Audioboom Grp. Regulatory News (BOOM)

8 January 2015

Audioboom Group plc

("Audioboom")

Expansion into Africa

Audioboom (AIM: BOOM), the digital social media platform, announces that it has signed an agreement with an African mobile content aggregator: Cloud Africa, to deliver its Software-as-a-Service ('SaaS') platform functionality, audio content and digital audio advertising to around 100 million mobile subscribers across the continent.

The partnership with Cloud Africa will see the AudioBoom app either pre-loaded onto new handsets, or offered to current mobile contract users as a branded service on the portals of the region's major mobile network operators such as MTN, Airtel and Etisalat.

The telecom companies concerned will support the launch of these services with above-the-line marketing campaigns promoting the AudioBoom service as it rolls out through each country. 

The African market has shown tremendous growth in the past few years. Mobile device sales have risen from 11 million in 2001 to 735 million devices in 2014. Mobile is the primary way Africans access the internet.

Revenues will be generated from this pan-continental partnership via a mixture of shared earnings from data packages purchased by mobile subscribers to use the service and various advertising and branding opportunities.

Rob Proctor, CEO of Audioboom said: "Our SaaS platform continues to attract interest around the world from mobile service providers, content partners and consumers alike. We are delighted to bring the Audioboom experience and content to African mobile users.

"The potential in this market is clear to see and working with a premium partner like Cloud Africa, who already have several significant partnerships and a presence throughout the continent, makes it more of an even more attractive proposition."

Rajesh Parmar, CEO of Cloud Africa said: "Audio is an area which could have a significant impact on large markets where bandwidth to deliver mobile video has traditionally been a challenge.

"We believe Audioboom presents a very powerful proposition that will enable local brands and businesses to effectively engage and monetise the mobile channel through the power of premium audio content and strong call-to-action advertising."

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About Audioboom (www.audioboom.com)

Audioboom Group plc is a SaaS based digital social media audio platform enabling the creation, broadcast and consumption of audio across multiple global media outlets. Audioboom works with some of the biggest names in broadcasting across sport, entertainment and current affairs to bring their content to millions of listeners worldwide via Facebook, Twitter and other media platforms.

The technology allows partners to embed playlists onto their sites and apps, use our mobile apps and functionality as listen again players and re-syndicate their content around the web.

Audioboom also allows the monetisation of audio via the dynamic insertion of pre and post roll advertising into content as a user is listening, allowing contemporary advertising selection, depending on content genre and geographic location of the user.

Audioboom has over 2,000 content partners, including the BBC, Telegraph, Guardian, CBS, Sky Sports, Premier League, Southern Cross Austereo, Reuters, CNBC, Universal andFox.