RE: Share price drivers22 Jul 2021 13:03
Being blunt if I may Wyn, I do think sometimes you try to be over clever, over analytical, and not seeing for what it is and therefore getting yourself confused or something.
Eve is a.....
Small but growing company, astute board running it now, figures coming in strong and increasing over the last 18 months or so, reinvesting into reinvigorating France, revised finances including debt clear and so on and so on.....
This is a small turnaround company over the last couple of years and, however we want to foresee it, doing great guns. They’ve also been fortunate in timing, that due to COVID everyone’s been sent online (not literally before someone corrects me,) and that they then therefore have had and will continue now to have increased sales. Eve is recognised brand and generally well regarded, often award winning. The fact they’ve taken the path of not just selling mattresses but much broader range of products hence re-creating themselves as a sleep wellness sense of brand (IMO a very good path to have taken), then really they’re on a good thing.
So, the prospect of going bust...... where did that come from? Highly unlikely now unless they do something stupid or there’s some dodgy illegal goings on there that we don’t about. For me, as for others I’m sure, going bust as a concern is close to madness. It ain’t happening.
Buy out however, young, small but growing, books in order, increasing on profits, revenues and orders consistently growing, savvy solid management team, potential threat to some larger companies out there, this could be a great target for a takeover with an attractive price on its head.
As much as there is deliberation into whether they should have invested into France and therefore not shown the books and vying on profitable I suspect it was a tricky decision.
If they didn’t re invest they may well lose France entirely but show profit or reinvest and revive France which goes back to the old adage of “speculate to accumulate” and isn’t that pretty much what we all do with our own cash? Or the partners’ lol
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