haveΒ been well received by players,Β as have the embedded versions of blackjack and roulette that now reside within the poker client. The development of new payment mechanisms requires that the Group isΒ alwaysΒ able to offer the latest and most convenient solutions for players, hence the addition ofΒ a further 10 new payment mechanisms includingΒ Pay-PalΒ in the UK and Ireland as well as CartaSi and PostePay in ItalyΒ following the launch of ourΒ Italian poker networkΒ whichΒ went liveΒ in JuneΒ 2009. Finally, we also launched Gamebookers pokerΒ at the end of JuneΒ toΒ attract players fromΒ territories in Central andΒ Eastern EuropeΒ where the Gamebookers brand is particularly strong.

As well as changes that affect the customer experience directly, we have also introduced a number of 'back-office' enhancements such as improved player communication and marketing tools that allow us to improve the conversion of visitors into players.Β Β The enhancementsΒ alsoΒ enable usΒ to automate promotionsΒ and reactivation campaignsΒ to discrete segments of our customer base thereby ensuring a much improved programme of contact with players, one that is event-driven rather than being reliant on a predeterminedΒ timetable.Β 

The Group launched the first of its recently signed B2B deals with Glitterball Bingo and Fireball Casino (both for DM plc)Β that went live in JulyΒ 2009,Β with similar products forΒ INTRALOT,Β CIRSAΒ and FIVEΒ launchedΒ after the period end.Β 

Β Β 3. Customer service

Delighting the customer remains a core focus for us - by creating a great online gaming experience our players will continue toΒ playΒ with us and will also help to attract other players to our platform. HelpingΒ thoseΒ whoΒ requireΒ assistanceΒ orΒ who haveΒ queries regarding their player accountΒ also helps us to generate revenue and minimise customer loss.

OurΒ multi-lingualΒ customer service teams areΒ an important element of our business model. At the end of June 2009 we hadΒ overΒ 200Β full-time customer service agentsΒ whoΒ provide support inΒ 13Β languages other than English. During the first half we had overΒ 336,400Β customer contacts of whichΒ 187,000Β were via email and the balance by phone. Our customer service teams are increasingly pro-active, contacting players that we are aware are having problems with log-in or payments to ease their access to playing our games.

Regulatory developments

On 6 April 2009 the Group entered into a Non-Prosecution Agreement with the USAO. Under the terms of the agreement, the USAO will not prosecute the Group for providing internet gambling services to customers in theΒ USΒ prior to the enactment of the UIGEA and the Group has agreed to pay $105 million, payableΒ over 42 monthsΒ inΒ semi-annualΒ instalments ending on 30 September 2012.

As mentioned in the Group'sΒ 2008Β AnnualΒ Report, certain online gaming businesses continue to offer real money games to customers in theΒ US. This represents a continuing competitive threat to listed businesses like PartyGaming that immediatelyΒ stopped customers in theΒ USΒ from playing or makingΒ deposits on any of the Group's real money sitesΒ followingΒ the enactment of the UIGEA. While theΒ USAOΒ has taken steps to enforce against such activity, including the seizure of funds from payments organisations basedΒ in the US, there can be no guarantee that anyΒ furtherΒ action will be taken against such companiesΒ and that, if successful, the competitive position of the Group will beΒ improved.

TheΒ Internet Gambling, Regulation Consumer Protection and Enforcement ActΒ sponsored byΒ Barney Frank, the Chair of theΒ USΒ House of Representatives Financial Services Committee,Β and its companion Internet Gambling Tax Act, sponsored by Jim McDermott,Β continue to gain support and it is expected that hearings will begin in September 2009.Β Β Robert MenendezΒ introducedΒ a similar bill into the US SenateΒ in August 2009, called the Internet Poker And Games Of Skill Regulation, Consumer Protection, And Enforcement Act Of 2009 that seeksΒ to put in place aΒ federalΒ framework under which internet gambling would be licensed and regulated in theΒ US. At a state level, proposalsΒ to regulate and license intra-state online poker inΒ CaliforniaΒ areΒ being contemplated while a study into the implications of such a regime inΒ FloridaΒ is also underway. Whilst encouraged by these developments,Β the prospects of success for each of these measuresΒ and the implications for PartyGaming's prospects were they to succeed, remain uncertain.

InΒ Europe,Β whileΒ theΒ infringementΒ processΒ taken by theΒ European CommissionΒ against Member StatesΒ hasΒ been interrupted by the European elections,Β as well as the change in Commissioners that is expected to be completed later this year, a number of countries are taking steps to reform their domestic gambling laws. FranceΒ has put forward proposals to license and regulate its online gaming market,Β althoughΒ the European Commission has expressed concern over certain aspects of the proposed law. A similar position exists inΒ Belgium,Β EstoniaΒ andΒ RomaniaΒ where new laws that affect online gaming have been introducedΒ but concerns have been raised by the Commission. InΒ Sweden, proposals for a new framework for online gambling have been criticised by a number of bodies including the Swedish media, the online betting industry as well as the Swedish Football Association and it is believed that the Swedish government is now reviewing these proposals. A draft law inΒ DenmarkΒ that seeks to liberalise the onlineΒ gaming market and will offer licenses for online sports betting, casino and poker games whilst retaining a monopoly over lottery gamesΒ has been notified to the European Commission. At the sameΒ timeΒ however,Β theΒ NetherlandsΒ is continuing to press ahead with legal action against certain online sports betting companies for alleged breaches of its domestic gaming laws,Β even thoughΒ these lawsΒ themselvesΒ appear to beΒ in breach ofΒ ECΒ law. The European Court of Justice is expected to rule in the long-awaited case involving theΒ Santa Casa da MisericΓ³rdia de LisboaΒ and BwinΒ in September 2009 and this may well have important implications for other gambling monopolies acrossΒ Europe.

As a Group weΒ continue to pursue a level playing field for our products and services acrossΒ EuropeΒ andΒ continue to believe that a regulatory framework canΒ strike the right balance between providing adults with a safe and secureΒ onlineΒ gaming environment whilst ensuringΒ protection forΒ children and the vulnerable. However, weΒ alsoΒ believe that a uniform framework acrossΒ EuropeΒ is unlikely to become a reality in the short-term.Β 

Directors and management

The only changesΒ in the Board's composition in the first half of 2009Β wereΒ the appointment ofΒ Rami LernerΒ as a Non-Executive DirectorΒ who replacedΒ John DavyΒ following his resignation on 4 MarchΒ 2009, and the resignation of John O'Malia on 28 February 2009.

Dividend

While the Group continues to make solid progress in executing its published strategy, in light of the attractive consolidation opportunities that continue to be available to the Group following the settlement with the USAO, the Board is not recommending payment of an interim dividend.Β Β The Board will continue to review the appropriate dividend policy for the Group taking into account the need to retain sufficient financial flexibility to take advantage of such consolidation opportunities.Β 

Current trading and outlook

In the 4 weeks endedΒ 28Β JulyΒ 2009,Β that included Cashcade with effect from 23 July 2009,Β average gross daily revenueΒ wasΒ $1,525,200,Β aΒ 5%Β increase over the average daily revenue achieved in the previous quarter (Q2Β 09:Β $1,453,600).Β Β In poker, new player sign-ups averagedΒ 1,300Β per day and there were on averageΒ 49,000Β active players per day, generating average gross daily revenue ofΒ $645,300.Β Β In casino, average gross daily revenue wasΒ $720,100Β while inΒ bingo it was $115,300. InΒ sports betting, gross win per day averaged $44,500.

In the followingΒ 3Β weeks, endedΒ 18Β AugustΒ 2009,Β which represents the peak holiday season inΒ mostΒ of the Group's core markets,Β average gross daily revenueΒ wasΒ $1,923,700,Β aΒ 26%Β increase over the average daily revenue achieved inΒ July andΒ 32%Β aboveΒ the previous quarter.Β Β In poker, new player sign-ups averagedΒ 1,300Β per day and there were on averageΒ 51,000Β active players per day, generating average gross daily revenue ofΒ $642,900.Β Β In casino, average gross daily revenueΒ wasΒ $713,200,Β in bingo it wasΒ $510,800Β while in sports betting,Β averageΒ gross win per dayΒ wasΒ $56,800.Β 

The performance of the business in recent weeks has beenΒ strongΒ as expectedΒ - theΒ positive impactΒ of Cashcade being mitigated by the factΒ thatΒ August tends to be one of theΒ softestΒ periods in theΒ year. While the macroeconomic outlook remains uncertain,Β havingΒ successfully implemented new retention measures inΒ poker,Β the continued expansion of our B2B offering, our confidence in the achievement of the targets set for Cashcade and the continued strong performance of our casino business, we remain confident about the full year outlookΒ andΒ ofΒ making good progress in theΒ remainderΒ of 2009.

Β Β SUMMARY OF RESULTS

Net revenue

Clean EBITDA

Six months to 30 June

2009

$million

2008

$millionΒ 

2009

$million

2008

$millionΒ 

Poker

102.6Β 

153.9Β 

25.7Β 

36.0Β 

Casino

89.3Β 

89.5Β 

36.0Β 

26.7Β 

Sports Betting

7.7Β 

8.9Β 

1.5Β 

1.2Β 

Bingo

1.7Β 

2.5Β 

0.2Β 

(0.1)

Unallocated Corporate

-Β 

-Β 

(2.7)

1.1Β 

Β 

Β 

Β 

Β 

Total Continuing operations

201.3Β 

254.8Β 

60.7Β 

64.9Β 

Discontinued operations

-Β 

-Β 

(0.7)

(4.0)

Β 

Β 

Β 

Β 

Total

201.3Β 

254.8Β 

60.0Β 

60.9Β 

TheΒ strengthening of the US dollar, the challenging macroeconomic environment and continuedΒ competitive pressures in poker all contributed to aΒ 21% reduction in revenue versus the prior year.Β Β Currency is estimated to have had the most significant impact, accounting for at least half of the year-on-year movement. The impact on Clean EBITDA was mitigated by the fact that the majority of the Group's costs are in currencies other than US dollars as well as a continued programme ofΒ carefulΒ cost management that has grown Clean EBITDA margins to 30.2%Β (2008: 25.5%).

TheΒ consolidatedΒ key performance indicators underlying this performance are highlighted below:

Consolidated Key Performance Indicators

Six months to 30 June

Continuing operations

2009Β 

2008Β 

Annual

changeΒ 

ChangeΒ in Q2 09

vs Q1Β 09Β 

Active player days (million)

11.9

14.1Β 

(16%)

(5%)

Daily average players (000s)

65.7Β 

77.7Β 

(15%)

(6%)

Yield per active player day ($)

16.9Β 

18.0Β 

(6%)

6%Β 

Yield per unique active player ($)

245.1Β 

289.1Β 

(15%)

3%Β 

New real money sign-ups (000s)

381.0Β 

324.3Β 

17%Β 

(9%)

Unique active players during the period (000s)

821.3Β 

881.4Β 

(7%)

(2%)

Average dailyΒ netΒ revenue ($000)

1,112.0Β 

1,400.0Β 

(21%)

0%Β 

Each of the factors mentioned aboveΒ has continued to have a negative impact on the Group'sΒ Key Performance Indicators.Β Β Total active player days and the averageΒ number of daily players fell byΒ 16%Β and 15% respectively.Β Β Despite aΒ 17% increase in new player sign-ups, unique active playersΒ were down by 7% toΒ 821,300Β - the increased awareness of competitor sites as well as a reduction in consumer spending generally both contributedΒ to the reduction in player frequency.

Yield perΒ uniqueΒ active playerΒ fell byΒ 15% to $245.1.Β Β This reduction in yields can in part be attributed to theΒ macroeconomic factors mentioned aboveΒ as well asΒ theΒ increased cost of playerΒ bonuses, particularly in poker, reflecting theΒ increasinglyΒ competitive nature of the online poker market. The loss of a number of VIP players has also been a factor in the first half due to the fact that the Group's loyalty programme was uncompetitive. This has now been addressedΒ with the launch of aΒ new VIP programmeΒ thatΒ is already starting to have a positive impact on our VIP business.Β 

The cumulative effect of these factors was aΒ 21%Β reduction in average daily net revenue in the first six months of 2009 to $1,112,000Β (2008: $1,400,000).

