PC can’t close a deal until he does. These things take time but it’s pointless talking about recent history as an example of what will happen in the future.
Andy Murray couldn’t win Wimbledon until he did, and then he won it again.
The market is growing, it will grow massively. One of the ‘big players’ has invested in their own source of Pozzolan, that’s good news. Others will want their own as they won’t want to buy from a rival.