BIDS.L Regulatory News (BIDS)

Fitbug Holdings Plc / Epic: FITB.L / Index: AIM / Sector: Leisure

20 June 2013

Fitbug Holdings Plc ('Fitbug' or 'the Company')

Fitbug chosen by leading US health insurer Aetna to join its new CarePass Platform

Fitbug Holdings Plc, the AIM listed provider of online personal health and well-being services, is delighted to announce that its range of highly innovative, fully integrated connected health products will feature on CarePass, a new interactive consumer website and mobile app launched by Aetna. Aetna is one of the leading diversified health care benefits companies in the US and serves an estimated 44 million people.

CarePass will be promoted and available to all, not just Aetna's 44 million members, and as a result will provide significant opportunity to increase Fitbug's client reach. CarePass offers users simple and convenient access to some of the best health and wellness mobile apps in the marketplace. As one of only twenty companies selected to be included in CarePass, Fitbug's inclusion is extremely significant, illustrating Fitbug's leading market position in the US connected health market.

According to the Pew Research Center, nearly 70 percent of consumers are tracking at least one health metric, such as weight, blood pressure, or blood sugar. Surprisingly, only about 20 percent of those consumers are using digital tracking tools (http://www.pewinternet.org/Reports/2013/Tracking-for-Health.aspx). Therefore, there is a very strong target market, which Fitbug and CarePass aim to target by providing easy-to use and accessible digital tools.

Fitbug users can automatically upload their activity, nutrition and other wellness data to the CarePass platform for a holistic view of their health and wellness. CarePass helps consumers set meaningful health goals and then guides them to apps that can help achieve those goals, such as Fitbug's family of Bluetooth 4-enabled devices that sync to the latest smartphones and tablets. The Company's product range includes the Fitbug Air wireless activity tracker; the Fitbug Orb, the revolutionary button-sized Bluetooth device that wirelessly tracks activity and sleep in a variety of wearable options; and the Fitbug Wow Scale and Luv blood pressure monitor. These devices seamlessly integrate with an online support programme to help users manage nutrition, monitor activity and track progress through instant feedback, an interactive community and personalised weekly goals that include healthy eating targets, activity levels and more. Fitbug also offers online games and challenges to help keep consumers actively engaged and motivated.

Paul Landau, Chief Executive Officer, said "Fitbug's inclusion in the CarePass platform is extremely prestigious, and acts as a huge vote of confidence in our capability and product offering. This collaboration unites Fitbug's passion, depth of experience and expertise with Aetna's knowledge and reach in the US health care market, and leaves us very well placed for future growth as we continue to capitalise on the buoyant US connected health market."

 "It can be hard to get started on getting healthier, and CarePass makes it easier by helping consumers set health and wellness goals that are meaningful to them and guides them to apps to help achieve those goals," says Martha L. Wofford, vice president and head of CarePass from Aetna. "We're excited to have Fitbug join the CarePass ecosystem."

Further information regarding CarePass can be found on

http://www.businesswire.com/news/home/20130618005981/en/"What's-Healthy"-Aetna-Starts-Conversation-Ad-Campaign 

**ENDS**

For further information visit www.fitbugholdings.com or contact:

Notes

About Fitbug

Fitbug is a leading provider of online health and well-being services to help individuals to improve their lifestyles by making realistic changes to their daily routine. It combines activity tracking devices, which download to fitbug.com to provide an understanding of each user's daily activity achievements, with web technology which provides users with personalised weekly activity and nutrition targets, feedback, advice and encouragement.

Key market sectors include health insurance and rewards providers, workplace health programmes, Primary Care Trusts, fitness operators and consumers. Increasingly, Fitbug's platform acts as the driving force behind third party services such as white label sites, activity driven games and challenge microsites and rewards programmes. The Company's main focus is now on building strategic partnerships with organisations, with the United States as a key market, which can integrate Fitbug into their own service/product offerings or resell to their customer base. For more information, visit www.fitbug.com.

The Fitbug business was founded by Paul Landau, CEO of Fitbug Limited. Fergus Kee, Executive Chairman of the Company is the former Managing Director of Bupa's £2.1 billion turnover UK and North American Division.

About Aetna

Aetna is one of the US's leading diversified health care benefits companies, serving an estimated 44 million people with information and resources to help them make better informed decisions about their health care. Aetna offers a broad range of traditional, voluntary and consumer-directed health insurance products and related services, including medical, pharmacy, dental, behavioural health, group life and disability plans, and medical management capabilities, Medicaid health care management services, workers' compensation administrative services and health information technology services. Aetna's customers include employer groups, individuals, college students, part-time and hourly workers, health plans, health care providers, governmental units, government-sponsored plans, labour groups and expatriates. For more information, see www.aetna.com.