Last checked at 11 May 2021 07:00
11 May 2021
Brave Bison Group plc
("Brave Bison", the "Company" and together with its subsidiaries the "Group")
Contract Renewal
Brave Bison, the social media and marketing group, announces that it has been reappointed by VOXI as their influencer marketing partner following a successful trial campaign at the end of 2020. VOXI, part of Vodafone Group, is a mobile network that offers unique data plans targeted at Millennial and Gen Z customers.
VOXI initially partnered with Brave Bison in 2020 to launch a talent-led social marketing campaign across digital platforms aimed at educating youth audiences on VOXI's unique proposition.
The initial campaign was a great success, generating over 10 million impressions and 700,000 video views. Brave Bison will build upon the success of the initial partnership by producing creative content that will drive more sign-ups to VOXI and further increase brand awareness. The new campaign will feature some of the original content creators from the first campaign, alongside new talent with high engagement rates.
Fran Hale, VP Sales & Marketing at Brave Bison said:
"It's a genuine delight to continue working with VOXI. The first phase of our partnership saw the creation of an incredible breadth of content from some of the hottest and most diverse influencers in the UK. I'm looking forward to developing this relationship further and delivering even more loyal customers to the VOXI brand."
Enquiries:
Brave Bison Group plc
Oliver Green, Executive Chairman via Cenkos
Cenkos Securities plc Tel: +44 (0)20 7397 8900
Nominated Adviser & Broker
Nicholas Wells
Ben Jeynes
About Brave Bison
Brave Bison is a new-era media and marketing group that specialises in social media. Brave Bison combines a leading social marketing agency and content studio with a media network of over 650 channels and 158m followers. Recent advertising partners include Panasonic, Vodafone, Uniqlo and BBC. The company is headquartered in London with additional offices in Singapore.
This is an RNS Reach announcement and the information contained is not considered to have a significant impact on management's expectations of the Group's performance. RNS Reach is an investor communication service aimed at assisting listed and unlisted (including AIM quoted) companies to distribute non-regulatory news releases into the public domain. Information required to be notified under the AIM Rules for Companies, Market Abuse Regulation or other regulation would be disseminated as an RNS regulatory announcement and not on RNS Reach.