STRONG BUY - The tables are turning30 Dec 2025 22:38
Data released today.
Fashion and footwear revenue rose by 47% in December as a whole compared to 2024.
Fashion and footwear revenue grew by 50% on 25 December, while average order value increased by 2%, pointing to high transaction volumes driven by early sale activity.
Sports and outdoors revenue rose by 27% on Boxing Day
Momentum then continued beyond Boxing Day.
Fashion and footwear reached its highest revenue day on 28 December, with sales up 76% year on year.
The World Cup in 2026 should continue to drive growth and the broader al athletic footwear market, estimated to be worth approximately $183 billion this year, is forecast to grow to $258 billion by 2030