11 Oct 2012 13:00
11 October 2012 | |||||||||||||
Watching the World Cup qualifiers? There's an app for that | |||||||||||||
bwin signs partnership with SPORTFIVE International to bring football fans free live streaming of 2014 World Cup Qualifiers | |||||||||||||
As the second round of European qualification matches for the 2014 World Cup kick-off this Friday (12 October), bwin, Europe's largest sports book, has extended its partnership with leading sports marketing agency, SPORTFIVE International. Together they have unveiled Qualifiers 2014™ - Road to Brazil, a new app that offers a digital multi-platform experience bringing live matches* directly to football fans' phones, tablets and PCs.
The initiative is part of bwin's digital sponsorship strategy, which is focused on engaging with sports fans directly by offering premium content, closely integrated into online, mobile and social media platforms. This strategy is already being brought to life through bwin's long-standing relationships with Real Madrid and Bayern Munich, as well as its recently launched partnership with Manchester United.
The comprehensive Qualifiers 2014™ package, which was launched by SPORTFIVE International on 7 September, will stream live matches and highlights videos through native apps for iPhones, iPads and Android devices as well as on the internet, including the bwin.com platform. The focus of Qualifiers 2014™ is on interactivity, with an in-app Twitter feed providing live updates, odds and offers from around the groups to help fans stay fully informed as they watch the action and place their bets. Qualifiers 2014™ also provides a catch-up service, with post-game highlight packages ensuring nothing has to be missed.
In all, a total of 157 games from the European groups will be streamed, culminating with the final qualification matches in October 2013. The package also includes extensive in-stadia branding, customer ticket offers and the integration of the bwin platform into a range of social media channels including Facebook and Twitter.
Commenting on the Qualifiers 2014™ - Road to Brazil, bwin's Group Sports Director Marco Falchetto said:
"We are excited to be able to be offering football fans the chance to watch and interact with World Cup qualification matches like never before. Our aim is to offer our customers the best content and take the betting experience to the next level. SPORTFIVE's innovative new apps deliver on that promise".
The Qualifiers 2014™ - Road to Brazil apps can be downloaded as follows:
iPad app iPhone app Android app
Or followed on social network sites:
Google+
*Certain geographical restrictions apply to the streaming of 2014 European qualification matches - games cannot be streamed in the home and away countries of the nations competing. | |||||||||||||
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