16.95p not 1.6p 5.9bill x 16.95p =£1billion market cap9 Jul 2025 14:47
Get this right and even 16.5p may be to low of a call.
Whey?
Here's why!
The Alcohol-Related Disease Impact (ARDI) application estimates that each year there are more than 178,000 deaths (approximately 120,000 male deaths and 59,000 female deaths) attributable to excessive alcohol use, making alcohol one of the leading preventable causes of death in the United States, behind tobacco, poor diet, physical inactivity, and illegal drugs.1,2
Alcohol misuse costs the United States about $249 billion per year