There follows a more detailed review ofΒ theΒ ContinuingΒ operations includingΒ each of the individual product segments.Β Β Full details of allΒ of the Group's historicΒ quarterly key performance indicators can be downloaded from the Group's website at:

http://www.partygaming.com/prty/en/investors/financialperformance/fp_kpis.

Β Β Poker

Six months to 30 June

2009

$million

2008

$millionΒ 

% change

Gross revenue

127.3Β 

180.3Β 

(29%)

Bonuses andΒ other fair value adjustments toΒ revenue

(24.7)

(26.4)

(6%)

Β 

Β 

Β 

Net revenue

102.6Β 

153.9Β 

(33%)

Β 

Β 

Β 

Continuing Clean EBITDA

25.7Β 

36.0Β 

(29%)

Clean EBITDA margin

25.0%

23.4%

Despite theΒ decline, pokerΒ remainsΒ the largest businessΒ segmentΒ in terms of net revenue withΒ 51% ofΒ the totalΒ andΒ 41%Β of Clean EBITDAΒ before unallocated corporate costsΒ in the period,Β although this isΒ a reduction onΒ the previous yearΒ (fromΒ 60%Β andΒ 56% respectively). PartyPoker.comΒ remains one of the largest sources of player liquidity for online poker butΒ has lostΒ someΒ market share, particularlyΒ toΒ competitorΒ sites thatΒ continue toΒ offer real money games to players inΒ theΒ US. It is estimated that in the week endedΒ 23Β AugustΒ 2009Β PartyPoker.com had approximatelyΒ 7%1Β of theΒ global online poker market (versusΒ approximatelyΒ 8% inΒ AugustΒ 2008). Gross poker revenue was down 29% but an increase in fair value adjustments to revenue, comprising certain bonus costs as well asΒ costsΒ of player rewards associated withΒ the Group's loyalty programme, meant that net revenue declined byΒ 33%Β toΒ $102.6mΒ (2008:Β $153.9m). Following the seizure of payment processor fundsΒ held on behalf of operators that continue to accept deposits from customers in theΒ USΒ by the USAO in June 2009, the GroupΒ sought toΒ enhance the appeal of its own sites relative to US-facing sites with theΒ launchΒ ofΒ a major marketingΒ campaign. WhileΒ thisΒ held backΒ profit marginsΒ inΒ theΒ period, careful management of costs together with favourable currency movements meant that Clean EBITDA marginsΒ stillΒ increased toΒ 25.0% (2008: 23.4%)Β generatingΒ Clean EBITDAΒ ofΒ $25.7mΒ (2008: $36.0m).Β 

1Based on the average number of daily real money cash game players - source: PokerScout.com.

Poker -Β Key Performance Indicators

Six months to 30 June

2009Β 

2008Β 

Annual

changeΒ 

ChangeΒ in Q2 09

vs Q1 09Β 

Active player days (million)

9.1Β 

11.4Β 

(20%)

(2%)

Daily average players (000s)

50.0Β 

62.6Β 

(20%)

(4%)

Yield per active player day ($)

11.3Β 

13.5Β 

(16%)

(6%)

Yield per unique active player ($)

173.2Β 

220.4Β 

(21%)

(13%)

New real money sign-ups (000s)

250.3Β 

235.2Β 

6%

(11%)

Unique active players during the period (000s)

592.0Β 

698.3Β 

(15%)

5%Β 

Average dailyΒ netΒ revenue ($000)

566.4Β 

845.7Β 

(33%)

(10%)

As noted above,Β whileΒ trading in our poker segment has been subject to extreme competitive pressures fromΒ sitesΒ thatΒ continue to take bets from players based in the US,Β the Group has been successful inΒ continuing toΒ attractΒ large numbers ofΒ new playersΒ andΒ sign-upsΒ increased byΒ 6%Β to 250,300Β (2008: 235,200).Β Β However,Β theΒ daily averageΒ number ofΒ playersΒ fellΒ by 20% toΒ 50,000Β (2008:Β 62,600) -Β an uncompetitive loyalty programme and the continued strong cross-sell from poker to casino were also factors that impactedΒ player frequency and overallΒ performanceΒ of our poker segment.

AΒ much improvedΒ loyalty scheme was rolled out inΒ JuneΒ 2009Β and the new scheme,Β whichΒ was initially focused onΒ VIPs,Β has now been extended toΒ middleΒ value players.Β Β The Group has alsoΒ designed and introducedΒ a number ofΒ newΒ promotions in the periodΒ that have proved popular with playersΒ including, 'The Million Dollar Hand', 'Gladiator' and 'The Million Dollar Race'.Β Β Enhancements have been made to both the tournament lobby and playing area and a new nine-seat tableΒ hasΒ also beenΒ introducedΒ that has helped to increase the speed of play.Β Β ToΒ promoteΒ theseΒ improvements,Β theΒ PartyPokerΒ brandΒ has been repositioned with a major multi-media marketing campaign under a new taglineΒ ofΒ 'Feel it'Β thatΒ promotesΒ the Group's focus on delivering the most exciting poker games on the internet.

On player retention,Β the impact of some of the initiatives highlighted above were already starting to have an impact withΒ approximatelyΒ 18.2% of all 2009 poker sign-upsΒ remainingΒ active after six monthsΒ versusΒ 16.9% of all 2008Β sign-ups. As at 30 June 2009, across all real money poker sign-ups,Β the proportion of playersΒ remainingΒ active after six months was approximatelyΒ 23.4% (2008: 25.8%), after 12 months it wasΒ 18.2% (2008: 20.2%)Β and after 18 months it wasΒ 14.4% (2007: 16.3%).

In May 2009Β weΒ launchedΒ our newΒ Italian poker networkΒ under the new Italian licensing regime. Since early July 2009, PartyPoker.it has begun to benefit from players being provided to the network byΒ INTRALOT, the Group's B2B partner inΒ Italy.Β Β Currently restricted to tournament poker only, following recent legislation inΒ Italy, it is expected thatΒ licensees will also be allowed to offerΒ cash gamesΒ inΒ poker as well as certain casino games, possibly during the fourth quarter ofΒ 2009.Β Β Having already grown strongly in the first six months of 2009, theΒ GroupΒ believesΒ thatΒ ItalyΒ will becomeΒ a significantΒ online gaming market and that our Italian network will generate an attractiveΒ new stream of revenue in the medium to long-term.Β 

Casino

Six months to 30 June

2009

$million

2008

$millionΒ 

% change

Gross revenue

121.9Β 

121.8Β 

0%Β 

Bonuses andΒ other fair value adjustments toΒ revenue

(32.6)

(32.3)

1%Β 

Β 

Β 

Β 

Net revenue

89.3Β 

89.5Β 

0%

Β 

Β 

Β 

Continuing Clean EBITDA

36.0Β 

26.7Β 

35%Β 

Clean EBITDA margin

40.3%

29.8%

The Group's casino businessΒ delivered anotherΒ outstandingΒ performance during the first halfΒ ofΒ 2009Β withΒ Clean EBITDA up byΒ 35% to $36.0mΒ (2008: $26.7m). RevenueΒ wasΒ flatΒ year-on-yearΒ due to adverse currency movements which partially offset the increase inΒ playerΒ yields. Consequently, Clean EBITDA margins increased from 29.8% to 40.3%. CasinoΒ also increased its significance within the business andΒ representedΒ 44% of Group revenuesΒ andΒ 57% of Clean EBITDA before unallocated corporate costsΒ (2008:Β 35%Β andΒ 42% respectively).Β 

At constant currency, the total amount wagered increased byΒ 1%Β toΒ $4,154mΒ (2008: $4,121m) but it was the ability to increase the average hold toΒ 3.3%Β (2008:Β 2.9%) which had the largest impact on net revenue. This was primarily due to aΒ positive shift in the games mix away from low value games such as blackjack, that representedΒ 14%Β of net casino revenue (2008:Β 23%),Β coupled with the exclusive nature of many of the Group's new slot machinesΒ that have been able to generate above-average holds without any damage to bet volume. A summary of the key performance indicators for the casino business during theΒ halfΒ yearΒ andΒ the percentage movement between the first and second quarterΒ ofΒ 2009Β is shown in the table below:

Casino -Β Key Performance Indicators

Six months to 30 June

2009Β 

2008Β 

Annual

changeΒ 

ChangeΒ in Q2 09

vs Q1 09Β 

Active player days (000s)

2,003.3Β 

2,276.5Β 

(12%)

(6%)

Daily average players (000s)

11.1Β 

12.5Β 

(11%)

(7%)

Yield per active player day ($)

44.6Β 

39.3Β 

13%

26%Β 

Yield per unique active player ($)

290.4Β 

245.2Β 

18%Β 

40%Β 

New real money sign-ups (000s)

56.9Β 

35.9Β 

58%Β 

(14%)

Unique active players during the period (000s)

307.6Β 

364.7Β 

(16%)

(16%)

Average dailyΒ netΒ revenue ($000)

493.5Β 

491.3Β 

0%

17%Β 

The first half of 2009 has seen aΒ significantΒ expansion in the Group's casino offering, with over 60 newΒ games addedΒ to PartyCasino.Β Β HavingΒ pioneered the use of Hollywood-branded slots in 2007, through licensing agreements with Paramount Pictures,Β STUDIOCANALΒ and Warner BrothersΒ to name but a few, the Group has continued toΒ developΒ exclusive premium themedΒ gamesΒ withΒ theΒ RamboΒ andΒ SinatraΒ slots as well asΒ Raptor IslandΒ that were all launched in the first half.Β Β Subsequent to the end of the periodΒ the GroupΒ has also delivered and launchedΒ Naked Gun, High NoonΒ (both Paramount),Β as well asΒ Resident EvilΒ (CAPCOM)Β whichΒ isΒ basedΒ on one of the world'sΒ biggestΒ computer games. As well as developing our own games,Β we have also added some of the most popularΒ gamesΒ on the internet that haveΒ beenΒ developed by third partiesΒ such asΒ CryptoLogic, NextGen,Β WagerWorksΒ and Electracade.Β Β TheΒ expanded games suite hasΒ provedΒ to be highly successfulΒ andΒ despite the movement in currency,Β average daily net revenue increased toΒ $493,500Β (2008:Β $491,300).

Our efforts to reduce theΒ cannibalisation effect of cross-selling casino games to our poker playersΒ meant thatΒ the average number of daily playersΒ in casinoΒ decreasedΒ byΒ 11%Β andΒ the total number of unique active playersΒ decreased byΒ 16%. However,Β the impact was mitigated by strong growth inΒ new player sign-upsΒ thatΒ increased by 58%Β toΒ 56,900Β inΒ the periodΒ (2008:Β 35,900). Reducing our reliance on poker players to drive casino revenuesΒ was one of our stated objectives and whilst the daily average number of players fell by 11% to 11,100 (2008: 12,500), this was more than offset by an increase in playerΒ yields. TheΒ yield per unique active player grew byΒ 18% year-on-yearΒ to $290.4Β (2008:Β $245.2). As well as a strong performance from PartyCasino,Β theΒ EOL/IOG casino brandsΒ also delivered a strong performance in the periodΒ with revenueΒ ofΒ $23.1mΒ (2008:Β $23.6m)Β despite the movement in currencies.

Sports Betting

Six months to 30 June

2009

$million

2008

$millionΒ 

% change

Total stakes

266.2Β 

279.4Β 

(5%)

Β 

Β 

Β 

Gross revenueΒ (or gross win)

13.1Β 

12.3Β 

7%Β 

Bonuses andΒ other fair value adjustments toΒ revenue

(5.4)

(3.4)

59%Β 

Β 

Β 

Β 

Net revenue

7.7Β 

8.9Β 

(13%)

Β 

Β 

Β 

Gross win margin

4.9%

4.4%

Continuing Clean EBITDA

1.5Β 

1.2Β 

25%Β 

Clean EBITDA margin

19.5%Β 

13.5%Β 

The Group's sports betting activity,Β comprisingΒ PartyBets.com and Gamebookers.com, saw total stakes fallΒ toΒ $266.2m inΒ the period (2008: $279.4m).Β Β When currency movements are taken into account,Β thisΒ was a robust performance. InΒ constantΒ currency, we estimate that the total amounts wagered would have increased by approximatelyΒ 15%Β year-on-year, even though last year represents a difficult comparison due to theΒ positive impact of theΒ Euro 2008 soccer tournament. Live betting hasΒ continued to grow stronglyΒ and represented overΒ 46%Β of total stakes in the period (2008: 39%).

