BOTB.L Regulatory News (BOTB)

Best of the Best plc

("Best of the Best" or "the Company")

Preliminary results for the year ended 30 April 2011.

Best of the Best plc displays luxury cars as competition prizes within airport terminals and online.

Key points

·; Business adversely affected by loss of key BAA contracts as reported on 11 October 2010

·; Revenue from combined (continuing and discontinuing) operations £6.57 million (2010: £7.3 million)

·; Revenue from continuing operations £4.74 million (2010: £4.83 million restated)

·; Profit before tax from combined operations £0.17 million (2010: £0.48 million)

·; Profit before tax from continuing operations £0.07 million (2010: £0.45 million restated)

·; Cash balances of £2.74 million (2010: £2.29 million)

·; Net Assets of £4.28 million (2010: £4.28 million)

·; Shopping centre trial at Westfield London to commence in early July

·; Significant changes made to competition types, structures and pricing to assist with a major drive to acquire new players online

William Hindmarch, Chief Executive, said:

"Clearly this has been a difficult time for the Company which has had to react to significant and unforeseen changes to its business. However, we have made the necessary changes to enable the business to refocus and rebuild. The next twelve months will be an exciting period for the Company with much of the focus on testing new player acquisition using sophisticated Life Time Value based models, through both online marketing channels and previously untapped physical locations."

Enquiries:

Please visit www.botb.com for further information

Chief Executive's Statement

As previously reported, the first five months of the financial period saw the business return a solid performance, in line with expectations. However, five months into the financial year, BAA, our largest shareholder and landlord terminated our contracts. BAA was the landlord at seven of our airport sites, representing a substantial proportion of our airport revenues. The business had been performing strongly at these sites during the period. However, BAA decided that they wished to use the central space we occupied to provide more seating, signage and information for passengers.

Since this initial news, we have in fact managed to retain our sites in BAA's airports at Edinburgh and Stansted and in addition we have opened a site in the new Terminal 2 at Dublin Airport. Site refurbishments at Gatwick, Luton, Stansted and Copenhagen are due to be completed in the coming months and we have invested in upgrading our car stock at the airport sites.

This has clearly been a difficult time for the Company but the management has in recent months made significant changes to the main Supercar competition as well adding a broader range of additional competitions to include luxury watches, holidays and technology/gadget prizes. These new competitions, as well as the lower entry price Supercar competition, will enable us to pursue our strategy to significantly increase our online player acquisition over the coming months.

Since the launch of our new IT systems and platform, we have benefited from increasingly accurate data regarding the online and offline Life Time Value of our players. We have been trialing many different online marketing initiatives over recent months in order to achieve a satisfactory cost per acquisition of new players and it is our ambition to significantly scale up our online marketing over the coming months as we grow in confidence with the accuracy of these player acquisition costs.

Results

Revenue from continuing operations for the year ended 30 April 2011 was £4.74 million (2010: £4.83 million restated). Profit before tax from continuing operations for the period was £0.07 million (2010: £0.45 million restated). Earnings per share for the period were 1.13 pence (2010: 2.68 pence).

Revenue from combined (continuing and discontinuing) operations for the year ended 30 April 2011 was £6.57 million (2010: £7.30 million). Profit before tax from combined operations for the period was £0.17 million (2010: £0.41 million).

The cash position of the Company increased to £2.74 million (2010: £2.29 million), with inventory of prizes on display at £1.28 million (2010 £1.42 million). Our net assets, which principally comprise cash, our stock of cars on display (held at net realisable value) and our 997 year leasehold office property, stand at £4.28 million (2010: £4.28 million).

Dividend

The Board is recommending maintaining a final dividend of 1.2 pence per share for the full year ending 30 April 2011 subject to shareholder approval at the AGM on 15 September 2011. The final dividend will be paid on 13 October to shareholders on the register on 16 September.

Business

As reported on 11 October 2010, BAA terminated the Company's contracts at Heathrow, Stansted, Edinburgh and Glasgow airports, effective 3 January 2011. However, the Company has been able to renegotiate with Edinburgh Airport to remain for a further two years and has also recently renegotiated a new contract at Stansted Airport (terms agreed and due to be signed in the coming weeks).

