BIDS.L Regulatory News (BIDS)

19 Jun 2008 07:00



ADDleisure Plc / Epic: ADE.L / Index: AIM / Sector: Leisure

19 June 2008

ADDleisure Plc ('ADDleisure' or 'the Company')

Joint Venture agreement with EZYPAY

ADDleisure Plc, the AIM traded company formed to develop products and services in the health and leisure sectors, announces that Digital Plantation Ltd, its 50.2% owned intelligent management software business, has signed a joint venture agreement with EZYPAY, a leading direct debit provider in Australia, to deliver an integrated fitness management and direct debit solution in Australia and New Zealand.

Digital Plantation Ltd, which trades as Ez-Systems, has developed intuitive software to improve efficiency and maximise resources by automatically matching appointments to the resources available and eliminating the chance of double bookings. It has numerous benefits including automated waiting lists where customers are contacted via SMS or email when a space becomes available. The joint venture with EZYPAY, one of the largest billing companies in Australia and New Zealand, will provide customers with the benefits of combining Ez-Systems' management software and technology with EZYPAY's billing administration system, resulting in a fully integrated business management tool.

EZYPAY has established technical support and deliveries teams in Sydney and Wellington, enabling Ez-Systems access and support to the necessary infrastructure required for a smooth transition into operation in Australia, New Zealand and the rest of Asia-Pacific. With the globalisation of large health club chains, the Company sees this as a key strategic advantage for future growth in this region.

George Holman, Founder and Executive Director of EZYPAY, said, "By partnering with Ez-Systems we can deepen the relationship with our Australian and New Zealand client base. We see the fact that Ez-Systems has committed to a joint venture with EZYPAY as a key ingredient in the future success of the enterprise and a true commitment to the market. This is something that is crucial to local and international brands and both parties can now demonstrate true breadth in capabilities and support. "

David Cummin, Managing Director of Ez-Systems, said, "Both George Holman and I are very excited about what this joint venture means for both companies. With our shared foundation in the health and fitness industry, this is a great opportunity for us to build a mutually beneficial relationship. Working together, I have every confidence that this will prove to be a great success."

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For further information visit www.addleisure.com or contact:

About ADDleisure plc

Floated on AIM in October 2004, ADDleisure and its 29% shareholder, BUPA, believe that the increase in awareness of the importance of physical health and well-being has resulted in an opportunity to develop and promote new highly differentiated offerings to the health and wellness sectors.

It has three key investments: Fitbug Limited, developers of an online personal health and well-being coach; Digital Plantation Limited, developers of Ez-Systems, intelligent booking software; and Movers and Shapers Limited, a groundbreaking retail concept for health and fitness services.

The Company has a highly experienced management team including Allan Fisher, founder and former CEO of Holmes Place plc; David Turner, founder and former director of LA Fitness plc; and David Cummin, founder and former director of Membertrack Limited, a leading club membership software provider.