The overall gross win marginΒ improved toΒ 4.9% (2008: 4.4%)Β with the hold on live betting volume increasing to 2.3% (2008: 1.9%). Whilst a significant improvement on last year, this wasΒ lower thanΒ weΒ expectedΒ due to a particularly weak second quarter. Contributing factors includedΒ unfavourable results inΒ European football,Β which accounts for over 50% of the total turnover,Β while tennis, which accounts for over 20% of total turnover,Β gotΒ off to a very bad start with a negative hold when the top 16 seeded players reached theΒ lastΒ 16 at the Australian Open in January;Β however, both theΒ French Open and Wimbledon were profitable, both achieving double-digitΒ gross winΒ margins.

Sports Betting -Β Key Performance Indicators

Six months to 30 June

2009Β 

2008Β 

Annual

changeΒ 

ChangeΒ in Q2 09

vs Q1 09Β 

Active player days (000s)

1,863.5Β 

1,807.0Β 

3%Β 

(12%)

Daily average players (000s)

10.3Β 

9.9Β 

4%Β 

(13%)

Yield per active player day ($)

4.1Β 

4.9Β 

(16%)

(22%)

Yield per unique active player ($)

46.5Β 

68.7Β 

(32%)

(25%)

New real money sign-ups (000s)

70.7Β 

42.4Β 

67%Β 

11%Β 

Unique active players during the period (000s)

165.5Β 

129.7Β 

28%Β 

(8%)

Average dailyΒ netΒ revenue ($000)

42.5Β 

49.0Β 

(13%)

(31%)

The fundamentals of our sports betting business continued to grow with player activity and new player sign-ups growing year-on-year. Yields were impacted by currency movementsΒ as well asΒ anΒ increase in the rate of bonusesΒ year-on-yearΒ which increased from 1.2% of the amounts wagered to 2.0%. This increase was partly due to the introduction of bonus arrangements that proved to be ineffective and which have now been removed. As a result, we expect the rate of bonusesΒ in the second halfΒ of 2009Β to fallΒ to around the same level seenΒ in the second halfΒ ofΒ 2008.Β Β Taken together, all of these factors meant thatΒ average daily net revenue decreased byΒ 13% year-on-year. However, the benefit of currency movements on costs,Β together with continued careful management of the cost base meant thatΒ Clean EBITDAΒ increasedΒ byΒ 25%Β to $1.5mΒ (2008:Β $1.2m).

Bingo

Six months to 30 June

2009

$million

2008

$millionΒ 

% change

Gross revenue

2.2Β 

3.3Β 

(33%)

Bonuses andΒ other fair value adjustments toΒ revenue

(0.5)

(0.8)

(38%)

Β 

Β 

Β 

Net revenue

1.7Β 

2.5Β 

(32%)

Β 

Β 

Β 

Continuing Clean EBITDA

0.2Β 

(0.1)

N/A

Clean EBITDA margin

11.8%Β 

(4.0%)

TheΒ termination of the Group'sΒ white labelΒ agreement with ITV in theΒ UKΒ was the main driver for the decline in bingo revenueΒ and all of the key performance indicatorsΒ versus the prior year. Active player days fell by 20% to 144,900 (2008: 181,400) and unique active players byΒ 19% to 28,000 (2008: 34,500) on the back of a substantial reduction in new player sign-ups, most of which had been generated fromΒ the broadcast ofΒ ITV's Bingo Night Live show. As a result, net revenue fell by 32% to $1.7m (2008: $2.5m)Β whilstΒ at theΒ Clean EBITDA levelΒ showed a small profitΒ due toΒ a reduction in other customer bonuses.Β 

Bingo -Β Key Performance Indicators

Six months to 30 June

2009Β 

2008Β 

Annual

changeΒ 

ChangeΒ in Q2 09

vs Q1 09Β 

Active player days (000s)

144.9Β 

181.4Β 

(20%)

(28%)

Daily average players (000s)

0.8Β 

1.0Β 

(20%)

(22%)

Yield per active player day ($)

11.8Β 

14.0Β 

(16%)

(3%)

Yield per unique active player ($)

61.3Β 

73.5Β 

(17%)

(9%)

New real money sign-ups (000s)

3.1Β 

10.8Β 

(71%)

(76%)

Unique active players during the period (000s)

28.0Β 

34.5Β 

(19%)

(23%)

Average dailyΒ netΒ revenue ($000)

9.5Β 

14.0Β 

(32%)

(30%)

Despite this weaker performance from the bingo segment in the period, the Board has long held the view that the $1.5Β billionΒ bingo market represents an exciting opportunity and the acquisition in recent weeks of Cashcade, theΒ UK's market leader, has transformedΒ theΒ Group'sΒ bingo business, moving PartyGaming into aΒ leadingΒ position in the globalΒ bingoΒ market.

Distribution costs

Six months to 30 June

2009

$million

2008

$millionΒ 

% change

Customer acquisition and retention

30.8Β 

48.6Β 

(37%)

Affiliates

30.3Β 

36.6Β 

(17%)

Other customer bonuses (not netted from revenue)

4.3Β 

4.2Β 

2%Β 

Customer bad debts

3.2Β 

1.2Β 

167%Β 

Webhosting and technical services

12.2Β 

15.8Β 

(23%)

Β 

Β 

Β 

Distribution costs

80.8Β 

106.4Β 

(24%)

Β 

Β 

Β 

Β 

Β 

Β 

Distribution costs as a % of net revenue

40.1%

41.8%

Β 

Despite an increasingly competitive environment,Β the macroeconomic conditions coupled with currency movements meant thatΒ customer acquisition and retention costsΒ fell by 37%Β in the period toΒ $30.8mΒ (2008: $48.6m)Β where they representedΒ 15.3% of net revenue (2008:Β 19.1%). Affiliate costsΒ also fell in absolute terms butΒ increased slightly as a proportion of revenueΒ fromΒ 14.4% of net revenue inΒ 2008Β toΒ 15.1% inΒ 2009Β reflecting the launch of a dedicatedΒ affiliateΒ programme for casino. Customer bad debtsΒ increasedΒ as a proportion of net revenue, reflecting increasing penetration of new markets in parts of Eastern Europe as well as a more normalised level of recovery ofΒ fraudulent balances from players and affiliatesΒ than was achieved in the previous year. LowerΒ webhosting and technical services costs reflectΒ favourable currency movementsΒ as well as the benefit of certain contractual renegotiations. AsΒ a proportion ofΒ netΒ revenue,Β totalΒ distribution costsΒ fellΒ toΒ 40.1%Β (2008:Β 41.8%).Β 

Β Β Administrative expenses

Six months to 30 June

Continuing operations

2009

$million

2008

$millionΒ 

% change

Transaction fees

12.0Β 

17.1Β 

(30%)

Depreciation

6.7Β 

9.4Β 

(29%)

Amortisation

12.1Β 

11.4Β 

6%Β 

Staff costs

33.0Β 

48.3Β 

(32%)

Other overheads

13.5Β 

19.3Β 

(30%)

Β 

Β 

Β 

Administrative expenses before share-based payments

77.3Β 

105.5Β 

(27%)

Share-based payments

4.3Β 

16.3Β 

(74%)

Β 

Β 

Β 

Administrative expenses

81.6Β 

121.8Β 

(33%)

Β 

Β 

Β 

Β 

Β 

Β 

Administrative expenses before share-based payments as a % of net revenue

38.4%

41.4%

Administrative expenses as a % of net revenue

40.5%

47.8%

Β 

AdministrativeΒ expensesΒ before share-based paymentsΒ continued to decline both in absolute terms but also as a percentage of revenue, fallingΒ byΒ 27%Β toΒ $77.3mΒ (2008:Β $105.5m) andΒ fromΒ 41.4% toΒ 38.4%Β of net revenue. The favourable impact of currency movements together with the Group's continued careful management of its cost base has again meant that Clean EBITDA margins have been able to increase, despite the year-on-year reduction in reported revenue. Staff costsΒ again represented the largest saving, down 32%Β year-on-year.Β 

Share-based payments

Prior to flotation, the Principal Shareholders established a share option plan for the benefit of the current and future workforce. Under the terms of the plan, existingΒ employeesΒ were granted a number of nil-cost options to be satisfied by existing shares which had effectivelyΒ beenΒ gifted by the Principal Shareholders to a dedicated employee trust. As such, the exercise of these optionsΒ hadΒ no dilutive effect on shareholdersΒ who subscribed at the IPOΒ and will have no cash impact on the Company. International Financial Reporting Standards require that the fair value of the options be amortised through theΒ income statement over the life of the options. The reduction in theΒ non-cash chargeΒ toΒ $4.3mΒ (2008:Β $16.3m) reflects the fact that the majority of nil-cost options have been fully amortised.

The total charge relating to nil-cost options was $1.6m (2008:Β $13.4m) and to other options was $2.7m (2008:Β $2.9m). Further details are contained inΒ noteΒ 6Β to theΒ Financial Information below.

Finance income and costs

TheΒ GroupΒ generatedΒ net incomeΒ fromΒ itsΒ cash balances in the period of $1.2mΒ (2008:Β $2.5m).Β Β The fall in net income arises from a reduction in the general level of interest rates available for cash deposits.Β 

Taxation

The tax charge for the periodΒ has decreased toΒ $2.8mΒ (2008:Β $3.6m).

Net cash1

As at 30Β JuneΒ 2009Β theΒ Group had net cash ofΒ $239.9mΒ (31Β DecemberΒ 2008:Β $201.4m).Β Β On 23 July 2009 the Group paidΒ Β£71.9m ($119.0m)Β in cashΒ asΒ consideration relating to the acquisition of Cashcade. Further details are contained inΒ noteΒ 17Β to the Financial Information below.

1Net cash is defined as cash, cashΒ equivalentsΒ and short term investments less bank debtΒ Β Β Cashflow

Six months to 30 June

2009

$million

2008

$millionΒ 

Net cash inflow from operating activities

42.3Β 

66.1Β 

Capital expenditure

(3.7)

(4.3)

Acquisitions of intangibles

(2.3)

(32.3)

Proceeds from sale of fixed assets

0.1Β 

-Β 

Increase in short-term investments

(0.6)

(1.0)

Issue of ordinary shares

0.9Β 

-

Net interest received

1.2Β 

0.7Β 

Β 

Β 

Net cashflow

37.9Β 

29.2Β 

Β 

Β 

Net cashflowΒ increased by 30% toΒ $37.9m (2008:Β $29.2m)Β primarily due toΒ theΒ payment of the deferred consideration on the GamebookersΒ acquisitionΒ that was madeΒ in the prior year. During the period a payment of $5.0m was made to the USAO as part of the NPA.

Capital expenditureΒ 

Capital expenditure during the period was $3.7mΒ (2008:Β $4.3m)Β comprising primarily replacement computer and office equipment.

