BPTY.L Regulatory News (BPTY)

15 July 2011

bwin.party digital entertainment plc

("bwin.party" or the "Company")

Directorate Change

The Board of bwin.party announces the appointment of Geoff Baldwin as a non-executive director of the Company with immediate effect. Mr Baldwin replaces Rami Lerner who is stepping down from the Board today as a non-executive director.

Geoff Baldwin's appointment is made following a nomination under the terms of a relationship agreement entered into by amongst others, bwin.party, Emerald Bay Limited and Stinson Ridge Limited that was approved by shareholders on 28 January 2011.

Geoff Baldwin, aged 46, is an investment banking professional with more than 24 years of experience, including serving as a M&A generalist in New York for five years and a technology M&A specialist for the last 19 years, primarily in Silicon Valley, California. He is a founder of GCA Savvian, a global investment bank that is publicly listed on the Tokyo Stock Exchange with dual headquarters in Tokyo and San Francisco. In the United States, GCA Savvian specialises in technology investment banking and is recognised as having a leading franchise in digital media, including social and mobile gaming, internet advertising and ecommerce. Mr Baldwin currently serves on the board of directors of GCA Savvian's listed parent company (GCA Savvian Group Corp.) and its European subsidiary, is a member of the firm's global executive committee and is head of the firm's M&A advisory practice in the United States. Prior to founding GCA Savvian, Mr Baldwin was a Managing Director in Morgan Stanley's mergers and acquisitions group.

Commenting on today's announcement, Simon Duffy, Chairman of bwin.party said:

"We are delighted to welcome Geoff to the Board. Given the pace of change in our marketplace and his wealth of experience of working with high technology and social media companies, Geoff will be well-placed to contribute to the next phase of our corporate development. I would like to thank Rami for his contribution to the Board over the last two years and wish him well for the future."

There are no other disclosures to be made under Listing Rule 9.6.13.

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