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Last checked at 
2 Sep 2019 13:24
2 September 2019
ASOS Plc
(the "Company")
Director/PDMR Shareholding
ASOS Plc (the "Company") announces that Mathew Dunn, Chief Financial Officer, was granted a conditional award over 17,236 ASOS Plc Ordinary Shares (the "Award") under the terms of the ASOS Plc Long-Term Incentive Scheme (the "ALTIS") on 30 August 2019 (the "Grant Date"). This Award, which has a value of £400,000, has been granted in replacement of the value of awards forfeited on leaving his previous employment. The number of shares subject to the Award has been calculated based on the average market price over the five dealing days prior to the Grant Date. This Award will vest on 16 December 2019, which reflects vesting of the original award that was forfeited. There will be no performance conditions applied to the vesting of the Award.
This announcement is made in accordance with Article 19 of the EU Market Abuse Regulation 596/2014.
1 | Details of the person discharging managerial responsibilities/person closely associated | ||
a) | Name | Mathew Dunn | |
2 | Reason for the notification | ||
a) | Position/status | PDMR - Chief Financial Officer | |
b) | Initial notification / Amendment | Initial notification | |
3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | ||
a) | Name | ASOS Plc | |
b) | Legal Entity Identifier | 213800H8DBB8JSKDW630 | |
4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||
a) | Description of the financial instrument, type of instrument
Identification code | Ordinary shares of 3.5 pence each
GB0030927254 | |
b) | Nature of the transaction | Award of conditional shares under the ASOS Long Term Incentive Scheme ("ALTIS") | |
c) | Currency | GBP | |
d) | Price(s) and volume(s) | Price(s) | Volume(s) |
Nil | 17,236 | ||
| |||
e) | Aggregated information - Aggregated volume - Price - Aggregated total | N/A single transaction
| |
f) | Date of the transaction | 30 August 2019 | |
g) | Place of the transaction | London Stock Exchange, AIM | |
ASOS Plc Nick Beighton, Chief Executive OfficerAlison Lygo, Head of Investor RelationsWebsite: www.asosplc.com/investors
| Tel: 020 7756 1000 |
JPMorgan Cazenove Michael Wentworth-Stanley / Bill Hutchings
| Tel: 020 7742 4000 |
Numis Securities Alex Ham / Luke Bordewich / Tom Ballard | Tel: 020 7260 1000 |
LEI number: 213800H8DBB8JSKDW630
Background note
ASOS is a global fashion destination for 20-somethings, selling all the freshest styles complemented by exclusive content, making ASOS.com the hub of a thriving fashion community and giving our audience the confidence to be whoever they want to be. ASOS sells over 85,000 branded and ASOS Brand products through localised app and mobile/desktop web experiences, delivering from fulfilment centres in the UK, US and Europe. ASOS curates a mix of our in-house designed labels, ASOS DESIGN, ASOS EDITION, ASOS WHITE, ASOS 4505 and Collusion with global and local brands sold through our own channels to deliver a locally relevant offer. Our ground-breaking propositions help bring our amazing products to almost every country in the world and we serve customers globally with increasingly tailored local experiences: relevant languages, payment methods and delivery and return options. You can currently shop ASOS in over 200 markets, in eight languages, using an ever greater number of different payment methods, with hundreds of local deliveries and returns options from pick up and drop off networks to Next-Day Delivery. We aim to give all our global customers a truly frictionless experience.
ASOS's websites attracted 200.9 million visits during June 2019 (June 20181: 169.1 million) and as at 30 June 2019 it had 20.0 million active customers2 (30 June 2018: 18.0 million), of which 6.3 million were located in the UK and 13.6 million were located in our international territories (30 June 2018: 5.8 million in the UK and 12.2 million internationally).
1Restated visits, previously reported number 180 million, 2Defined as having shopped in the last twelve months as at 30 June
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