Principal risksΒ 

TheΒ principal risks facing the Group for the remaining six monthsΒ of the year are unchanged fromΒ those reported in the Annual ReportΒ 2008. These risks,Β together with the Group's riskΒ management process in relation to these risks,Β are detailed on pagesΒ 60Β andΒ 61Β of theΒ Annual ReportΒ 2008Β (which is available for download atΒ www.partygaming.com)Β and relate to the following areas:

β€’ Regulatory complianceΒ 

β€’ TechnologyΒ 

β€’ Competitive environmentΒ 

β€’ Taxation

Β Β Statement ofΒ Directors' responsibilities

ThisΒ half-yearΒ report is the responsibility of, and has been approved by, the Directors of PartyGamingΒ Plc. Accordingly, the DirectorsΒ confirm that to the best ofΒ theirΒ knowledge:

β€’ theΒ condensed consolidatedΒ set of financialΒ statementsΒ has beenΒ prepared in accordance with IAS 34Β -Β Interim Financial ReportingΒ as issued by the IASB and endorsed and adopted by the EuropeanΒ Union;

β€’Β  the interim management report includes a fair reviewΒ of theΒ information required by:

(a) DTR 4.2.7R of theΒ Disclosure and Transparency Rules, beingΒ an indication ofΒ important eventsΒ that have occurredΒ during the first six monthsΒ of the financial yearΒ andΒ their impact on theΒ condensed consolidatedΒ set of financialΒ statements; and a description of the principal risks and uncertainties for the remaining six months of theΒ financialΒ year; and

(b) DTR 4.2.8R of theΒ Disclosure and Transparency Rules, beingΒ relatedΒ party transactionsΒ thatΒ have taken place inΒ the first six monthsΒ of the current financial yearΒ andΒ that have materially affected the financial position or performance of the entity during that period; and any changes in theΒ relatedΒ party transactions described in the 2008 Annual Report.

TheΒ Directors of PartyGamingΒ Plc are listed in the PartyGaming Annual Report for the year ended 31 December 2008Β and aΒ list of current Directors is also maintained on theΒ PartyGamingΒ Plc website:Β www.partygaming.com.

By orderΒ of theΒ BoardΒ ofΒ Directors ofΒ PartyGamingΒ Plc

Martin Weigold

Group Finance Director

28Β AugustΒ 2009

Β Β Financial Information

Condensed consolidatedΒ statement of comprehensive incomeΒ (unaudited)

Six months to 30 June

Notes

2009

$millionΒ 

2008

$millionΒ 

Continuing operations

Net revenue

5

201.3Β 

254.8Β 

Other operating (expense)Β incomeΒ 

(2.1)

1.2Β 

Administrative expenses

Β β€’ Other administrative expenses

Β 

(77.3)

(105.5)

Β β€’ Share-based payments

6

(4.3)

(16.3)

Total administrative expenses

(81.6)

(121.8)

Distribution expenses

(80.8)

(106.4)

Β 

Β 

Β 

Β 

ProfitΒ from operating activities

36.8Β 

27.8Β 

Finance income

1.2Β 

2.7Β 

Finance costs

-Β 

(0.2)

Β 

Β 

Β 

Β 

Profit before tax

38.0Β 

30.3Β 

Tax

7

(2.8)

(3.6)

Β 

Β 

Β 

Β 

Profit after tax fromΒ Continuing operations

35.2Β 

26.7Β 

Loss after tax fromΒ Discontinued operations

4

(102.1)

(4.0)

Β 

Β 

Β 

Β 

(Loss) profit after tax attributable to the equity holders of the parent

(66.9)

22.7Β 

Other comprehensive income:

Exchange differences on translation of foreign operations

0.6Β 

2.4Β 

Total comprehensive (expense) income after tax attributable to the equity holders of the parent

(66.3)

25.1Β 

Β 

Β 

Β 

(Loss) earnings per share (cents)

Basic

8

(16.5)

5.6Β 

Diluted

8

(16.5)

5.3Β 

Β 

Β 

Β 

Continuing earnings per share (cents)

Basic

8

8.7Β 

6.6Β 

Diluted

8

8.2Β 

6.2Β 

Β 

Β 

Β 

Β 

Β Β Condensed consolidatedΒ statement of financial positionΒ (unaudited)

Β 

Notes

As at 30

Β June

2009

$millionΒ 

As at 31 December

2008

$millionΒ 

As atΒ 30

June

2008

$millionΒ 

Non-current assets

Intangible assets

9

174.7Β 

184.5Β 

193.4Β 

Property, plant and equipment

10

14.2Β 

16.7Β 

24.7Β 

Β 

Β 

Β 

Β 

Β 

188.9Β 

201.2Β 

218.1Β 

Β 

Β 

Β 

Β 

Β 

Current assets

Assets held for sale

5.5Β 

5.9Β 

9.0Β 

Trade and other receivables

51.2Β 

50.8Β 

56.7Β 

Short-term investmentsΒ 

8.9Β 

8.3Β 

9.5Β 

Cash and cash equivalents

231.0Β 

193.1Β 

148.5Β 

Β 

Β 

Β 

Β 

Β 

296.6Β 

258.1Β 

223.7Β 

Β 

Β 

Β 

Β 

Β 

Total assets

485.5Β 

459.3Β 

441.8Β 

Β 

Β 

Β 

Β 

Β 

Current liabilities

Trade and other payablesΒ 

11

(66.4)

(44.1)

(65.0)

Income taxes payable

(3.5)

(2.8)

(6.0)

Client liabilities and progressive prize pools

(123.7)

(131.1)

(132.7)

ProvisionsΒ 

12

(2.0)

(2.0)

(3.3)

Β 

Β 

Β 

Β 

Β 

(195.6)

(180.0)

(207.0)

Β 

Β 

Β 

Β 

Β 

Non-current liabilities

Trade and other payables

11

(71.7)

-Β 

-Β 

Β 

Β 

Β 

Β 

Β 

(71.7)

-Β 

-Β 

Β 

Β 

Β 

Β 

Β 

Total liabilitiesΒ 

(267.3)

(180.0)

(207.0)

Β 

Β 

Β 

Β 

Β 

Total net assets

218.2Β 

279.3Β 

234.8Β 

Β 

Β 

Β 

Β 

Equity

Share capital

14

0.1Β 

0.1Β 

0.1Β 

Share premium account

67.3Β 

66.4Β 

66.4Β 

Capital contribution reserve

34.7Β 

34.7Β 

34.7Β 

Retained earnings

941.2Β 

1,003.8Β 

954.2Β 

Other reserve

(825.4)

(825.4)

(825.4)

Currency reserve

0.3Β 

(0.3)

4.8Β 

Equity attributable to equity holders of the parent

218.2Β 

279.3Β 

234.8Β 

Β Β Condensed consolidatedΒ statement of changes in equityΒ (unaudited)

ShareΒ capital

$millionΒ 

Share premium

$millionΒ 

Capital contribution reserve

$million

Retained earnings

$million

Other reserve

$million

Currency reserve

$millionΒ 

Total equity

$million

As at 1 January 2008

0.1Β 

66.4Β 

34.7Β 

915.2Β 

(825.4)

2.4Β 

193.4Β 

Total comprehensive income for the period

-Β 

-Β 

-Β 

22.7Β 

-Β 

2.4Β 

25.1Β 

Share-based payments

-Β 

-Β 

-Β 

16.3Β 

-Β 

-Β 

16.3Β 

Β 

Β 

Β 

Β 

Β 

Β 

As at 30 June 2008

0.1Β 

66.4Β 

34.7Β 

954.2Β 

(825.4)

4.8Β 

234.8Β 

Total comprehensive income (expense) for the period

-Β 

-Β 

-Β 

44.2Β 

-Β 

(5.1)Β 

39.1Β 

Share-based payments

-Β 

-Β 

-Β 

5.4Β 

-Β 

-Β 

5.4Β 

Β 

Β 

Β 

Β 

Β 

Β 

As at 31 December 2008

0.1Β 

66.4Β 

34.7Β 

1,003.8Β 

(825.4)

(0.3)

279.3

Total comprehensive income (expense) for the period

-Β 

-Β 

-Β 

(66.9)

-Β 

0.6Β 

(66.3)

Issue of shares

-Β 

0.9Β 

-Β 

-Β 

-Β 

-Β 

0.9Β 

Share-based payments

-Β 

-Β 

-Β 

4.3Β 

-Β 

-Β 

4.3Β 

Β 

Β 

Β 

Β 

Β 

Β 

Β 

As at 30 June 2009

0.1

67.3Β 

34.7Β 

941.2Β 

(825.4)

0.3Β 

218.2Β 

Β 

Β 

Β 

Share premium is the amount subscribed for share capital in excess of nominal value. Capital contribution reserve is the amount arising from share-based payments made byΒ parties associated with the Principal ShareholdersΒ and cash held by the Employee Trust. Retained earnings are the cumulative net gains and losses recognised in theΒ condensed consolidatedΒ income statement after the effect of share-based payments. Currency reserve represents the gains/losses arising on retranslating the net assets of overseas operations into US dollars.

The other reserve of $825.4 million is the amount arising from the application of accounting which is similar to the pooling of interests method, as set out in the Group's accounting policiesΒ in the 2008 Annual Report. Under this method of accounting, the difference between the consideration for the controlling interest and the nominal value of the shares acquired is taken to other reserves on consolidation. As a result, the share capital and reserves reflect PartyGaming Plc's share capital and the retained earnings for each of the periods ended 30 June 2008, 31 December 2008 and 30 June 2009 and reflects the cumulative profits as if the current Group structure had always been in place.

Β Β Condensed consolidatedΒ statement of cashflowsΒ (unaudited)

Six months to 30 June

2009

$millionΒ 

2008

$millionΒ 

(Loss) profit for the period

(66.9)

22.7

Adjustments for:

Amortisation of intangibles

12.1Β 

11.4Β 

Interest expense

-Β 

0.2Β 

Interest income

(1.2)

(2.7)

Depreciation of property, plant and equipment

6.7Β 

9.4Β 

Impairment of assets held for sale

0.8Β 

-Β 

Increase in reserves due to share-based payments

4.3Β 

16.3Β 

(Profit) loss on sale of property, plant and equipment

-Β 

0.2Β 

Currency translation reserve

(0.1)

1.1Β 

Income tax expense

2.8Β 

3.6Β 

Β 

Β 

Β 

Operating cashflows before movements in working capital and provisions

(41.5)

62.2Β 

Decrease in trade and other receivables

0.3Β 

6.8Β 

Increase (decrease) in trade and other payables

85.5Β 

(0.3)

Decrease in provisions

-Β 

(1.7)

Β 

Cash generated from operating activities

44.3Β 

67.0

Income taxes paid

(2.0)

(0.9)

Β 

Β 

Β 

Net cash inflow from operating activities

42.3Β 

66.1Β 

Β 

Β 

Β 

Investing activities

Purchases of property, plant and equipment

(3.7)

(4.3)

SaleΒ of property, plant and equipment

0.1Β 

-Β 

Purchases of intangible assets

(2.3)

(32.3)

Interest received

1.2Β 

2.7Β 

Increase in short-term investments

(0.6)

(1.0)

Β 

Β 

Net cash used in investing activities

(5.3)

(34.9)

Β 

Β 

Financing activities

Issue of ordinary shares

0.9Β 

-

Interest paid

-Β 

(2.0)

Β 

Β 

Net cash used in financing activities

0.9Β 

(2.0)

Β 

Β 

Net increase in cash and cash equivalents

37.9Β 

29.2Β 

Net cash and cash equivalents at beginning ofΒ period

193.1Β 

119.3Β 

Β 

Β 

Net cash and cash equivalents at end of period

231.0Β 

148.5Β 

Β 

Β Β Notes to theΒ condensed consolidatedΒ financialΒ statements

1. Basis of preparation

The unaudited interimΒ condensed consolidatedΒ financial statements for the six months ended 30 JuneΒ 2009Β have been prepared in accordance with International Accounting Standard 34Β -Β Interim Financial Reporting, and have been prepared on the basis of International Financial Reporting Standards ('IFRSs') and International Financial Reporting Interpretations Committee ('IFRIC') interpretations as adopted by the European Union that are effective for the year endingΒ 31 DecemberΒ 2009.

The unaudited interim condensed financial statements for the six months ended 30 JuneΒ 2009, which were approved by the Board onΒ 28Β AugustΒ 2009, do not comprise statutory accounts, and should be read in conjunction with the Annual Report for the year ended 31 DecemberΒ 2008. Those accounts have been reported upon by the Group's auditors and delivered to CompaniesΒ HouseΒ inΒ Gibraltar. The report of the auditorsΒ on those accountsΒ was unqualified but included an emphasis of matter paragraph relating to certain contingent liabilities. Those contingent liabilities no longer exist as at 30 June 2009. The Annual Report is published in the Investors section of the Group website (www.partygaming.com)Β and is available from the Company on request.

