Blackbird Regulatory News (BIRD)

2 April 2020

Blackbird plc

("Blackbird")

Arsenal Broadband Ltd. selects Blackbird

Blackbird (AIM: BIRD), developer and seller of the patented market-leading cloud video editing platform, is pleased to announce that it has been selected by the media team at Premier League giants Arsenal Football Club for fast, efficient cloud video editing and the publishing of content to fans.

Arsenal is one of the biggest brands in world football and amongst the most successful clubs in the English game having won 13 league titles and a record 13 FA Cups. With one of the largest fan bases globally, Arsenal has a combined following of over 70 million fans across its social media channels.

Arsenal's media team will remotely and collaboratively use cloud-native Blackbird's versatility to produce a wide variety of short form video content for fans to enjoy online.

Blackbird will be used to remotely turnaround live content and to produce compilations of videos retrieved from the team's vast archive of on-premise content. This content will be used across the Club's own digital channels as well as social platforms including Twitter, Facebook, Instagram and YouTube. Content will include clips from live matches, press conferences, training sessions and the club's TV studio featuring punditry by former players.

Blackbird CEO, Ian McDonough, said: "Having Arsenal as Blackbird's newest customer is a real thrill. Their video production teams have a fast-growing reputation of high-quality output. Like many teams with discerning global fan bases they have distributed video creators across multiple sites. With Blackbird they solve the puzzle of working collaboratively and remotely while turning around high-quality content quickly and cost effectively."

Blackbird drives awareness, reach and monetization for brands in the sports, news, entertainment and enterprise sectors. Customers include IMG, Deltatre, Peloton, A+E Networks, Eleven Sports, the U.S Department of State and 49 local US news stations with TownNews.

Contacts:

About Blackbird plc

Blackbird operates in the fast-growing SaaS and cloud video market, and has created the world's most advanced suite of cloud-native computing applications for video, all underpinned by its lightning-fast codec. Blackbird's patented technology allows for frame accurate navigation, playback, viewing and editing in the cloud. Blackbird underpins multiple applications, which are used by rights holders, broadcasters, sports and news video specialists, esports, live events and content owners, post-production houses, other mass market digital video channels and corporations.

Since it is cloud-native, Blackbird removes the need for costly, high end workstations and can be used from almost anywhere on almost any device. It also allows full visibility on multi-location digital content, improves time to market for live content such as video clips and highlights for social media distribution, and ultimately results in much more effective monetisation.

Blackbird® is a registered trademark of Blackbird plc.

Websiteswww.blackbird.video

Social media

www.linkedin.com/company/blackbird-cloudwww.twitter.com/blackbirdcloudwww.facebook.com/blackbirdplc

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