Altitude Group Regulatory News (ALT)

31 March 2020

Altitude Group plc

(the "Company" or "Altitude")

General Meeting - revised arrangements

Altitude Group Plc (AIM: ALT), the operator of the leading marketplace for personalised products, announces the following changes to the format of the Company's General Meeting scheduled for 11.00 a.m. on 3 April 2020 (the "General Meeting"). The General Meeting has been scheduled in order to consider, and if thought fit, pass a resolution authorizing the directors of the Company to complete the disposal of the trade and certain assets of AdProducts, the trading name of the Company's wholly owned subsidiary Customer Focus Interactive Imaging Limited.

Further to UK Government instructions issued on Monday, 23 March 2020 the Company's General Meeting will be held "behind closed doors" and shareholders must not attend the General Meeting in person. The Government's compulsory measures to help combat the Covid-19 pandemic prohibit, amongst other things, public gatherings of more than two people and as such attendance at the General Meeting by shareholders is no longer lawful.

The General Meeting will be convened with the minimum necessary quorum of two shareholders (which will be facilitated by Altitude) and will now be held at Elstree Aviation Centre, Hogg Lane, Borehamwood WD6 3AR. This address is being provided solely for information purposes in order to ensure that the General Meeting is properly notified and shareholders are reminded that they must not attend in person. All valid proxy votes (whether submitted electronically or in hard copy form) will be included in any poll to be taken at the meeting.

Shareholders are urged to register their proxy appointment electronically via email to Altitude's registrar's info@nevilleregistrars.co.uk by 11.00 am on 1 April 2020. If shareholders prefer to return a hard copy Form of Proxy, they should do so in accordance with the instructions on the Form of Proxy which was distributed to shareholders with the Notice of General Meeting. Where necessary, you should contact the registered shareholder (the custodian or broker) who looks after your investments in the Company on your behalf, in order to vote your shares.

The Board reiterates the recommendation to vote in favour of the Resolution contained in the Notice of General Meeting as, in the Board's opinion, it is in the best interests of the Company and its shareholders.

The Board understands that beyond voting on the formal business of the meeting, the General Meeting also serves as a forum for shareholders to raise questions and comments to the Board. Therefore, if shareholders do have any questions or comments relating to the business of the meeting (i.e. in relation to the proposed disposal of AdProducts) that they would like to ask the Board then they are asked to submit those questions in writing via email to IR@altitudeplc.com no later than 11.00 a.m. on 3 April 2020. The Board will publish a summary of any questions received together with a written response on the Company's website as soon as practicable after the conclusion of the General Meeting. Only questions from registered shareholders of the Company will be accepted.

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