Except as described below, the accounting policies adopted in the preparation of the unaudited interim condensed financial statements are consistent with the policies applied by the Group in itsΒ consolidatedΒ financial statements for the year ended 31 DecemberΒ 2008.

In the current financial year the Group will adopt the followingΒ International Accounting Standards ('IASs')Β and interpretations, issued by the International Accounting Standards Board or the IFRIC, for the first time with no significant impact on itsΒ condensed consolidatedΒ results or financial position:

IFRICΒ 16 -Β Hedges of a Net Investment in a Foreign OperationΒ (effective for annual periods beginning on or after 1 October 2008).

IFRIC 17 -Β Distributions of Non-cash Assets to OwnersΒ (effective for annual periods beginning on or after 1 July 2009). This was early adopted by the Group in accordance with best practice.

IAS 1 -Β Presentation of Financial StatementsΒ (effective for annual periods beginning on or after 1 January 2009).

IAS 32 and IAS 1Β (Amended)Β -Β Puttable Financial Instruments and Obligations Arising on LiquidationΒ (effective for annual periods beginning on or after 1 January 2009).

IFRS 1 and IAS 27 (Amended) -Β Cost of an Investment in a Subsidiary, Jointly-Controlled Entity orΒ AssociateΒ (effective for annual periods beginning on or after 1 January 2009).

Improvements to IFRSs (effective for annual periods beginning on or after 1 January 2009).

The following interpretations were issued by the IFRIC and IASB beforeΒ 30 June 2009Β but were not effective for the 2009 year end:

IAS 27 (Amended) -Β Consolidated and Separate Financial StatementsΒ (effective for annual periods beginning on or after 1 July 2009).

IAS 39 (Amended) -Β Financial Instruments: Recognition and Measurement: Eligible Hedged ItemsΒ (effective for annual periods beginning on or after 1 July 2009).

IFRS 3 (Revised) -Β Business CombinationsΒ (effective for annual periods beginning on or after 1 July 2009).

The Group isΒ assessingΒ the impact, if any, that these standards will have on the presentation of theΒ condensed consolidatedΒ results.

Β Β 2. Seasonality of operations

Seasonality is one of many factors that affect quarter on quarter revenue growth. Like many other online businesses with customer bases locatedΒ predominantlyΒ in the Northern hemisphere, during the winter months consumers tend to spend more time online than during the summer months. In addition, as the Group's customer base becomes more casual in nature, so seasonality can be expected to have a greater impact as customers that have a broad variety of interests, including online gaming, can be expected to take advantage of longer daylight hours and better weather conditions to enjoy other leisure pursuits.

3. Restatement of prior periods

In the interim accounts for the period ended 30 June 2008Β and the annual accounts for theΒ year ended 31 December 2008,Β casinoΒ netΒ revenue generated from theΒ bingoΒ platformΒ was classified as part of casino.Β This is now reported as bingoΒ netΒ revenue. In the six months to 30 June 2008 the amountΒ wasΒ $0.5 millionΒ with associated costs ofΒ $0.2 million.

4. Discontinued operations

Consolidated statement of comprehensive income

Six months to 30 June

2009

$millionΒ 

2008

$millionΒ 

Non-Prosecution Agreement

(101.0)

-Β 

Other

(0.7)Β 

(4.0)

Β 

Administrative expenses

(101.7)Β 

(4.0)

Β 

Β 

Β 

LossΒ from operating activities

(101.7)Β 

(4.0)

Finance costs

(0.4)

-

Β 

Β 

Β 

Loss after tax

(102.1)Β 

(4.0)

Β 

LossΒ perΒ shareΒ (cents)

BasicΒ and diluted

(25.2)

(1.0)

Β 

Β 

Β 

Discontinued operations refers to those operations located physically outside of the US but which relate to US customers that were no longer accepted following the enactment of the UIGEA.

On 6 April 2009 the Group entered into a Non-Prosecution AgreementΒ ('NPA')Β with the USAO. Under the terms of the agreement, the USAO will not prosecute the Group for providing internet gambling services to customers in the US prior to the enactment of the UIGEA and the Group agreed to pay $105.0Β million,Β details of which are shown in note 11. TheΒ charge of $101.0 million (2008: $nil) in respectΒ of theΒ NPAΒ reflects the fair value of the settlement.Β Β Other costs relate primarily to legal costs associated with the above. Finance costs relate to its amortisation.

Consolidated statement of cashflows

Six months to 30 June

2009

$millionΒ 

2008

$millionΒ 

Net cashΒ outflow from operating activities

(5.7)

(4.0)

Β 

Β 

Net decrease in cash and cash equivalents

(5.7)

(4.0)

5. Revenue and business segment information

For management purposes and transacting with customers, the Group's operationsΒ areΒ segmented into the following four operatingΒ segments:

>Β pokerΒ (includingΒ emergingΒ games),

>Β casino

>Β sports betting, and

>Β bingo.

These divisions are the basis upon which the Group reports its segment information. Unallocated corporate expensesΒ relate to the Group as a whole and are not allocated to individual segments.

Six months to 30 June 2009

Poker

$millionΒ 

CasinoΒ $millionΒ 

Sports

Betting

$millionΒ 

Bingo

$millionΒ 

Unallocated corporateΒ $millionΒ 

Consolidated

$millionΒ 

Continuing operations

Net revenue

102.6Β 

89.3Β 

7.7Β 

1.7Β 

-Β 

201.3Β 

Clean EBITDA

25.7Β 

36.0Β 

1.5Β 

0.2Β 

(2.7)

60.7Β 

ProfitΒ (loss)Β before tax

24.0Β 

33.4Β 

(4.6)

0.2Β 

(15.0)

38.0

Discontinued operations

Clean EBITDA

-Β 

-Β 

-Β 

-Β 

(0.7)

(0.7)

LossΒ before tax

-Β 

-Β 

-Β 

-Β 

(102.1)

(102.1)

Total operations

Net revenue

102.6Β 

89.3Β 

7.7Β 

1.7Β 

-Β 

201.3Β 

Clean EBITDA

25.7Β 

36.0Β 

1.5Β 

0.2Β 

(3.4)

60.0Β 

ProfitΒ (loss)Β before tax

24.0Β 

33.4Β 

(4.6)

0.2Β 

(117.1)

(64.1)

Β 

Β 

Β 

Β 

Β 

Β 

Β 

Six months to 30 June 2008

Poker

$millionΒ 

Casino

$millionΒ 

Sports

Betting

$millionΒ 

Bingo

$millionΒ 

Unallocated corporate $millionΒ 

Consolidated

$millionΒ 

Continuing operations

Net revenue

153.9Β 

89.5Β 

8.9

2.5Β 

-Β 

254.8Β 

Clean EBITDA

36.0Β 

26.7

1.2

(0.1)

1.1Β 

64.9Β 

ProfitΒ (loss)Β before tax

34.5Β 

23.9Β 

(4.9)

(0.1)

(23.1)

30.3Β 

Discontinued operations

Clean EBITDA

-Β 

-Β 

-Β 

-Β 

(4.0)

(4.0)

LossΒ before tax

-Β 

-Β 

-Β 

-Β 

(4.0)

(4.0)

Total operations

Net revenue

153.9Β 

89.5Β 

8.9Β 

2.5Β 

-Β 

254.8Β 

Clean EBITDA

36.0Β 

26.7Β 

1.2Β 

(0.1)

(2.9)

60.9Β 

ProfitΒ (loss)Β before tax

34.5Β 

23.9Β 

(4.9)

(0.1)

(27.1)

26.3Β 

Β 

Β 

Β 

Β 

Β 

Β 

Β 

Geographical analysis of net revenue

Six months to 30 June

2009

$millionΒ 

2008

$millionΒ 

Germany

41.4Β 

51.4Β 

Canada

30.9Β 

43.0Β 

United Kingdom

17.5Β 

27.1Β 

Other

111.5Β 

133.3Β 

Β 

Β 

Net revenue

201.3Β 

254.8Β 

Β 

Β 

Β 

Β Β 6. Share-based payments

Six months to 30 June

2009

$millionΒ 

2008

$millionΒ 

Charge relating to nil-cost options

issued pre-IPO

-

1.2Β 

issued post-IPO

1.6

12.2Β 

Β 

Total charge relating to nil-cost options

1.6

13.4Β 

FMV Plan

1.5

2.9Β 

PSP Plan

1.0

-Β 

Executive FMV Plan

0.2

-Β 

Β 

Total charge

4.3

16.3Β 

Β 

Β 

Β 

Prior to flotation, theΒ founder shareholders established the PartyGaming Plc Share Option Plan (the 'Nil-Cost Plan') for the benefit of the current and future workforce.Β Β Under the terms of the Nil-Cost Plan each option takes the form of a right, exercisable at nil-cost, to acquire shares in the Company, the vesting of whichΒ isΒ satisfied by existing shares whichΒ wereΒ issued to the Employee TrustΒ in June 2005.

Following the enactment of the UIGEA, the Company implemented on 29 DecemberΒ 2006 aΒ one-off adjustment to existingΒ Nil-Cost PlanΒ awardsΒ byΒ grantingΒ new incentive awards by using an additional 40 millionΒ shares gifted to the Employee Trust byΒ the Principal Shareholders of the Company. As such, the exercise of theseΒ Nil-Cost PlanΒ options has no cash impact on the Company. However,Β IFRS requires that the fair value of the options be amortised through the income statement over the life of the options.

In the first half of 2007, following a consultation with major shareholders, the Company introduced the PartyGaming Plc All-Employee Option Plan ('FMV Plan') and PartyGaming Plc Performance Share Plan ('PSP Plan') and also began making awards under the existing PartyGaming Plc Executive Share Option Plan ('Executive FMV Plan').Β 

7. Tax

Analysis of tax charge

Six months to 30 June

2009

$millionΒ 

2008

$millionΒ 

Income tax expense for the period

2.8Β 

3.6

Β 

Β 

Β 

There are no material deferred tax balances arising during the period. There is no tax associated with Discontinued operations.

Factors affecting the tax charge for the period

The Group's policy is to manage, control and operate Group companies only in the countries in which they are registered. At the period end there were Group companies registered in 12 countries includingΒ Gibraltar. However, the rules and practice governing the taxation of eCommerce activity are evolving in many countries. It is possible that the amount of tax that will eventually become payable may differ from the amount provided in theΒ condensed consolidatedΒ financialΒ statements.

Factors that may affect future tax charges

InΒ Gibraltar, the Group benefits from the exempt company regime. The Gibraltar exempt company regime will be phased out by 31 December 2010; assessable income is taxed inΒ GibraltarΒ at the mainstream corporation tax rate, whichΒ is expected toΒ be 10% from 1 January 2011.

InΒ India, the Group benefits from a tax holiday on income from qualifying activities, which has been extended until March 2011; under current rules assessable income is taxed inΒ IndiaΒ at approximately 34%. The Minimum Alternative Tax has increased from 11.33% to approximately 17% from 1 April 2009. Fringe benefit tax, which is payable at approximately 34% on a proportion of specified benefits provided or deemed to have been provided to past and present employees in India, has been abolished with effect from 1 April 2009.

Β Β 8. Earnings perΒ share ('EPS')

Β 

Β 

Β 

2009Β 

Β 

Β 

2008Β 

Six months to 30 June

Continuing operationsΒ centsΒ 

Discontinued operations

centsΒ 

Total

centsΒ 

Continuing operationsΒ centsΒ 

Discontinued operations centsΒ 

Total

CentsΒ 

Basic EPS

8.7Β 

(25.2)

(16.5)

6.6Β 

(1.0)

5.6Β 

Diluted EPS*

8.2Β 

(25.2)

(16.5)

6.2Β 

(1.0)

5.3Β 

Basic Clean EPS

9.7Β 

(0.1)

9.6Β 

10.6Β 

(1.0)

9.6Β 

Diluted Clean EPS*

9.2Β 

(0.1)

9.0Β 

10.1Β 

(1.0)

9.1Β 

Β 

Β 

Β 

Β 

Β 

Β 

Β 

* A dilutedΒ EPS calculationΒ may not increase aΒ basicΒ EPS calculation.

