Bango Regulatory News (BGO)

19 Jul 2007 07:01

Bango PLC19 July 2007 BANGO PLC ("Bango" or the "Company") New customer Filmnight moves to mobile web to sell movie studio content using Bango Bango (AIM: BGO), the mobile web platform provider, announces today thatFilmnight, which has the rights to movie studio content in the UK and acrossEurope, as well as running the mobile content services for Empire, IPC Media andSony Pictures, is the latest media business to sign up to the Bango Service. Itwill now be able to sell its content on the mobile web using Bango. From the webshop at www.filmnight.com, mobile phone visitors can browse, pay for anddownload content including ringtones, wallpapers and video clips of new releasessuch a Fantastic Four: Rise of the Silver Surfer and Harry Potter and the Orderof the Phoenix, along with other major titles. "We want to make sure that our consumers only pay for content that works ontheir phone," said David McDonald, Head of Mobile at Filmnight. "Handsetdetection and user convenience are key drivers for a successful mobile webexperience, with Bango providing the all important one-click mobile payment tothe user's phone bill. The whole mobile web experience provides us with happycustomers who get what they want, quickly and easily." "More businesses are now launching a mobile web presence so they can engagedirectly with their consumers anytime and from anywhere," said Ray Anderson, CEOof Bango. "By providing a common integration point, Bango makes it easy forbusinesses to drive traffic to their mobile website, understand who theirvisitors are, track marketing campaigns and collect payment for digital contentworld-wide." For further information:Bango plc ICIS Limited Panmure Gordon & CoTel. +44 1223 472777 Tel. +44 20 7651 8688 Tel. +44 20 7459 3600Ray Anderson, CEO Tom Moriarty Aubrey PowellPeter Saxton, CFO Caroline Evans-Jones Stuart Gledhill About BangoIn order to make the mobile web simple for everyone, Bango has developed anddelivers its technology as a global exchange for the mobile web. By providing acommon integration point for brands, businesses and individuals, Bango removesthe complexities that make the mobile web difficult to exploit. Through Bango's global exchange, content providers see all users as a unifiedglobal community. Users easily discover and access the widest range of contentand the world's leading mobile operator's partner with Bango to give theirsubscribers the widest choice. Billing providers, search engines and advertisersare automatically connected to content providers in Bango's global exchange. Bango has offices in USA, UK, Spain and Germany and is quoted on the LondonStock Exchange (AIM:BGO). Learn more at www.bango.com This information is provided by RNS The company news service from the London Stock Exchange