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Last checked at 
17 Oct 2025 11:27
AJ Bell plc
("AJ Bell" or the "Company")
Director/PDMR Transactions - Initial Notification
The Company announces that on 14 October 2025 Pete Birch, the Chief Financial Officer and a person discharging managerial responsibility (PDMR) in the Company:
(i) acquired 38,133 ordinary shares of £0.000125 each in the Company (Ordinary Shares) after exercising nominal cost options under the Company's Executive Incentive Plan (EIP); and then sold 17,924 of those Ordinary Shares at a price of £5.422082 pence per Ordinary Share in order to pay associated income tax and national insurance contribution liabilities.
(ii) sold 20,000 Ordinary Shares at a price of £5.4375 pence per Ordinary Share.
Following the above transaction, the number of Ordinary Shares in which Pete Birch has an interest is 14,856 Ordinary Shares, which represents 0.004% of the issued share capital.
This announcement, including the notification below, is made in accordance with the requirements of the UK Market Abuse Regulation.
Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them
1 | Details of the person discharging managerial responsibilities/person closely associated | ||
a) | Name | Pete Birch | |
2 | Reason for the notification | ||
a) | Position/status | Chief Financial Officer /PDMR | |
b) | Initial notification /Amendment | Initial Notification | |
3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | ||
a) | Name | AJ Bell plc | |
b) | Legal Entity Identifier | 213800VNKA7DPWXWJJ36 | |
4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||
a) | Description of the financial instrument, type of instrument Identification code | Ordinary shares of £0.000125 each
GB00BFZNLB60 | |
b) | Nature of the transaction | Exercise of FY24 ASA options under EIP | |
c) | Currency | GBP | |
d) | Price(s) and volume(s) | Price(s) | Volume(s) |
£0.000125 | 38,133 | ||
e) | Aggregated information - Aggregated volume - Price - Aggregated total | N/A single transaction | |
f) | Date of the transaction | 14 October 2025 | |
g) | Place of the transaction | Outside a trading venue | |
1 | Details of the person discharging managerial responsibilities/person closely associated | ||
a) | Name | Peter Birch | |
2 | Reason for the notification | ||
a) | Position/status | Chief Financial Officer /PDMR | |
b) | Initial notification /Amendment | Initial Notification | |
3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | ||
a) | Name | AJ Bell plc | |
b) | Legal Entity Identifier | 213800VNKA7DPWXWJJ36 | |
4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||
a) | Description of the financial instrument, type of instrument Identification code | Ordinary shares of £0.000125 each
GB00BFZNLB60 | |
b) | Nature of the transaction | Sale of Ordinary Shares | |
c) | Currency | GBP | |
d) | Price(s) and volume(s) | Price(s) | Volume(s) |
(i) £5.422082 | 17,924 | ||
(ii) £5.4375 | 20,000 | ||
e) | Aggregated information - Aggregated volume - Price - Aggregated total |
37,924 5.43 205,935.40 | |
f) | Date of the transaction | 14 October 2025 | |
g) | Place of the transaction | London Stock Exchange | |
Name of officer of issuer responsible for making notification: Kina Sinclair (Company Secretary)
Date of notification: 17 October 2025
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