Basic earnings perΒ share

Basic earnings per share is calculated by dividing the earnings attributable to ordinary shareholders by the weighted averageΒ number of ordinary shares outstanding during the year, excluding those held as treasury shares.

Six months to 30 June

2009

TotalΒ 

2008

TotalΒ 

Basic EPS

Basic (loss) earnings ($million)

(66.9)

22.7Β 

Weighted average number of ordinary shares (million)

406.1Β 

404.6Β 

Basic (loss) earnings per ordinary shareΒ (cents)

(16.5)

5.6Β 

Β 

Β 

Basic Clean EPS

Adjusted earnings ($million)

38.8Β 

39.0Β 

Weighted average number of ordinary shares (million)

406.1Β 

404.6Β 

Adjusted earnings per ordinary shareΒ (cents)

9.6Β 

9.6Β 

Β 

Β 

Β 

Clean earnings perΒ share

Management believes that Clean earnings per share reflects the underlying performance of the business and assists in providing a clearer view of the fundamental performance of the Group. Clean EBITDA and Clean earnings per share are performance measures used internally by management to manage the operations of the business and remove the impact of one-off and non-cash items. They are therefore calculated beforeΒ provision for payments associated with the Group's Non-Prosecution Agreement,Β andΒ non-cash charges relating to share-based payments.

Clean net earnings attributable to equity shareholders is derived as follows:

Β 

Β 

Β 

2009Β 

Β 

Β 

2008Β 

Six months to 30 June

Continuing operationsΒ $millionΒ 

Discontinued operations

$million

Total

$million

Continuing operationsΒ $millionΒ 

Discontinued operationsΒ $million

Total

$million

Earnings (loss) for the purposes of basic and diluted earnings per share being profit attributable to equity holders of the parent

35.2Β 

(102.1)

(66.9)

26.7Β 

(4.0)

22.7Β 

Share-based payments

4.3Β 

-Β 

4.3Β 

16.3Β 

-Β 

16.3Β 

Provision for payments associated with the Group's NPAΒ 

-Β 

101.0Β 

101.0Β 

-Β 

-Β 

-Β 

Unwinding of discount of the Group's NPA

-Β 

0.4Β 

0.4Β 

-Β 

-Β 

-Β 

Clean net earnings (loss)

39.5Β 

(0.7)

38.8Β 

43.0Β 

(4.0)

39.0Β 

Six months to 30 June

2009

Number

millionΒ 

2008

Number

million

Weighted average number of shares

Number of shares in issue as at 1 January

411.5Β 

400.0Β 

Number of shares in issue as at 1 January held by the Employee Trust

(6.7)

(11.3)

Weighted average number of shares issued during the period

0.1Β 

-Β 

Effect of vested share options

1.2Β 

15.9Β 

Β 

Β 

Weighted average number of ordinary shares for the purposes of basic earnings per share

406.1Β 

404.6Β 

Effect of potential dilutive unvested shares

23.6Β 

23.0Β 

Β 

Β 

Weighted average number of ordinary shares for the purposes of diluted earnings per share

429.7Β 

427.6Β 

Β 

Β 

Β 

In accordance with IAS 33, the weighted average number of shares for diluted earnings per share takes into account all potentially dilutive shares granted, which are not included in the number of shares for basic earnings per share above.Β Β Although the unvested, potentially dilutive shares are contingently issuable, in accordance with IAS 33 the period end is treated as the end of the performance period. Those option holders who were employees at that date are deemed to have satisfied the performance requirements and their related,Β potentially dilutive shares have been included for the purpose of diluted EPS.

9. Intangible assets

Β 

Other intangibles

$millionΒ 

Goodwill

$millionΒ 

Development expenditure

$millionΒ 

Total

$millionΒ 

Cost or valuation

As at 1Β JanuaryΒ 2008

157.6

208.7Β 

6.4

372.7

Additions

0.6

-Β 

1.0

1.6

Β 

As at 30 June 2008

158.2Β 

208.7Β 

7.4Β 

374.3Β 

Additions

0.9Β 

-Β 

1.8Β 

2.7Β 

Β 

Β 

Β 

Β 

Β 

As at 31 December 2008

159.1Β 

208.7Β 

9.2Β 

377.0Β 

Additions

-Β 

-Β 

2.3Β 

2.3Β 

Β 

Β 

Β 

Β 

Β 

As at 30 June 2009

159.1Β 

208.7Β 

11.5Β 

379.3Β 

Β 

Β 

Β 

Β 

Β 

Amortisation

As at 1Β JanuaryΒ 2008

92.9

76.1

0.5

169.5

Charge for theΒ period

10.3

-

1.1

11.4

As at 30 June 2008

103.2

76.1Β 

1.6Β 

180.9Β 

Charge for theΒ period

10.4Β 

-Β 

1.2Β 

11.6Β 

Β 

Β 

Β 

Β 

Β 

As at 31 December 2008

113.6Β 

76.1Β 

2.8Β 

192.5Β 

Charge for theΒ period

10.7Β 

-Β 

1.4Β 

12.1Β 

Β 

Β 

Β 

Β 

Β 

As at 30 June 2009

124.3Β 

76.1Β 

4.2Β 

204.6Β 

Β 

Β 

Β 

Β 

Β 

Carrying amounts

As at 30 June 2008

55.0Β 

132.6Β 

5.8Β 

193.4

As at 31 December 2008

45.5Β 

132.6Β 

6.4Β 

184.5Β 

As at 30 June 2009

34.8Β 

132.6Β 

7.3Β 

174.7Β 

Β 

Β 

Β 

Β 

Β 

The other intangible assets primarily include the customer lists, brands and other intangibles acquired in respect of Gamebookers and the acquisitions from EOL and IOG which are being amortised over their estimated useful economic lives of between 18 months and ten years.Β Β The values are based on cashflow projections from existing customers taking into account the expected impact of player attrition.

Development expenditure represents software infrastructure assets that have been developed and generated internally. They are being amortised over their estimated useful economic lives of between three and five years.

In accordance with IAS 36, the Group regularly monitors the carrying value of its intangible assets.Β Β A detailed review was undertaken at 31 December 2008 to assess whether the carrying value of assets was supported by the net present value of future cashflows derived from those assets using cashflow projections for a ten-year period. The Board are not aware of any evidence of impairment during the current period.

10. Property, plant and equipment

Β 

Land and buildings

$millionΒ 

Plant, machinery and vehicles

$millionΒ 

Fixtures, fittings, tools and equipment

$millionΒ 

Total

$millionΒ 

Cost or valuation

As at 1Β JanuaryΒ 2008

14.6

5.1

89.8

109.5

Exchange movements

1.4

(0.2)

(0.4)

0.8

Additions

0.2

1.5

2.6

4.3

Reclassified as assets held for sale

(9.0)

-

-

(9.0)

Disposals

-

(0.3)

(3.5)

(3.8)

As at 30 June 2008

7.2Β 

6.1Β 

88.5Β 

101.8Β 

Exchange movements

(1.7)

(0.9)

(9.9)

(12.5)

Additions

0.1Β 

0.1Β 

3.9Β 

4.1Β 

Disposals

-Β 

-Β 

(1.0)

(1.0)

Β 

Β 

Β 

Β 

Β 

As at 31 December 2008

5.6Β 

5.3Β 

81.5Β 

92.4Β 

Exchange movements

0.5Β 

0.2Β 

3.6Β 

4.3Β 

Additions

0.1Β 

0.3Β 

3.3Β 

3.7Β 

Disposals

-Β 

-Β 

(0.2)

(0.2)

Β 

Β 

Β 

Β 

Β 

As at 30 June 2009

6.2Β 

5.8Β 

88.2Β 

100.2Β 

Β 

Β 

Β 

Β 

Β 

Depreciation

As at 1Β JanuaryΒ 2008

3.3

3.7

64.8

71.8

Exchange movements

0.6

(0.5)

(0.6)

(0.5)

Charge for theΒ period

0.6

0.4

8.4

9.4

Disposals

-

(0.2)

(3.4)

(3.6)

As at 30 June 2008

4.5Β 

3.4Β 

69.2Β 

77.1Β 

Exchange movements

(1.0)

(0.6)

(8.0)

(9.6)

Charge for theΒ period

0.1Β 

1.4Β 

7.7Β 

9.2Β 

Disposals

-Β 

-Β 

(1.0)

(1.0)

Β 

Β 

Β 

Β 

Β 

As at 31 December 2008

3.6Β 

4.2Β 

67.9Β 

75.7Β 

Exchange movements

0.3Β 

0.2Β 

3.2Β 

3.7Β 

Charge for theΒ period

0.6Β 

0.3Β 

5.8Β 

6.7Β 

Disposals

-Β 

-Β 

(0.1)

(0.1)

Β 

Β 

Β 

Β 

Β 

As at 30 June 2009

4.5Β 

4.7Β 

76.8Β 

86.0Β 

Β 

Β 

Β 

Β 

Β 

Carrying amounts

As at 30 June 2008

2.7Β 

2.7Β 

19.3Β 

24.7Β 

As at 31 December 2008

2.0Β 

1.1Β 

13.6Β 

16.7Β 

As at 30 June 2009

1.7Β 

1.1Β 

11.4Β 

14.2Β 

Β 

Β 

Β 

Β 

Β 

Β Β 11. Trade and other payables

As at 30 June

2009

$million

As at 31 December

2008

$millionΒ 

As at 30 June

2008

$million

Β 

Amounts due underΒ Non-Prosecution Agreement

24.7Β 

-Β 

-Β 

Other

41.7

44.1Β 

65.0Β 

Β 

Β 

Β 

Current liabilities

66.4

44.1Β 

65.0Β 

Β 

Later than 1 year and not later than 5 years

Amounts due underΒ Non-Prosecution Agreement

71.7Β 

-Β 

-Β 

Β 

Β 

Β 

Non-current liabilities

71.7Β 

-Β 

-Β 

The carrying amount of other liabilities approximates to their fair value which is based on the net present value of expected future cashflows.

On 6 April 2009 the Group entered into a Non-Prosecution AgreementΒ ('NPA')Β with the USAO. Under the terms of the agreement, the USAO will not prosecute the Group for providing internet gambling services to customers in theΒ USΒ prior to the enactment of the UIGEA and the Group agreed to pay $105.0Β million.Β The fair value of theΒ amount payable underΒ theΒ NPAΒ of $101.0Β millionΒ isΒ measured at amortised cost based onΒ cashflows discounted at 2%. $5.0Β millionΒ was paid on 10 April 2009, and the remainingΒ amountΒ isΒ payableΒ as follows:

As at 30 June

2009

$million

Payable on:

30 September 2009

10.0

31 March 2010

15.0

30 September 2010

15.0

31 March 2011

15.0

30 September 2011

15.0

31 March 2012

15.0

30 September 2012

15.0

Β 

Total

100.0

12. Provisions

As at 30 June

2009

$million

As at 31 December

2008

$millionΒ 

As at 30 June

2008

$million

Β 

Provision at beginning of period

2.0Β 

5.0Β 

5.0Β 

Charged to income statement

5.3Β 

2.6Β 

1.2Β 

Credited to income statement

(5.3)

(5.6)

(2.9)

Β 

Β 

Β 

Provision at end of period

2.0Β 

2.0Β 

3.3Β 

Provisions are expected to be settled within the next year and relate toΒ customerΒ chargebacks which are recognised at the Directors' best estimate of the provisionΒ required,Β based on past experience of such expenses applied to the level of activity.

Β 

Β Β 13. Contingent liabilities

From time to time the Group is subject to legal claims and actions against it. The Group takes legal advice as to the likelihood of success of such claims and actions.

Regulatory issues

As part ofΒ itsΒ ongoing regulatory compliance process, the Board continues to monitor legal and regulatory developments and their potential impact on the business and take appropriate advice in respect of these developments.