During the period we have opened a new site at Dublin Airport's Terminal 2 which is trading well. We are also expecting to refit sites at Gatwick, Luton, Stansted and Copenhagen over the coming months. We expect the enhanced level of shop fit, together with our new competitions and price points, to drive the performance of our airport outlets.

One of the key drivers behind the decision to restructure the Supercar competition, introduce variable price points, and to launch a range of new lower priced competitions, was to assist with expansion beyond our traditional airport channels. A five week trial commences in early July in London's Westfield Shopping Centre, and assuming a successful result, we have initiated negotiations with a number of other large shopping centre owners, to open further UK sites in the coming months.

We are also trialing player acquisition at sporting events, starting with the Goodwood Festival of Speed in July with the ambition of attending multiple events in the UK in the future.

We are at an advanced stage of discussions regarding a franchise opportunity in South Africa and continue to assess approaches from a number of other territories.

Online Business

We believe the online business to be one of the key areas for growth. The recent changes we have made to competition structures, price points and product categories has not only enabled us to expand to other physical locations but has also facilitated our online marketing efforts with regards to new player acquisition.

We now have a selection of at least eight competitions for players to choose from at anyone one time, encompassing a much broader range of products, with prices ranging from 50 pence to £20 per entry. We believe that this gives our website a much wider appeal and initial evidence and site performance bears this out.

Our average order value has naturally declined with the lower priced competitions on offer, but our transaction volumes have increased by 35% in the last quarter of the financial year compared to the same period in the prior year. Online sales volumes have in fact been maintained despite the loss of five key BAA sites, which were delivering valuable new registrations to the database, and it is an encouraging sign that we have an increasingly broader, scalable, and more engaged subscriber base.

We have been exhaustively analysing the results of our increasing levels of marketing spend over recent months, and in doing so significantly reduced the cost of new player acquisitions. It is our ambition to significantly scale up our online marketing spend over the coming months as our confidence in the accuracy of player acquisition costs and player Life Time Value grows.

Outlook

Clearly this has been a difficult time for the Company which has had to react to significant and unforeseen changes to its business. However, we have made the necessary changes to enable the business to refocus and rebuild. The next twelve months will be an exciting period for the Company with much of the focus on testing new player acquisition using sophisticated Life Time Value based models, through both online marketing channels and previously untapped physical locations.

I look forward to updating shareholders in due course.

William Hindmarch

Chief Executive

4 July 2011

BEST OF THE BEST PLC

Consolidated Statement of Changes in Equity

For The Year Ended 30th April 2011

Called up Profit

share and loss Share

capital account premium

aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa£'000 aaaaaaaaa£'000 aaaaaaaa £'000

Balance at 1 May 2009 636 1,514 1,783

Changes in equity

Dividends - (140) -

Total comprehensive income - 341 -

Balance at 30 April 2010 636 1,715 1,783

Changes in equity

Redemption of share capital (88) - -

Dividends - (132) -

Total comprehensive income - 132 -

Balance at 30 April 2011 548 1,715 1,783

Capital

redemption Other Total

reserve reserves equity

£ £ £

Balance at 1 May 2009 - 145 4,078

Changes in equity

Dividends - - (140)

Total comprehensive income - 3 344

Balance at 30 April 2010 - 148 4,282

Changes in equity

Redemption of share capital - - (88)

Dividends - - (132)

Total comprehensive income 88 - 220

Balance at 30 April 2011 88 148 4,282

BEST OF THE BEST PLC

Notes to the Consolidated Cash Flow Statement

For The Year Ended 30th April 2011

BEST OF THE BEST PLC

Notes to the Preliminary Announcement

For The Year Ended 30th April 2011

1. BASIS OF PREPARATION

The financial information has been prepared in accordance with the recognition and measurement requirements of International Financial Reporting Standards as adopted by the EU (Adopted IFRS's) and with those parts of the Companies Act 2006 applicable to companies reporting under IFRS. The financial statements have been recorded under the historical cost convention.

