RE: Takeover bid24 Feb 2024 21:00
I’m 30 years of age, personally I love ASOS, and so did my exs… It’s trendy and affordable, many of my colleagues (80% are female I’d say) are in their 20s and 30s and some have been ordering from ASOS this week.
I think people are getting bored of Shein IMO, personally I don’t really hear of many people ordering from Shein now, a lot of my colleagues won’t touch Shein as they believe it’s not ethical.
I’ve noticed the branding, and marketing is improving hugely within the ASOS socials, Their getting into the video marketing big time, their updating their socials in the evenings too, so it’s clear the marketing team are getting things done!