RE: Mediatel's Automated Trading debate yesterday9 Oct 2019 20:42
Spag444. Obviously what Lewis Sherlock said was the best bit.
However, Lewis Sherlock, VP, sales at in-game ad platform Bidstack, predicts that the value of game advertising will follow a similar path to digital audio and digital out of home - with "similar" spend levels. That would mean starting in the tens of millions in years one and two, before reaching the hundreds of millions in three to five years.
"We are very much at the beginning of that journey, but everything is in place for it to explode and mature," he said.