The financial information set out above does not constitute the Group's statutory accounts for the years ended 30th April 2011 or 2010. The statutory accounts for 2011 will be delivered to the registrar of companies in due course.

2. BASIS OF CONSOLIDATION

The consolidated financial statements incorporate the financial statements of the Company and entities controlled by the Company (its subsidiary undertakings). Where necessary, adjustments are made to the financial statements of the subsidiaries to bring their accounting policies in line with the Group. All intra-group transactions, balances, income and expenses are eliminated on consolidation.

3. ACCOUNTING POLICIES

The preliminary financial information has been prepared using accounting policies set out in the Group's statutory accounts for the year ended 30th April 2011.

FRS 20 'Share-based payment' was adopted for the first time during the 2007 year end. Under this standard, an expense is recognised in the income statement when the Group receives goods or services in exchange for shares or where the valuation of those goods or services incorporates the performance of the Group's share price. The income statement includes a charge for share-based payments of £nil (2010: £2,843).

Revenue represents the value of tickets sold in respect of competitions which have been completed at the accounting date. A competition is completed when the Group closes entries.

4. SEGMENTAL REPORTING

 The directors consider that the primary reporting format is by business segment and that there is only one such segment being that of competition operators. This disclosure has already been provided in this preliminary report. All of the Group's material operations are located in the United Kingdom.

5. TAX

7. EARNINGS PER SHARE

Basic earnings per share is calculated by dividing the earnings attributable to ordinary shareholders by the weighted average number of ordinary shares outstanding during the period.

Diluted earnings per share is calculated using the weighted average number of shares adjusted to assume the conversion of all dilutive potential ordinary shares. The Group has one category of dilutive potential ordinary shares: share options. For the share options a calculation is performed to determine the number of shares that could have been acquired at fair value (determined as the average annual market share price of the Group's shares) based on the monetary value of the subscription rights attached to outstanding share options. The number of shares calculated as above is compared with the number of shares that would have been issued assuming the exercise of the share options.

Reconciliations are set out below.

2011

Weighted

average

number Per-share

Earnings of amount

£'000 shares pence

Basic EPS

Effect of dilutive securities

Options - 248,986

Diluted EPS

Adjusted earnings 132 11,946,407 1.11

2010

Weighted 

average

number Per-share

Earnings of amount

£'000 shares pence

Basic EPS

Effect of dilutive securities

Options - 273,254

Diluted EPS

Adjusted earnings 341 12,991,508 2.62

8. CALLED UP SHARE CAPITAL

Authorised:

Number: Class: Nominal 2011 2010

value: £'000 £'000

30,000,000 Ordinary shares 5p 1,500 1,500

Allotted, issued and fully paid:

Number: Class: Nominal 2011 2010

value: £'000 £'000

10,968,254 Ordinary shares 5p 548 636

Capital redemption:

Number: Class: Nominal 2011 2010

value: £'000 £'000

1,750,000 Ordinary shares 5p 88 -

During the year, it was agreed that along with the termination payment, all 1,750,000 shares owned by BAA Airports Limited be cancelled and the dividend issued in respect of the results of the financial year to 30th April 2010 be returned.

As a result of the cancellation an amount of £87,500 has been credited to the capital redemption reserve.

9. RESERVES

10. RECONCILIATION OF MOVEMENTS IN SHAREHOLDERS' FUNDS

11. The financial information set out above for the years ended 30th April 2011 and 2010 does not constitute statutory accounts within the meaning of Section 240 of the Companies Act 2006. Statutory accounts for 30th April 2010 have been delivered to the Registrar of Companies and those for 30th April 2011 will be delivered following the Company's annual general meeting. The Company's auditors have reported on the full accounts for both years and have accompanied each year with an unqualified report.

12. The annual report and accounts will be posted to shareholders shortly and will be available for members of the public at the Company's registered office, 2 Plato Place, St Dionis Road, London, SW6 4TU.

13. The Annual General Meeting will be held on 15th September 2011 at the offices of Charles Stanley Securities, 25 Luke Street, London, EC2A 4AR.