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Last checked at 
29 Jan 2009 07:00
29 January 2009
Bango plc
("Bango" or the "Company")
Financial Times selects Bango mobile analytics for new mobile site, m.ft.com
Bango plc, the mobile web platform provider, has been selected by the Financial Times to provide mobile analytics for the newly launched FT.com mobile website, which has been optimised for mobile devices. Bango's mobile analytics allows in-depth analysis of site traffic and the tracking of responses to marketing initiatives.
In addition, the Financial Times is pioneering an advanced web experience for its growing mobile channel which consists predominantly of Blackberry and iPhone users. Using Bango's Identifier technology, a user's preferences can be stored in their FT.com profile, so when they return they can quickly get to the content of greatest interest.
Ray Anderson, CEO of Bango, commented, "It is important that the FT can quickly engage with their users and deliver the best possible mobile web experience. Bango's Identifier technology allows them to do that easily. By uniquely identifying each user and assigning an anonymous User ID, the FT can deliver a user experience relevant to that individual."
Bango mobile analytics encompasses both site analysis and campaign marketing for mobile marketing and advertising. Bango customers rely on detailed metrics (unique visitor count, country, network, handset of each user) to help them make the best decisions about future mobile investments and get closer to their customers.
For further information please contact:
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Bango plc |
ICIS |
Panmure Gordon & Co
|
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Tel. +44 1223 472777 www.bango.com |
Tel. +44 20 7651 8688 |
Tel. +44 20 7459 3600 |
|
Ray Anderson, CEO |
Caroline Evans-Jones |
Aubrey Powell |
|
Peter Saxton, CFO |
Fiona Conroy |
Stuart Gledhill |
About Bango
Bango delivers the technology that makes the mobile web simple. Bango created the world's first global exchange for the mobile web. By providing a common integration point for brands, businesses and individuals, Bango removes the complexities that make the mobile web difficult to exploit.
More businesses are now launching a mobile web presence so they can engage directly with their consumers anytime and from anywhere. Through a common integration point, Bango makes it easy for them to drive traffic to a mobile website, understand who the visitors are, track marketing campaigns and collect payment for digital content world-wide.
Bango is quoted on the London Stock Exchange (AIM:BGO). Learn more at www.bango.com
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