Bango Regulatory News (BGO)

23 Nov 2009 07:00



23 November 2009

Bango plc

("Bango" or the "Company")

Bango to provide mobile web billing services to Fox Mobile Group

Bango plc (AIM: BGO.L), the mobile web payments and analytics company, today announces that it has entered into a multi-territory agreement to provide Fox Mobile Group (FMG) with its mobile web billing platform services worldwide. The move is a result of the rapid growth of internet usage from mobile devices, which is driving publishers and content owners to focus on content delivery through mobile web sites. 

"We are pleased to work with Fox Mobile Group to help provide more efficient mobile web billing and an even better user experience," said Ray Anderson, CEO of Bango. "Bango's mobile web billing platform technology is designed to give Fox Mobile Group's customers the best possible payment experiences with their phone." 

"Fox Mobile Group is pleased to work with Bango to bring their mobile web billing services to our Jamba and Jamster customers," said Soren Schafft, General Manager of Americas for Fox Mobile Group. "We are committed to strengthening the user experience across our services and we are excited to be able to offer our customers a more efficient billing option."

Mobile internet devices and connectivity are becoming more sophisticated, which presents new opportunities for the delivery of on-line media content. Bango payment is optimized across the range of mass market and smart phones to provide a standardized payment experience for every user. Bango billing is designed to deliver the highest available conversion rates through its unique technology and network operator relationships, ensuring that users can pay on mobile devices, connecting through their operator network, or through Wi-Fi and other routes such as BlackBerry RIM data networks. If operator billing cannot be used, Bango enables payments through credit card and other methods, such as PayPal.

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About Bango

Bango helps businesses earn the most money from their digital content and services and build close relationships with their mobile customers. As more people access the internet from their mobile phones, Bango's innovative products are an essential part of a business's web strategy.

Bango Payment delivers the best user experience to give more successful transactions and help businesses sell more mobile content - even from smartphones over WiFi, such as a BlackBerry. By uniquely identifying every mobile visitor as they browse websites and interact with mobile marketing campaigns, Bango Analytics provides precise real-time insight into customer behavior; and independently tracks the success of mobile advertising and search marketing, enabling businesses to determine which campaign delivered the highest ROI.

Bango is quoted on the London Stock Exchange (AIM: BGO). Learn more at www.bango.com