ALB.L Regulatory News (ALB)

THE INFORMATION CONTAINED WITHIN THIS ANNOUNCEMENT IS DEEMED BY THE COMPANY TO CONSTITUTE INSIDE INFORMATION AS STIPULATED UNDER THE EU MARKET ABUSE REGULATION (596/2014). UPON THE PUBLICATION OF THE ANNOUNCEMENT VIA A REGULATORY INFORMATION SERVICE, THIS INFORMATION IS CONSIDERED TO BE IN THE PUBLIC DOMAIN

28 May 2019

Albert Technologies Ltd.

("Albert Technologies", the "Company" or the "Group")

Update on Trading

Albert Technologies (AIM: ALB.L) today provides an update on trading for the first four months of the current financial year and on the expectations of the Company's management for the year as a whole.

As previously reported the Company made significant progress in 2018 in successfully deploying Albert with some of the world's leading brands and agencies, and management is highly encouraged by the potential of our current client base, as well as the pipeline of opportunities.

Since the start of the year, a number of our existing Enterprise clients have continued to expand their activity with us, whilst others are in active discussions with us regarding expanding their activity in the coming months.

In addition, we started 2019 with a dozen additional Enterprise clients in the pipeline and we expect to commence activity with the majority of these potential clients by the end of the current year. The Company's management believes that each of these potential Enterprise clients carry significant revenue growth potential.

On the Agency front, in addition to our existing relationships with 3 of the top global agencies, which are expected to yield increased activity in the coming year, we expect to add some mid-sized agencies to our client portfolio in the near-term, as well as to continue and develop new trading relationships with other global agencies.

As for actual performance, revenue growth in the year to date has been slower than anticipated, principally as a result of longer ramp up time with the Enterprise clients, such that revenues are similar to those for the first four months of 2018. The Company's management expects growth to pick up in the coming months based on their assessment of the existing client base and the sales pipeline.

Taking into account the performance for the start of the year, and the fact that as previously stated Enterprise clients' sales, onboarding and expansion of activity, takes longer than for our previous roster of midsize and small businesses, management anticipates that revenues for 2019 are unlikely to reach current market expectations, which forecast revenue to more than double over 2018. Whilst the Company's management expects that the outcome for 2019 should show significant improvement over the performance achieved in 2018, it remains difficult to accurately predict short term revenue outcomes.

The Company maintains strict cash control and we have taken active steps to reduce our cost base and will continue to do so in order to align the Company's cost base with its current growth pace and to preserve cash.

The Company's management is focused on delivering shareholder value and reiterates its confidence about the longer-term market opportunity for Albert and the Company's continued prospects.

For further information, please contact:

This announcement has been released by Yoram Freund, CFO, on behalf of the Company.

About Albert Technologies Ltd.

Founded in 2010, Albert Technologies Ltd. (AIM: ALB.L), a global software company, is the creator of Albert - the first-ever fully autonomous cross-channel artificial intelligence marketing platform. Albert is a cloud-based artificial intelligence platform that plugs into a digital marketer's existing tech stack and operates it. An intelligent collection of over 200 different skills, Albert is the self-learning digital marketing ally for marketers: a thinker, a doer, and a support system; automating, orchestrating and evolving campaigns. Always aware of the entire landscape, Albert analyses the previously unanalysable, taking purposeful action and flexibly optimizing against business goals. The result: better allocation of budget against channels, audiences and tactics in search, social and programmatic channels. Brands such as The Big Red Group and Dole Asia, and global advertising agencies, credit Albert with significantly increased sales, an accelerated path to revenue, the ability to make more informed investment decisions, and reduce operational costs.

About Albert

Albert is integrated with Google's search and programmatic channels, as well as Facebook, Instagram, YouTube and Bing, delivering access to 90% of biddable inventory that drives the market.

Unlike AI technology that makes recommendations but leaves taking action up to humans, Albert is the world's first autonomous AI for digital marketers. Albert takes action on behalf of marketers, making adjustments and improvements every moment of every day without delay. Albert enables true agile cross channel management: the typical approach of setting channel budgets up front based on past performance and optimizing towards channel-specific metrics as proxies for business outcomes is an inexact science. Albert manages budgets flexibly in response to market conditions and autonomously optimizes against the business goal brands set, resulting in better allocation of budget against channels, audiences, tactics - all within the guardrails specified.

For example, in search campaigns, Albert continuously adjusts bids on audiences / schedule / devices / ads according to real-time data while shifting budget according to performance / engagement to ensure ads get in front of the right customers - all while avoiding over-bidding. In paid social, Albert gets detailed, machine-level reporting on how interests perform and uses that to optimize audiences, ad sets and lookalikes. This is an approach only an autonomous AI can do. In programmatic, Albert leverages real-time engagement of display, cross-channel learning, and smart look-alike modeling. In each channel Albert expands cautiously, spending budget only after understanding what's working, without limiting campaign reach by just eliminating sources.

In addition, everything Albert does happens in clients' Google and Facebook accounts, so there is full transparency of cost and actions.

Albert is designed to learn, evolve, and improve performance over time, getting results for brands through a constant balancing act between spend vs. performance vs. creative fatigue vs. organic impact, retargeting vs. prospecting, branding vs. lower funnel activity and cross-channel budget allocations. These complex multivariate calculations deliver unprecedented impact for marketers.