Asos - profitability jumping, sales not yet23 Apr 2026 12:46
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ASOS posted encouraging Interims delivering a materially better first half on profitability, even though sales remained negative. For the 26 weeks to 1 March 2026, adjusted EBITDA rose 51% to £64.0m, supported by a 330bps improvement in adjusted gross margin to 48.5%. The key drivers were a better commercial model, more full-price sales, stronger inventory discipline, flexible fulfilment growth and ongoing supply chain efficiencies. On the downside, the topline is still under pressure, but trends are improving. GMV fell 9% year-on-year to £1.17bn and adjusted revenue declined 14% to £1.11bn, though management highlighted sequential improvement through Q1, Q2 and into Q3. The UK, which remains the most important market, outperformed the group with GMV down 5%, while Womenswear showed a roughly 10 percentage point improvement in its growth trajectory versus H2 FY25. That suggests the turnaround actions are beginning to gain traction. Operationally, there are several encouraging signs. New customer momentum has improved materially, with UK new customers up around 10% year-on-year and group new customer growth turning ...
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