RE: RE: RE: US Peers closed down. Down 40%-50% from peak28 May 2021 18:11
Don't think there are any differences in accounting standards. Profitability and FCF metrics indicate that Tremor has superior metrics to peers.
But tbf, Magnite's financial are messy giveneger of Rubicon and Telaria last year and addition of SpotX - and integration costs are being incurred which reduces profitability and cash generation.
Believe that the reason pubmatic is down significantly last couple of days is due to the disposal of Verizon Media to PE firm, Apollo. Verizon Media represents around 20% of Pubmatic's revenue so market is speculating that this disposal will lead to revenue contraction for Pubmatic - which isn't necessarily correct.
Verizon tried to insource advertising by bringing a number of publishers together inhouse to try and compete with the walled Gardens - but this didn't work as user engagement at the walled garden sites are much better than hard publisber sites...as a result of which they decided to dispose off the assets and move on. If anything, this shows the importance of SSPs to non-walled garden publishers.