The BoardΒ isΒ not aware of any regulatory issue that would give rise to a contingent liability.

Litigation

The Group is the defendant in aΒ USΒ action which is based on alleged collusion taking place on the Group's online poker tables.Β Β This action has been brought by two individual plaintiffs who are seeking class certification.Β Β The class seeking to be represented comprises poker customers in theΒ USΒ who from 1 January 2002 played real money games on the Group's sites.

The Group believes the action to be speculative, without merit and open to challenge on a number of grounds. The Group had not hitherto submitted toΒ USΒ jurisdiction and therefore the action had not been contested.Β Β In light of a number of factors, not all of which pertained at the time of the decision not to contest, the Group decided to seek to challenge the proceedings and accordingly sought and was granted permission to enter a defence and contest the action on the merits.Β Β The Group also applied to have the action dismissed, and the judge granted that order and dismissed the proceedings with prejudice on 30 September 2008. Subsequently, the plaintiffs have appealed the judge's decision.

The Board believes that the disclosure of a range of potential liability, if any, would be prejudicial to the Group's interests.

14. Share capital

Issued and fully paid

$Β 

Number

millionΒ 

Ordinary shares as at 30 June 2008 and 31 December 2008

103,866Β 

411.5Β 

Issued during the period

74Β 

0.4Β 

Β 

Β 

Ordinary shares as at 30Β JuneΒ 2009

103,940Β 

411.9Β 

Β 

Β 

Β 

Shares issued are converted into US dollars at the exchange rate prevailing on the date of issue.Β Β The issued and fully paid share capital of the Group amounts to $103,939.73 and is split into 411,854,270 ordinary shares.Β Β The share capital inΒ UKΒ sterling is Β£61,778.14 and translates at an average exchange rate of 1.68247Β US dollars to Β£1 sterling.Β Β As at 30 June 2009, 4,467,307 (2008: 7,544,977) ordinary shares were held as treasury shares by the Employee Trust.

Shares issued during the period relate to the exercising of certain share options (see note 16).

Authorised share capital and significant terms and conditions

On 7 May 2009 theΒ Company'sΒ authorisedΒ share capital was increased from Β£75,000 divided intoΒ 500 million ordinary shares with a par value of 0.015 pence eachΒ to Β£105,000 divided into 700 million ordinary shares of 0.015 pence each.Β Β All issuedΒ shares are fully paid.Β Β The holders of ordinary shares are entitled to receive dividends when declared and are entitled to oneΒ vote per share at meetings of the Company.Β Β The Trustee of the Employee Trust has waived all voting and dividend rights inΒ respect of shares held by the Employee Trust.Β 

15. Related parties

Group

Transactions between the Group companies have been eliminated on consolidation and are not disclosed in this note.

Β Β PrincipalΒ Shareholders

Anurag Dikshit, Ruth Parasol DeLeon and Russ DeLeon are the ultimate controlling shareholders of the Group.Β Β During the period the Principal Shareholders, and corporate entities controlled by the Principal Shareholders, did not receive any remuneration in the form of salary, bonuses or consulting fees (2008: $nil).

The wife of a Principal Shareholder owns a property and it is leased to the Group's Indian subsidiary on an arm's length basis.Β Β Rentals paid during the period were $34,000Β (2008: $37,000).

In 2008 former Directors and Principal Shareholders leased their personal properties to employees of the Group.Β Β The Directors believe that these lease arrangementsΒ wereΒ fair value personal arrangements between the parties involved and are independent of the Group.

The Principal Shareholders have also given certain indemnities to the Group.

Directors and key managementΒ 

Key management are those individuals who the Directors believe have significant authority and responsibility for planning, directing and controlling the activities of the Group. The aggregate short-term and long-term benefits, as well as share-based payments of the Directors and key management of the Group are set out below:

Six months to 30 June

2009

$millionΒ 

2008

$millionΒ 

Short-term benefits

6.9

10.2Β 

Share-based payments

2.5

41.4Β 

Β 

9.4

51.6Β 

Β 

Β 

Β 

At 30 June 2009 an aggregate balance of $1.6Β million (2008: $1.4Β million) was due to Directors and key management.

The Group purchased telecommunication and utility servicesΒ forΒ $1.7Β millionΒ during the periodΒ (2008: $2.3 million)Β on an arm's length basisΒ from companies for whom a Board member is a Director, withΒ noΒ amounts owed at 30 June 2009 (2008: $0.3 million).

The Group made affiliate payments of less than $1,000 (2008: $nil)Β on an arm's length basisΒ to a company for whom aΒ formerΒ Board member is a Director, withΒ noΒ amounts owed atΒ 30 June 2009.

On 1 February 2008, the Group paid the final element of the consideration due to Trident Gaming Plc in respect of the acquisition of the business and assets connected with the Gamebookers.com website. This amounted to €21.0 million and total interest of €1.3 million.Β Β A former Board member was the former CEO of Gamebookers and received €2.1 million of the total consideration.

After the former Chairman of the Board stepped down as a Director on 29 August 2008, he was engaged by the Group under a consultancy agreement to provide services, as required, to the Group. The consultancy will terminate on 29 August 2009 and for a further six months afterwards he is prevented from providing services to other gaming businesses.Β Β A fee of Β£110,000Β was payable to the former Chairman under this consultancy agreement.

In 2008 the Group's subsidiaries provided the following property arrangements during the period to the former Chief Executive Officer:

> two furnished properties available for his use inΒ GibraltarΒ which the Directors believe had a fair rental value of approximately $150,000 per annum (plus service and utility costs); and

> an additional property available for his use at fair rental value, but he did not avail himself of the property. One of the properties has been leased to an employee at fair rental valueΒ of €21,000Β for the six months ended 30 June 2009, withΒ a net prepaymentΒ at 30 June 2009Β of €3,500.

Certain Directors and certain key management were grantedΒ Nil-CostΒ PlanΒ options under service contracts which were granted under a Group share option plan (see noteΒ 16).

Β Β 16.Β Share-based paymentsΒ 

As disclosed in note 6, the Group has adopted and granted awards under the Nil-Cost Plan, FMV Plan, PSP Plan and Executive FMV Plan as a reward and retention incentive for employees of the Group, including the Executive Directors (the 'Participants'). The Group has used the binomial options pricing model.Β Β An appropriate discount has been applied to reflect the fact that dividends are not paid on options that have not vested or have vestedΒ butΒ have not been exercised.

Six months ended 30 June 2009

Nil-Cost Plan

Number

millionΒ 

FMV Plan

Number

million

PSP Plan

Number

million

Executive FMV Plan

Number

million

Outstanding at beginning of period

6.0Β 

21.0Β 

1.7Β 

0.3Β 

Shares over which options granted during the period

0.5Β 

4.1Β 

1.0Β 

0.5Β 

Shares in respect of options lapsed during the period

(1.0)

(2.5)

(0.4)

-Β 

Exercised during the period

(2.2)

(0.4)

-Β 

-Β 

Β 

Β 

Β 

Β 

Β 

Outstanding at end of period

3.3Β 

22.2Β 

2.3Β 

0.8Β 

Β 

Β 

Β 

Β 

Shares over which options granted during the period

475,000Β 

4,086,166Β 

991,817Β 

502,500Β 

Percentage of total issued share capital

0.12%

0.99%

0.24%

0.12%

Β 

Β 

Β 

Β 

Β 

Six months ended 30 June 2008

Nil-Cost Plan

Number

millionΒ 

FMV Plan

Number

million

PSP Plan

Number

million

Executive FMV Plan

Number

million

Outstanding at beginning of period

9.0Β 

7.3Β 

0.4Β 

0.2Β 

Shares over which options granted during the period

2.1Β 

12.5Β 

0.4Β 

0.2Β 

Shares in respect of options lapsed during the period

(0.5)

(1.4)

(0.1)

(0.1)

Exercised during the period

(3.5)

-Β 

-Β 

-Β 

Β 

Β 

Β 

Β 

Β 

Outstanding at end of period

7.1Β 

18.4Β 

0.7Β 

0.3Β 

Β 

Β 

Β 

Β 

Shares over which options granted during the period

2,100,000Β 

12,539,268Β 

407,498Β 

171,402Β 

Percentage of total issued share capital

0.51%

3.05%

0.10%

0.04%

Β 

Β 

Β 

Β 

Β 

Terms and conditions

Nil-Cost Plan

Options granted under this plan during the period generally vest in instalments over a four to five-year period. There are no performance conditions attached toΒ theseΒ options issued by the Group.

FMV Plan

Options granted under this plan during the period generally vest in instalments over a three-year period. There are no performance conditions attached to options issued by the Group under the terms of the FMV Plan.Β Β Executive Directors are not eligible to receive any awards under this plan.

PSP Plan

These awards vest subject to the achievement of a total shareholder return ('TSR') performance target over the three-year period commencing on 1 January 2007, 1 July 2007, 1 January 2008, 1 July 2008 or 1 January 2009 compared to the median TSR of a sector comparator group.Β Β The threshold for vesting at which 25% will vest, will be TSR equalling the median of the comparator group, rising on a straight-line basis to 100% vesting if the Company's TSR exceeds the median by 10% per annum calculated over the three year period.Β It is estimated that outperformance of the median by 10% per annum is broadly equivalent to upper quartile performance over three years.

Β Β Executive FMV Plan

These options vest subject to the growth in the Company's Clean Earnings per share equalling or exceeding 15% per annum in the three year periodsΒ from 1 January 2007, 1 January 2008, 1 July 2008Β Β or 1 January 2009.

17.Β Events after the end of the reporting periodΒ 

Acquisition ofΒ CashcadeΒ 

On 23 July 2009 the Group acquired 100% of the voting equity instruments of Cashcade Limited, an exclusively non-US facing business whose principal activity is the marketing of online bingo and casinos and software services. Cash consideration was an initial Β£71.9 million paid upon completion and provisionally another Β£6.5 millionΒ isΒ payable before the year end for the excess acquired working capital. There is a further Β£24.0 million inΒ contingentΒ consideration payable depending on future profit performance in 2009 and 2010. The acquisition was made on a debt-free / cash-free basis. Details of the provisional fair value of identifiable assets and liabilities acquired, purchase consideration and goodwill are as follows:

Book valueΒ 

$million

AdjustmentΒ 

$millionΒ 

Fair value

$million

Β 

Intangible assets other than goodwill

-Β 

65.0Β 

65.0Β 

Property, plant and equipment

0.3Β 

-Β 

0.3Β 

Trade and other receivables

8.5Β 

-Β 

8.5Β 

Cash and cash equivalents

9.9Β 

-Β 

9.9Β 

Trade and other payablesΒ 

(3.8)

-Β 

(3.8)

Income taxes payableΒ 

(1.7)

-Β 

(1.7)

Client liabilities and progressive prize pools

(1.7)

-Β 

(1.7)

Net deferred tax

1.5Β 

(18.2)

(16.7)

Β 

Β 

Β 

Net assets acquired

13.0Β 

46.8Β 

59.8Β 

Goodwill

108.9Β 

Β 

Β 

Β 

Consideration paid

168.7Β 

Β 

Β 

Β 

Cash

128.9Β 

Contingent consideration payable in cash

38.5Β 

Costs of acquisition

1.3Β 

Β 

Β 

Β 

Consideration paid

168.7Β 

TheΒ provisionalΒ fair value adjustments relateΒ primarilyΒ to the attributing of fair values of customer listsΒ andΒ brandsΒ acquired as part of the acquisition, and the resultant deferred tax arising thereon.Β Β TheseΒ intangible assetsΒ are being amortised over their estimatedΒ useful economic lives of up toΒ fiveΒ years.

Β Β Independent review report to PartyGaming PlcΒ 

IntroductionΒ 

We have been engaged by theΒ Company to review theΒ condensed consolidatedΒ set of financial statements in the half-yearly financial report for the six months ended 30 JuneΒ 2009Β which comprises theΒ condensed consolidatedΒ statementΒ of comprehensive income, theΒ condensed consolidatedΒ statement of financial position,Β theΒ condensed consolidatedΒ statement of changes in equity,Β theΒ condensed consolidatedΒ statement ofΒ cashflows and related notes.

We have read the other information contained in the half-yearly financial report and considered whether it contains any apparent misstatements or material inconsistencies with the information in theΒ condensed consolidatedΒ set of financial statements.

Directors' responsibilities

The half-yearly financial report is the responsibility of and has been approved by theΒ Directors. TheΒ Directors are responsible for preparing the half-yearly financial report in accordance with the Disclosure and Transparency Rules of theΒ United Kingdom's Financial Services Authority.

As disclosed in note 1, the annual financial statements of theΒ Group are prepared in accordance with International Financial Reporting Standards (IFRSs) as adopted by the European Union. TheΒ condensed consolidatedΒ set of financial statements included in this half-yearly financial report has been prepared in accordance with International Accounting Standard 34, ''Interim Financial Reporting'', as adopted by the European Union.

Our responsibility

Our responsibility is to express to theΒ Company a conclusion on theΒ condensed consolidatedΒ set of financial statements in the half-yearly financial report based on our review.

Our report has been prepared in accordance with the terms of our engagement to assist theΒ Company in meeting its responsibilities in respect to half-yearly financial reporting in accordance with the Disclosure and Transparency Rules of theΒ United Kingdom's Financial Services Authority and for no other purpose.Β Β No person is entitled to rely on this report unless such a person is a person entitled to rely upon this report by virtue of and for the purpose of our terms of engagement or has been expressly authorised to do so by our prior written consent.Β Β Save as above, we do not accept responsibility for this report to any other person or for any other purpose and we hereby expressly disclaim any and all such liability.

Scope of review

We conducted our review in accordance with International Standard on Review Engagements (UKΒ andΒ Ireland) 2410,Β 'Review of Interim Financial Information Performed by the Independent Auditor of the Entity', issued by the Auditing Practices Board for use in theΒ United Kingdom. A review of interim financial information consists of making enquiries, primarily of persons responsible for financial and accounting matters, and applying analytical and other review procedures. A review is substantially less in scope than an audit conducted in accordance with International Standards on Auditing (UKΒ andΒ Ireland) and consequently does not enable us to obtain assurance that we would become aware of all significant matters that might be identified in an audit. Accordingly, we do not express an audit opinion.

Conclusion

Based on our review, nothing has come to our attention that causes us to believe that theΒ condensed consolidatedΒ set of financial statements in the half-yearly financial report for the six months ended 30 JuneΒ 2009Β is not prepared, in all material respects, in accordance with International Accounting Standard 34, as adopted by the European Union, and the Disclosure and Transparency Rules of the United Kingdom's Financial Services Authority.

BDO Stoy Hayward LLP

Chartered Accountants and Registered Auditors

55 Baker Street

LondonΒ W1U 7EU

28Β AugustΒ 2009

Β Β Glossary and definitions

'Active player days'Β 

aggregate number of days in the given period in which active players have contributed to rake and/or placed a wager. This can be calculated by multiplying average active players by the number of days in the period

'Attrition'

the ratio of real money signups which are active during the period. The measure indicatesΒ theΒ retention profile of the players

'Average active players'Β or 'Daily average players'

the daily average number of players who contributed to positive rake and/or placed a wager in the given period. This can be calculated by dividing active player days in that period, by the number of days in that period

'Cashcade'

Cashcade Limited and its subsidiaries which own some of theΒ UK's leading bingo websites including FoxyBingo.com andΒ ThinkBingo.com, as well as casino sites GetMinted.com and FoxyFlutter.comΒ 

'Clean EBITDA/EPS'

EBITDA/EPSΒ beforeΒ chargesΒ associated with the Group'sΒ Non-Prosecution Agreement, reorganisation costsΒ andΒ non-cash charges relating to share-based payments.

'Company' or 'PartyGaming'Β 

PartyGaming PlcΒ 

'Discontinued operations'

operations located physically outside of theΒ USΒ but which relate to customers in theΒ USΒ that were no longer accepted following the enactment of the UIGEA on 13 October 2006

'EBITDA'Β 

earnings before interest, tax, depreciation and amortisationΒ 

'EMEA'

Europe, the Middle East andΒ Africa

'EOL'

Empire Online Limited

'Employee Trust'Β 

the PartyGaming Plc Shares Trust, a discretionary share ownership trust established by the Company

'Gamebookers'

www.gamebookers.com, one of the Group's sports betting websites

'Group' or 'PartyGaming Group'Β 

the Company and itsΒ condensed consolidatedΒ subsidiaries and subsidiary undertakings from time to time or, prior to 7 February 2005, PartyGaming Holdings Limited (formerly Headwall Ventures Limited) and itsΒ condensed consolidatedΒ subsidiaries and subsidiary undertakingsΒ 

'IASB'

International Accounting Standards BoardΒ 

'IOG'

Intercontinental Online Gaming Limited

'KPIs'

Key Performance Indicators, such as active player days and yield per active player day

'NPA'

The Non-Prosecution Agreement entered into by the Group and the US Attorney's Office for the Southern District of New York (the 'USAO')Β on 6 April 2009. Under the terms of the agreement, the USAO will not prosecute the Group for providing internet gambling services to customers in theΒ USΒ prior to the enactment of the UIGEA.

'PartyBets'Β 

www.partybets.com, one of the Group's sports betting websites that is also fully integrated into the Group's shared wallet

'PartyBingo'Β 

www.partybingo.com,Β one ofΒ the Group's bingo websitesΒ 

'PartyCasino'

www.partycasino.com, the Group's principal casino websiteΒ 

'PartyGammon'

www.partygammon.com, the Group's backgammon website

'PartyMarkets'

www.partymarkets.com, the Group'sΒ financial spread betting andΒ CFDΒ tradingΒ website

'PartyPoker'Β 

www.partypoker.com, the Group's principal poker websiteΒ 

'Principal Shareholders'

Anurag Dikshit (holding through Crystal Ventures Limited), James Russell DeLeon (holding through Stinson Ridge Limited)Β andΒ Ruth ParasolΒ DeLeonΒ (holding through Emerald Bay Limited)Β 

'Real money sign-up'Β Β or 'sign-up'

aΒ new player who has registered and deposited funds into an account with the company. Customers are categorised between lines of business according to where they first register on the gaming site to address the issues posed by shared wallets

'UIGEA'

The Unlawful Internet Gambling Enforcement Act that was enacted in theΒ USΒ on 13 October 2006

'Unique active player'Β 

aΒ player who has contributed to rake or placed a wager in the period

'USAO'

the United States Attorney's Office for the Southern District of New York

'Yield per unique active player'Β 

net gaming revenue (net of customer bonuses and other fair value adjustments to revenues) divided by the number of unique active players in the period

'Yield per active player day'

net gaming revenue (net of customer bonuses and other fair value adjustments to revenues) divided by the number ofΒ active player days in the period

This information is provided by RNS
The company news service from the London Stock Exchange
Β 
END
Β 
Β 
IR SEUFUWSUSEEA
Date   Source Headline
1st Feb 201612:14 pmRNSScheme effective
1st Feb 201611:12 amRNSForm 8.5 (EPT/RI) Bwin Party Digital Entertainment
29th Jan 201611:14 amRNSForm 8.5 (EPT/RI) Bwin Party Digital Entertainment
29th Jan 201610:43 amRNSScheme sanctioned / Suspension of BPTY Shares
28th Jan 201610:43 amRNSForm 8.5 (EPT/RI) Bwin Party Digital Entertainment
27th Jan 201610:09 amRNSForm 8.5 (EPT/RI) Bwin Party Digital Entertainment
26th Jan 201611:06 amRNSForm 8.5 (EPT/RI) Bwin Party Digital Entertainment
25th Jan 201611:13 amRNSForm 8.5 (EPT/RI) Bwin Party Digital Entertainment
22nd Jan 201611:30 amRNSForm 8.5 (EPT/RI) Bwin Party Digital Entertainment
21st Jan 201611:56 amRNSForm 8.5 (EPT/RI) Bwin Party Digital Entertainment
20th Jan 201611:46 amRNSForm 8.5 (EPT/RI) Bwin Party Digital Entertainment
19th Jan 201611:49 amRNSForm 8.5 (EPT/RI) Bwin Party Digital Entertainment
18th Jan 201612:30 pmRNSForm 8.5 (EPT/RI) Bwin Party Digital Entertainment
15th Jan 20164:06 pmRNSHolding(s) in Company - JPMorgan Chase & Co
15th Jan 20162:34 pmRNSForm 8.3 - bwin.party digital entertainment plc
15th Jan 201612:17 pmRNSForm 8.5 (EPT/RI) Bwin Party Digital Entertainment
14th Jan 201612:39 pmRNSForm 8.5 (EPT/RI) Bwin Party Digital Entertainment
14th Jan 201612:00 pmRNSConfirmation of Transaction Timetable
13th Jan 20161:25 pmRNSForm 8.5 (EPT/RI) Bwin Party Digital Entertainment
13th Jan 201612:19 pmRNSForm 8.3 - bwin.party digital entertainment plc
12th Jan 20161:58 pmRNSForm 8.3 - bwin.party digital entertainment plc
12th Jan 201612:09 pmRNSForm 8.5 (EPT/RI) Bwin Party Digital Entertainment
12th Jan 201610:20 amRNSHolding(s) in Company - JPMorgan Chase & Co
11th Jan 201612:35 pmRNSForm 8.5 (EPT/RI)Bwin Party Digital Entertainment
8th Jan 201612:12 pmRNSForm 8.5 (EPT/RI) Bwin Party Digital Entertainment
7th Jan 20161:39 pmRNSForm 8.3 - bwin.party digital entertainment plc
7th Jan 201611:59 amRNSForm 8.5 (EPT/RI) Bwin Party Digital Entertainment
7th Jan 20169:31 amRNSHolding(s) in Company - Orbis Allan Gray Limited
6th Jan 20161:58 pmRNSForm 8.3 - bwin.party digital entertainment plc
6th Jan 201612:31 pmRNSForm 8.5 (EPT/RI) Bwin Party Digital Entertainment
5th Jan 201612:18 pmRNSForm 8.5 (EPT/RI) Bwin Party Digita Entertainment
5th Jan 20167:00 amRNSPre-close trading update
4th Jan 201611:36 amRNSForm 8.5 (EPT/RI) Bwin Digital Party Entertainment
31st Dec 201512:07 pmRNSForm 8.3 - bwin.party digital entertainment plc
31st Dec 201511:30 amRNSTotal Voting Rights
31st Dec 201511:00 amRNSForm 8.5 (EPT/RI) Bwin Party Digital Entertainment
30th Dec 201512:50 pmRNSForm 8.5 (EPT/RI) Bwin Party Digital Entertainment
29th Dec 20152:33 pmRNSForm 8.3 - bwin.party digital entertainment plc
29th Dec 20152:31 pmRNSHolding(s) in Company - Norges Bank
29th Dec 201512:00 pmRNSForm 8.5 (EPT/RI) Bwin Party Digital Entertainment
24th Dec 201511:40 amRNSForm 8.5 (EPT/RI) Bwin Party Digital Entertainment
23rd Dec 20151:11 pmRNSForm 8.3 - bwin.party digital entertainment plc
23rd Dec 201512:22 pmRNSForm 8.5 (EPT/RI) Bwin Party Digital Entertainment
22nd Dec 20152:59 pmRNSForm 8.3 - bwin.party digital entertainment plc
22nd Dec 20151:06 pmRNSForm 8.5 (EPT/RI) Bwin Party Digital Entertainment
21st Dec 20153:02 pmRNSForm 8.3 - bwin.party digital entertainment plc
21st Dec 201511:44 amRNSHolding(s) in Company - Janus Capital Management
21st Dec 201511:21 amRNSForm 8.5 (EPT/RI) Bwin Party Digital Entertainment
18th Dec 20151:14 pmRNSForm 8.3 - bwin.party digital entertainment plc
18th Dec 201511:24 amRNSForm 8.5 (EPT/RI) BWIN Party Digital Entertainment

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